{"id":223,"date":"2019-01-15T15:51:00","date_gmt":"2019-01-15T15:51:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=223"},"modified":"2021-10-30T14:40:46","modified_gmt":"2021-10-30T14:40:46","slug":"3-problems-solutions-for-why-your-blog-is-getting-plenty-of-traffic-but-isnt-converting","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2019\/01\/15\/3-problems-solutions-for-why-your-blog-is-getting-plenty-of-traffic-but-isnt-converting\/","title":{"rendered":"3 Problems & Solutions for Why Your Blog is Getting Plenty of Traffic, But Isn\u2019t Converting"},"content":{"rendered":"\n

With the power a blog can have on your marketing efforts \u2013 and therefore how well your company does \u2013 it only makes sense. But what if you are seeing plenty of traffic to your blog with no conversions in sight?<\/p>\n\n\n\n

Here are 3 problems and their solutions to why your blog traffic isn\u2019t converting.<\/p>\n\n\n\n

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Problem #1: Your posts are getting traffic for the wrong keyword.<\/h2>\n\n\n\n

If your posts are getting traffic for the wrong keyword, you may see that the traffic is significant, but you aren\u2019t seeing any conversions. By checking your Analytics, you may find that visitors only spend a small amount of time on the blog page before moving on, or that the bounce rate is significantly higher than other pages.<\/p>\n\n\n\n

For example, a post I did several years ago on my personal blog congratulating my parents on their 30th anniversary which got a significant amount of traffic. Interestingly enough, the bounce rate is relatively low and the time on site is only slightly less than average for my blog.<\/p>\n\n\n\n

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The keywords, however, tell a different story. People may be searching for a gift or a message for their parents\u2019 30th anniversary. In the case of this post, however, there is very little content and is simply a congratulatory message for my parents.<\/p>\n\n\n\n

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The solution<\/h3>\n\n\n\n

Start by renaming or reoptimizing the post for the right keywords. Review your Analytics a month later to see if that has made the proper change.<\/p>\n\n\n\n

For the 30th Anniversary post example, I might consider adding additional content around how you can help your parents celebrate their 30th anniversary, with gift and message ideas.<\/p>\n\n\n\n

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Use your blogposts to rank #1 on Google<\/h5>\n\n\n\n

Learn four simple steps that will take your blogpost title from blah to bam! for both your readers and the search engines. Get expert tools to use, blogpost title inspiration, and much more in this free, easy-to-use download. <\/p>\n\n\n\n

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Increase my rankings with blogposts<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

Problem #2: Your posts aren\u2019t targeted for the right audience.<\/h2>\n\n\n\n

When it comes to blogging, your target audience is everything. If you haven\u2019t already identified your ideal client, then stop whatever you\u2019re doing right now and do it. You should have a crystal clear vision of what your target customer(s) looks like, from demographics to their back story.<\/p>\n\n\n\n

Creating blogposts that aren\u2019t for your target market will inevitably happen. These posts won\u2019t convert for you, but they\u2019ll attract a lot of traffic.<\/p>\n\n\n\n

One example of this is the developer-related posts we\u2019ve created on our blog. Corey has created a number of excellent tutorials for developers on our blog. The problem, however, is that developers aren\u2019t our target market: developers have the ability to build websites themselves, so they don\u2019t necessarily need web design and development<\/a> help.<\/p>\n\n\n\n

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The solution<\/h3>\n\n\n\n

Stick as closely as you can to posts that make sense for your target market. Otherwise, you\u2019re sure to gather traffic by giving away great information\u2026but you won\u2019t gain any new leads because of it.<\/p>\n\n\n\n

Problem #3: You just aren\u2019t getting anyone who will follow-up.<\/h2>\n\n\n\n

Whether you are leading with your sales foot or you simply don\u2019t have a good call-to-action, having a lack of conversions may be a simple design issue.<\/p>\n\n\n\n

Look at your blog page designs with a critical eye. (Better yet, have a close friend\/family member or customer look for you.) Does the design lead people to take a next step? Whether it\u2019s to contact you, subscribe to your blog, or download a content offer, make sure it\u2019s obvious what the next step is.<\/p>\n\n\n\n

Since we launched our new design<\/a> in late 2014, we\u2019ve seen a significantly lower exit percentage. This tells me that the new design lends itself to keep people on the site or, better yet, converting.<\/p>\n\n\n\n

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The solution<\/h3>\n\n\n\n

Lead with your marketing foot by giving visitors the opportunity to convert on your website with good design, clear calls-to-action, content offers, etc.<\/p>\n\n\n\n

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With targeted keywords, focusing on the right target market, and good design, your blogposts have the ability to improve your website\u2019s conversions. Focus on doing on three of these things well in order to improve your conversion rates in no time!<\/strong><\/p>\n\n\n\n

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\n \n <\/div>\n By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n