{"id":119,"date":"2019-08-10T03:57:00","date_gmt":"2019-08-10T03:57:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=119"},"modified":"2021-04-13T17:33:17","modified_gmt":"2021-04-13T17:33:17","slug":"duplicating-re-publishing-re-purposing-content-what-are-the-issues-part-i","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2019\/08\/10\/duplicating-re-publishing-re-purposing-content-what-are-the-issues-part-i\/","title":{"rendered":"Duplicating, Re-Publishing & Re-Purposing Content: What are the Issues? [Part I]"},"content":{"rendered":"\n

There are plenty of arguments that digital marketers and SEOs have made in the past against<\/em> re-publishing or cross-posting the same content on multiple publishing channels.<\/p>\n\n\n\n

Namely, it\u2019s so that you aren\u2019t penalized in the search engines for duplicate content. (For many of us, the fear is that Google will slam us for something like spam guest blogging<\/a>.)<\/p>\n\n\n\n

So\u2026what\u2019s the difference between duplicating, re-publishing, and repurposing your content? And what should <\/em>you be doing?<\/p>\n\n\n\n

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Duplicating Your Content<\/h2>\n\n\n\n

What is duplicate content?<\/h3>\n\n\n\n

Duplicate content is the exact same content<\/em> published on multiple places online. It could be on your own website (with copies of pages) or it could be on multiple different website (e.g. press releases).<\/p>\n\n\n\n

Do you get penalized for duplicate content?<\/h3>\n\n\n\n

I\u2019ve been weary of duplicate content for years\u2026which is exactly why I\u2019ve never recommended clients proactively cross-post content on multiple publishing platforms outside of their own. In the past, Google has gone so far as to suggest penalties for those websites publishing duplicate content.<\/p>\n\n\n\n

Luckily, this is not true.\u00a0Google\u00a0will not penalize\u00a0<\/em>you for publishing duplicate content.\u00a0<\/strong>In other words, you can quote another blogpost, publish updates to old content, or publish on multiple platforms without penalty.<\/p>\n\n\n\n