{"id":209,"date":"2018-12-04T15:26:00","date_gmt":"2018-12-04T15:26:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=209"},"modified":"2021-04-13T18:47:38","modified_gmt":"2021-04-13T18:47:38","slug":"whats-the-point-of-doing-social-media-for-your-business","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2018\/12\/04\/whats-the-point-of-doing-social-media-for-your-business\/","title":{"rendered":"What’s the Point of Doing Social Media for Your Business?"},"content":{"rendered":"\n

So many businesses know that they need to have a social media strategy, but the reason why can sometimes be unclear. Learn in 4 easy steps from real companies what the goal behind social media is.<\/p>\n\n\n\n

Here\u2019s the point of doing social media for your business.<\/p>\n\n\n\n

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1. Get in front of your target audience.<\/h2>\n\n\n\n

Social media is the ideal place to get in front of your target audience. No matter what type of business you have, there\u2019s a platform for every industry.<\/p>\n\n\n\n

For example, just a few short days after T-Mobile had published this Valentine\u2019s Day inspired Facebook post, they already had a ton of engagement: 4,230 likes and 274 shares.<\/p>\n\n\n\n

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2. Start conversations.<\/h2>\n\n\n\n

Social media is a great place to start conversations with your potential customers. By opening the lines of communication, you are offering your audience an opportunity to be heard and \u2013 more importantly \u2013 listened to.<\/p>\n\n\n\n

@ComcastCares<\/a>, for example, uses their Twitter account as a kind of customer service tool for Comcast customers.<\/p>\n\n\n\n

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