{"id":113,"date":"2019-09-07T03:41:00","date_gmt":"2019-09-07T03:41:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=113"},"modified":"2021-04-13T18:33:23","modified_gmt":"2021-04-13T18:33:23","slug":"publishing-on-linkedin-vs-your-own-blog-3-benefits-of-doing-each","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2019\/09\/07\/publishing-on-linkedin-vs-your-own-blog-3-benefits-of-doing-each\/","title":{"rendered":"Publishing on LinkedIn vs. Your Own Blog: 3 Benefits of Doing Each"},"content":{"rendered":"\n

If you\u2019re on LinkedIn, you\u2019ve probably seen your connections posting articles there. Maybe you\u2019ve even posted your own<\/a>. <\/p>\n\n\n\n

Since they\u2019ve become so prevalent of late, I\u2019ve been getting a lot of questions from clients about the benefits of posting on LinkedIn versus on your own blog.<\/p>\n\n\n\n

I\u2019ll admit that I\u2019ve never posted a LinkedIn article, so I decided to do a little research of my own. Here\u2019s what I found.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

3 Benefits of Publishing Content on Your Own Blog<\/h2>\n\n\n\n

1. You own your content.<\/h3>\n\n\n\n

Truly and 110%. By that I don\u2019t mean that content you created elsewhere isn\u2019t yours \u2013 but you\u2019re not always benefiting fully. It\u2019s not your domain (or URL) and it\u2019s not living on your website (if that\u2019s where your blog lives). On your own blog, however, you can fully control (and also own) the content.<\/p>\n\n\n\n

2. You can drive conversions directly.<\/h3>\n\n\n\n

Whether you have an email newsletter or would prefer to drive readers to a landing page, service offering, or content offer, you\u2019re able to more directly drive users where you want. In addition, you can more efficiently control the type of design associated with your call(s)-to-action.<\/p>\n\n\n\n

3. Seriously\u2026you control everything.<\/h3>\n\n\n\n

To take design a step further, remember that a site like LinkedIn also uses ads and other marketing messages (of their own) to drive users. That means that ads and other calls-to-action that you don\u2019t control will populate around your post. On your own site,\u00a0you<\/em>\u00a0get to choose what is shown and what isn\u2019t.<\/p>\n\n\n\n