{"id":180,"date":"2019-04-06T03:14:00","date_gmt":"2019-04-06T03:14:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=180"},"modified":"2021-04-13T18:40:39","modified_gmt":"2021-04-13T18:40:39","slug":"what-are-your-social-media-goals-and-why-do-you-need-them","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2019\/04\/06\/what-are-your-social-media-goals-and-why-do-you-need-them\/","title":{"rendered":"What Are Your Social Media Goals? (And Why Do You Need Them?)"},"content":{"rendered":"\n

If you are using social media for your business, incorporating meaningful goals or statistics is critical.<\/p>\n\n\n\n

But why should you have goals? And what should those goals even be? Read on to learn more.<\/p>\n\n\n\n

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Why do you need social media goals?<\/h2>\n\n\n\n

Like most things in business, social media isn\u2019t worth doing without setting goals. Without them, how do you know if your social campaign is succeeding or failing?<\/p>\n\n\n\n

Of course, when you\u2019re just starting out, it\u2019s hard to determine what a good goal should be. After all, you may have no basis for industry standards or what your business should expect. And that\u2019s ok. Start by doing your research and searching for industry statistics. You may or may not come across some good stats that you can start with. Then, once you have some data, you can re-visit your goals.<\/p>\n\n\n\n

One of the benefits of social media is that you can acquire statistics and data quickly, so you won\u2019t be stuck waiting around for new and helpful data points.<\/p>\n\n\n\n