{"id":183,"date":"2019-03-23T03:18:00","date_gmt":"2019-03-23T03:18:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=183"},"modified":"2021-04-12T19:40:02","modified_gmt":"2021-04-12T19:40:02","slug":"the-31-rule-posting-salesy-vs-informational-blog-content","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2019\/03\/23\/the-31-rule-posting-salesy-vs-informational-blog-content\/","title":{"rendered":"The 3:1 Rule: Posting Salesy vs. Informational Blog Content"},"content":{"rendered":"\n

If you regularly\u00a0create blog content<\/a>\u00a0for your business, stop right here and give yourself a pat on the back.<\/p>\n\n\n\n

Now that we\u2019re done with the good part, let\u2019s talk about the kind<\/em> of content you\u2019re creating. <\/p>\n\n\n\n

Are you focusing on relevant and informational content for your target market? Or do you tend to lean towards your company-focused or \u201csalesy\u201d posts?<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

If you tend to lead to the salesy posts, never fear\u2026I have a rule for you.<\/p>\n\n\n\n

For every 3 informational or resourceful blogposts you create, you can create one salesy post.<\/strong><\/p>\n\n\n\n

That means that for every 3 non-pushy, purely informational posts you\u2019re creating to establish your business as the go-to expert, you can create one that is more self-serving for your company.<\/p>\n\n\n\n

What are \u201csalesy\u201d posts?<\/h2>\n\n\n\n

First things first. What do I mean by \u201csalesy\u201d blogposts?<\/p>\n\n\n\n

These more self-serving blogposts are going to be all about your company. Examples include:<\/p>\n\n\n\n

  • Press release posts: similar to press releases talking about company announcements,\u00a0news, or product\/service announcements<\/li>
  • Internal accolade posts: these may be congratulatory posts for employees or the company<\/li>
  • Product or service marketing: these posts are purely for selling or promoting your product(s) or service(s)<\/li>
  • Story or portfolio posts: these posts share great stories or the good work your company has done<\/li><\/ul>\n\n\n\n