{"id":110,"date":"2019-09-21T03:25:00","date_gmt":"2019-09-21T03:25:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=110"},"modified":"2022-05-15T01:20:04","modified_gmt":"2022-05-15T01:20:04","slug":"5-easy-ways-to-market-your-business-when-youre-busy","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2019\/09\/21\/5-easy-ways-to-market-your-business-when-youre-busy\/","title":{"rendered":"5 Easy Ways to Market Your Business When You\u2019re Busy"},"content":{"rendered":"\n

It\u2019s easy to market yourself when things are a little slow around the office. <\/p>\n\n\n\n

You\u2019ve got some extra time and energy that you can devote to your marketing efforts, plus there\u2019s always the undeniable pressure of needing that next job in order to keep yourself (and your team) busy with work.<\/p>\n\n\n\n

But what about when things are busy? Your marketing efforts tend to quickly fall by the wayside when you\u2019re busy with (what seems like) a million projects.<\/p>\n\n\n\n

The reality is\u2026this is exactly the time you should<\/em> be marketing.<\/strong><\/p>\n\n\n\n

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As many of us know, busy times are great, but are followed quickly \u2013 and inevitably \u2013 by dry spells. <\/p>\n\n\n\n

Keeping up with your marketing efforts will not only keep things from going stagnant for your followers, it will also help you start the sales process while you\u2019re busy to keep your momentum going for (what would be) the dry spells.<\/p>\n\n\n\n

Here are 5 easy ways to market your business when you\u2019re busy.<\/p>\n\n\n\n

1. Network<\/h2>\n\n\n\n

Networking events are great for creating new contacts, getting out of your comfort zone, and also getting business.<\/p>\n\n\n\n

Going to a networking event every night isn\u2019t only overwhelming\u2026it\u2019s also unrealistic. So don\u2019t shoot for an event a night. Instead, try going to at least one event a month.<\/p>\n\n\n\n

Not sure where to find events? Try searching for local networking communities in your area. <\/p>\n\n\n\n

2. Teach<\/h2>\n\n\n\n

Getting out of the house<\/a> is important for me\u2026as is sharing my experience and knowledge with others.<\/p>\n\n\n\n

The perfect combination? Teaching classes and speaking!I speak monthly at a local Social Media Talk<\/a>, quarterly for the local SCORE chamber<\/a>\u2018s Achieve Your Business Dream<\/a> series, and regularly at conferences (here are some recent ones: #RYSseminar<\/a> and #WCJAX<\/a>).<\/p>\n\n\n\n

Getting out and sharing your expertise is beneficial for both networking and gaining new business by sharing just a bit of content. (Plus, it doesn\u2019t hurt to keep those public speaking skills sharp!)<\/p>\n\n\n\n

3. Create<\/h2>\n\n\n\n

Regularly creating content<\/a> \u2013 from blogging to articles to videos to press releases \u2013 is an excellent way to continuously market your business.<\/p>\n\n\n\n

You don\u2019t need to create a new post every single day; once a week is just fine, as long as it\u2019s quality<\/em> content. And if you literally don\u2019t have the time to commit, find a team member to help out. Or, find someone who creates content professionally<\/a>.<\/p>\n\n\n\n

4. Plan<\/h2>\n\n\n\n

I typically find \u2013 both with my own marketing efforts and with my clients \u2013 that the disconnect for marketing your business is often simply with poor planning.<\/p>\n\n\n\n

By planning ahead, you\u2019ll likely find that the minutes you simply can\u2019t find in the day to market your business magically appear.<\/p>\n\n\n\n

Here are a few examples of what I mean:<\/p>\n\n\n\n