{"id":1508,"date":"2021-08-10T14:25:00","date_gmt":"2021-08-10T14:25:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=1508"},"modified":"2021-09-10T13:12:24","modified_gmt":"2021-09-10T13:12:24","slug":"how-to-drive-blog-readers-to-your-call-to-action","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2021\/08\/10\/how-to-drive-blog-readers-to-your-call-to-action\/","title":{"rendered":"How to Drive Blog Readers to Your Call-to-Action"},"content":{"rendered":"\n

Do you have calls-to-action on your blog?<\/p>\n\n\n\n

If not, it’s time to start creating some. If so, it’s time to start increasing how many conversions they get!<\/p>\n\n\n\n

What’s a call-to-action?<\/h2>\n\n\n\n

A call-to-action (or CTA) is the next logical step a website visitor should take. <\/p>\n\n\n\n

Not only should a CTA be enticing and interesting for your lead, but it should add unbelievable value.<\/p>\n\n\n\n

Potential calls-to-action include: a contact form, a free download, a video training<\/a>, webinar, or a coupon for your product.<\/p>\n\n\n\n

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Determining the right CTA balances a sense of urgency (without being overly salesy) with value that your unique target audience finds interesting, verging on can’t-live-without-it.<\/p>\n\n\n\n

The perfect call-to-action transitions your website visitors through the sales cycle: from awareness to leads (and eventually customers). <\/p>\n\n\n\n

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But there’s a problem when it comes to calls-to-action.<\/strong> Most of us aren’t using them!<\/p>\n\n\n\n

70% of small business B2B websites lack a call-to-action.<\/p>Small Biz Trends<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n

In short, by opting in, you’ll be one step closer to converting those leads! And your blog is the perfect place to do it.<\/p>\n\n\n\n

Why should you focus on improving bounce rates on your blog?<\/h2>\n\n\n\n

Your blog is perfect for driving readers to calls-to-action because it is non-salesy and valuable, so it only makes sense that when readers find value in your blogposts, they’ll want more<\/em> value!<\/p>\n\n\n\n

The Problem: Your Blog Has High Bounce Rates<\/h4>\n\n\n\n

However, websites with blogs inevitably have some of the highest bounce rates<\/em><\/a>. (As a reminder, bounce rates are the percentage of visitors who visit one page and leave immediately.)<\/p>\n\n\n\n

Why? Because so many visitors come directly to a blogpost, get their answer, then leave. <\/p>\n\n\n\n

If you don’t capture the visitor’s information or direct them to a call-to-action, then you’ve lost a potential customer.<\/p>\n\n\n\n

Blog Bounce Rate Case Study<\/h4>\n\n\n\n

By leveraging both SEO and a focus on calls-to-action on the blog, we were able to decrease the bounce rate for this client from an average 75% to an average of 45%<\/p>\n\n\n\n

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How to Drive Blog Readers to Your Call-to-Action<\/h2>\n\n\n\n

So how do you start driving your block readers to your call-to-action? Follow these steps:<\/p>\n\n\n\n

1. Define your CTA goals<\/h4>\n\n\n\n

Start by determining your ultimate goals for your business:<\/p>\n\n\n\n