google search

5 Jaw Dropping Ways Google Search Console Will Help Improve Your SEO

Do you have Google Search Console installed on your website?

If not, you’re missing a big opportunity for keyword data and rankings, not to mention determining errors and indexing for your website.

In short, this 100% free resource will give you tons of information about how your website performs in search results. (It’s an SEO no-brainer, right?)

woman making google search

And Google Search Console isn’t just for tracking; it’s a powerful tool that can help you improve your SEO.

If you’re not familiar with Google Search Console, or if you’re not using all of its features to their full potential, we’ve got your back. In this post, we’ll outline five ways that Google Search Console can help improve your SEO. 

5 Ways Google Search Console Will Help Improve Your SEO

1. TRACK UNDERPERFORMING KEYWORDS TO IMPROVE RANKINGS

Google Search Console is a great way to find keywords your website is ranking well for, but not quite in the top ten or even top five.

By improving your usage of these keywords on your site, you can improve your overall ranking.

Here’s an example

Log into your Search Console account and click “Performance.” There, you’ll see all of your top queries (keywords) actual visitors have been using.

(You’ll also see clicks, impressions (how often your site shows up in Google), CTR (click through rate), and average position (ranking).)

Scroll down the list for lower performing keywords, whether by ranking or by click. You can click on the keyword for more specific information.

Google Search Console screenshot - keyword data

Then, you can even click on the “Pages” tab to see which page(s) see traffic from that keyword.

Go to the top page and incorporate the keyword more — as much as makes sense — in order to improve rankings for that keyword or phrase.

Google Search Console screenshot - keyword data

You can also use Google Search Console to track your website’s progress over time and see how your keyword rankings have improved based on your changes. As you can guess, by improving your website’s keyword ranking, you can attract more traffic.

Google Search Console screenshot - keyword data

Learn how to hook Google Search Console keyword data up to your Google Analytics account

2. OPTIMIZE CLICK THROUGH RATE

Another valuable feature of Search Console is seeing how well your keywords are performing from traffic. After all, rankings are great, but if no one is clicking, they don’t really matter!

CTR, or click through rate, is the percentage of people who click on a result in a Google search, divided by the total number of people who saw the result (impressions).

A high CTR means that people find your site relevant and valuable and others are more likely to click through to it. A low CTR can indicate that your ranking pages isn’t applicable to the user’s search or that it’s not ranking well on Google.

You can use Google Search Console to find pages on your site that rank well but have a low CTR. This can help you identify problem areas on your site and make changes to improve your Google rankings.

To check, simply sort the list of keywords by ranking and check down the list, identifying high ranking/low CTR keywords.

Google Search Console screenshot - keywords

Then, optimize each as you can! You can either:

1. Optimize the page further
2. Create more content (such as blogposts) for the given keyword

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3. IMPROVE LINK BUILDING STRATEGY

Backlinks — links from other sites to your website — are one way Google evaluates your authority as a website or blog. Google believes that if others are linking to your content, you must be producing high quality content that is worth sharing.

To see which webpages are getting internal and external links, you can also use Google Search Console.

Scroll down and navigate to the Links page on the left side of your Search Console account. There, you’ll see lists of pages on your website that are receiving internal and external links, along with information about how many times each particular link is being clicked or shared on social media.

Google Search Console screenshot - links
Internal Links

This information can be beneficial when identifying low-priority or forgotten pages that may not be contributing much value to your website.

By reviewing your links, you can focus on revamping these pages or deleting them entirely to improve your site’s overall quality and relevance for Google’s users. Ultimately, you can make specific changes by understanding how Google views and ranks your internal linking structure.

External Links

By analyzing your backlinks in Search Console, you can identify what kinds of posts and pages generate the most interest and attention among other websites and bloggers.

Armed with this information, you can create more of the same content to boost your incoming links and improve your standing in Google’s rankings. Whether you’re running a blog or an Ecommerce site, having an effective backlink strategy is crucial for SEO success.

4. ELIMINATE SITEMAP ISSUES

Another key way Google Search Console will help you with SEO is show you any errors you have with your sitemap(s).

A sitemap is a file that tells Google (and other search engines) what pages are on your website and how they are structured.

What is a sitemap and why is it important?

Having a sitemap is essential for Google to be able to index your website correctly. To submit, simply navigate to the Sitemaps section and add the URL where your sitemap exists:

Google Search Console screenshot - sitemaps

If there are any problems with your sitemap, Search Console will give you the information you need to fix them.

Google Search Console screenshot - sitemaps

Additionally, GSC can also provide valuable insights into how Google is crawling and indexing your website. Simply click on the number of pages under “Discovered URLs.”

Google Search Console screenshot - sitemaps

5. PRIORITIZE MOBILE USABILITY

With nearly 60% of all web traffic coming from mobile devices (according to Oberlo), it’s no longer an option not to prioritize mobile usability.

Fortunately, the Google Search Console gives you the tools needed to do this effectively. Within the Page Experience area, you can see and track mobile performance across all your site’s pages.

Google Search Console screenshot - site performance

You can also ensure overall Core Web Vitals look good, along with general usability and a check for an HTTPS web address.


DIY Your Search Engine Optimization with the Ultimate SEO Checklist

Check, check, check. That’s the sound of you checking off your SEO to-do list. Don’t miss a single opportunity to optimize your website and web presence by leveraging the Ultimate SEO Checklist.