{"id":204,"date":"2019-01-01T15:04:00","date_gmt":"2019-01-01T15:04:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=204"},"modified":"2021-04-13T18:46:31","modified_gmt":"2021-04-13T18:46:31","slug":"stop-complete-these-4-steps-before-you-start-business-social-media-accounts","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2019\/01\/01\/stop-complete-these-4-steps-before-you-start-business-social-media-accounts\/","title":{"rendered":"STOP! Complete These 4 Steps Before You Start Business Social Media Accounts"},"content":{"rendered":"\n<p>So everyone from your business partner to your mother\u2019s 2nd cousin twice removed have told you that your business needs to be on social media. <\/p>\n\n\n\n<p>While they might be right, it\u2019s important to\u2026<\/p>\n\n\n\n<p><strong>STOP!&nbsp;<\/strong>And complete these 4 steps so that you start your company\u2019s social media journey on the right foot.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/social-media-steps-1024x683.jpg\" alt=\"\" class=\"wp-image-205\" srcset=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/social-media-steps-1024x683.jpg 1024w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/social-media-steps-300x200.jpg 300w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/social-media-steps-768x512.jpg 768w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/social-media-steps.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2>1. Define your target market.<\/h2>\n\n\n\n<p>Without defining&nbsp;<em>who<\/em>&nbsp;you are marketing to via social media, you\u2019ll never be able to reach your ideal audience.&nbsp;Start by asking yourself a few simple questions, including:<\/p>\n\n\n\n<ul><li>Who are your ideal customers?<\/li><li>What are their pain points?<\/li><li>Why should they buy from me?<\/li><li>What are their most common objections to doing business with me?<\/li><li>Who is&nbsp;<em>not<\/em>&nbsp;my target customer?<\/li><\/ul>\n\n\n\n<p>Define specific demographics information in order to determine which social media platform is right for you.<\/p>\n\n\n\n<script async=\"\" data-uid=\"9a4e83d7d9\" src=\"https:\/\/nickiong.ck.page\/9a4e83d7d9\/index.js\"><\/script>\n<br>\n\n\n\n<h2>2. Do your research.<\/h2>\n\n\n\n<p>Use your target audience information, competitors, and tried and true data to define where&nbsp;your audience is. Below you\u2019ll find general statistics about each major social media account.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"506\" src=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/basic-social-media-information-1024x506.jpg\" alt=\"\" class=\"wp-image-206\" srcset=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/basic-social-media-information-1024x506.jpg 1024w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/basic-social-media-information-300x148.jpg 300w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/basic-social-media-information-768x380.jpg 768w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/basic-social-media-information.jpg 1123w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2>3. Create your social media accounts.<\/h2>\n\n\n\n<p>Create social media profiles on all of the networks that make the most sense for your target audience. Make sure you fill out each account in its entirety and pay close attention to:<\/p>\n\n\n\n<ul><li>Get the same username (or URL) for each social media platform.<\/li><li>Use the same (square) profile photo and (marketing) cover photo.<\/li><li>Fill out as much \u201cAbout\u201d information as possible, including contact information, website, and call-to-action.<\/li><\/ul>\n\n\n\n<p>Once your accounts have been created, be sure to link to your social media accounts from your website and blog. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/04\/simple-sprout-footer-1024x228.png\" alt=\"\" class=\"wp-image-1353\" width=\"768\" height=\"171\" srcset=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/04\/simple-sprout-footer-1024x228.png 1024w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/04\/simple-sprout-footer-300x67.png 300w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/04\/simple-sprout-footer-768x171.png 768w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/04\/simple-sprout-footer-1536x342.png 1536w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/04\/simple-sprout-footer-2048x456.png 2048w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/04\/simple-sprout-footer-600x134.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>In addition, offer sharing tools from your blog and email newsletter to make it easy for your audience to share their favorite content.<\/p>\n\n\n\n<h2>4. Experiment\u2026and measure.<\/h2>\n\n\n\n<p>Social media incorporates a fair amount of experimentation. For example, experiment with the types of posts or content you create.&nbsp;At the same time, stay true to your measurements: continue doing what is working, and stop doing what doesn\u2019t work.<\/p>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img src=\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&#038;d=mm&#038;r=g\" class=\"wp-block-author-meta__image\">\n  <\/div>\n  <span class=\"wp-block-author-meta__byline\">By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><div class=\"wp-block-social-share alignright\">\n  <span>Share:<\/span>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--facebook\" data-sharer=\"facebook\" data-hashtag=\"hashtag\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2019\/01\/01\/stop-complete-these-4-steps-before-you-start-business-social-media-accounts\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Post to Facebook\">\n    <svg class=\"facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.426\" height=\"22.426\" viewBox=\"0 0 22.426 22.426\"><defs><clipPath id=\"a\"><path d=\"M0,9.731H22.427V-12.695H0Z\" transform=\"translate(-0.001 12.695)\"><\/path><\/clipPath><\/defs><g transform=\"translate(1)\"><g transform=\"translate(-1 0)\" clip-path=\"url(#a)\"><g transform=\"translate(-0.001 -0.002)\"><path d=\"M9.731,4.866A11.213,11.213,0,0,0-1.482-6.348,11.213,11.213,0,0,0-12.7,4.866,11.215,11.215,0,0,0-3.235,15.943V8.107H-6.082V4.866h2.848V2.394C-3.235-.416-1.56-1.967,1-1.967a17.26,17.26,0,0,1,2.51.219V1.011H2.1A1.62,1.62,0,0,0,.27,2.762v2.1H3.379l-.5,3.242H.27v7.836A11.215,11.215,0,0,0,9.731,4.866\" transform=\"translate(12.696 6.348)\"><\/path><\/g><\/g><\/g><\/svg>\n  <\/a>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--twitter\" data-sharer=\"twitter\" data-title=\"STOP! 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Complete These 4 Steps Before You Start Business Social Media Accounts\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2019\/01\/01\/stop-complete-these-4-steps-before-you-start-business-social-media-accounts\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Send via Email\">\n    <svg class=\"email\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.532\" height=\"15.772\" viewBox=\"0 0 22.532 15.772\"><path d=\"M226.532,522.563a.565.565,0,0,0-.563-.563H204.563a.565.565,0,0,0-.563.563v1.557l11.266,5.633,11.266-5.633Z\" transform=\"translate(-204 -522)\" fill=\"#343232\"><\/path><path d=\"M226.532,530.236l-11.266,5.633L204,530.236v10.57a.565.565,0,0,0,.563.563h21.405a.565.565,0,0,0,.563-.563Z\" transform=\"translate(-204 -525.597)\" fill=\"#1a1818\"><\/path><\/svg>\n  <\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group wp-block-cta\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-cta__heading\">Want to get more great social media marketing tips?<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons wp-block-cta__buttons alignright\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/nickiong.com\/simplesprout\/category\/social-media-marketing\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>So everyone from your business partner to your mother\u2019s 2nd cousin twice removed have told you that your business needs to be on social media. While they might be right, it\u2019s important to\u2026 STOP!&nbsp;And complete these 4 steps so that&#8230;<\/p>\n","protected":false},"author":2,"featured_media":205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>STOP! Complete These 4 Steps Before You Start Business Social Media Accounts - simple sprout studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nickiong.com\/simplesprout\/2019\/01\/01\/stop-complete-these-4-steps-before-you-start-business-social-media-accounts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STOP! 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