{"id":143,"date":"2019-05-18T04:35:00","date_gmt":"2019-05-18T04:35:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=143"},"modified":"2021-04-13T18:44:43","modified_gmt":"2021-04-13T18:44:43","slug":"how-to-write-blog-content-you-would-actually-want-to-read-yourself","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2019\/05\/18\/how-to-write-blog-content-you-would-actually-want-to-read-yourself\/","title":{"rendered":"How to Write Blog Content You Would Actually Want to Read Yourself"},"content":{"rendered":"\n

If you blog for your business, have you ever had a \u201cwhat am I writing?\u201d moment? <\/p>\n\n\n\n

Have you ever looked up and realized that you\u2019ve been publishing nonsense?<\/p>\n\n\n\n

Ok, maybe it\u2019s not complete nonsense; there are some<\/em> hidden gems there. But it\u2019s certainly not what you really<\/em> want to be posting or what you\u2019d tell your clients they should publish.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

It\u2019s not giving your audience as much value as it should be. Hell, it\u2019s not even targeting your ideal audience. And it\u2019s certainly not helping to acquire valuable leads.<\/p>\n\n\n\n

Instead, you\u2019ve been creating content just to create it. <\/strong>And if you were one of your ideal customers, you wouldn\u2019t even read it.<\/p>\n\n\n\n

By focusing on quantity <\/em>over quality<\/em>, you\u2019ve been missing out on the very expert-establishing value you know blogging is all about.<\/p>\n\n\n\n

In short, you\u2019re doing yourself a disservice. But never fear\u2026we\u2019re here to right that wrong.<\/p>\n\n\n\n

Here\u2019s how to write blog content you would actually want to read yourself.<\/strong><\/p>\n\n\n\n

Make it informative.<\/h2>\n\n\n\n

One of the main goals of your blog should always be to establish yourself as the<\/em> expert in your niche<\/strong>.<\/p>\n\n\n\n

So, first and foremost, make sure that your blogposts give readers information that they not only want, but need<\/em>. If you\u2019re not sure what your readers need, why not start by asking them? Go straight to the source and find out what content your readers are craving.<\/p>\n\n\n\n

Using your web statistics is another great way to find out if your posts are getting the attention you want.<\/p>\n\n\n\n

  • Are readers only spending a few seconds on a post and then leaving?<\/li>
  • Or are they perusing other posts too?<\/li>
  • Are they converting by signing up for your email newsletter or subscribing to your blog?<\/li><\/ul>\n\n\n\n

    These are all helpful ways of finding out whether your audience found your content valuable.<\/p>\n\n\n\n