{"id":261,"date":"2018-09-25T23:57:00","date_gmt":"2018-09-25T23:57:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=261"},"modified":"2021-04-13T02:15:59","modified_gmt":"2021-04-13T02:15:59","slug":"how-to-use-google-analytics-to-get-inspired-to-write-a-blogpost","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2018\/09\/25\/how-to-use-google-analytics-to-get-inspired-to-write-a-blogpost\/","title":{"rendered":"How to Use Google Analytics to Get Inspired to Write a Blogpost"},"content":{"rendered":"\n

We\u2019ve talked about\u00a0easy ways to come up with blog inspiration<\/a>\u00a0in the past. <\/p>\n\n\n\n

From\u00a0FAQs<\/a>\u00a0to interviews to conferences, there are a ton of relatively hands-off ways to get inspired to create great content.<\/p>\n\n\n\n

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But how about using your Google Analytics data?<\/strong><\/p>\n\n\n\n

It may not make sense to rely on traffic reports to give you ideas of what you should blog about in the future, but the reality is quite the opposite. The traffic you\u2019re already getting can be an excellent source for blog inspiration that you\u2019re not tapping into yet.<\/p>\n\n\n\n

Not only can you continue to generate traffic for the same keywords with a similar blogpost idea, but you can also benefit from SEO by linking new posts to existing blogposts.<\/p>\n\n\n\n

Here are a two different methods to get blog inspiration from your Google Analytics account.<\/p>\n\n\n\n

Method #1: Keywords<\/h2>\n\n\n\n

Since\u00a0this last post<\/a>, Google Analytics isn\u2019t showing us quite as much keyword data in this area as they once did.\u00a0Instead, you\u2019ll need to\u00a0connect your Google Search Console and Google Analytics to get keyword data<\/a>\u00a0elsewhere.<\/p>\n\n\n\n

Once that process is complete, simply navigate to Acquisition > Search Engine Optimization > Queries in your Analytics account. There you\u2019ll find a list of the keywords visitors have Googled and your site has shown up (Impressions) and\/or clicked on (Clicks).<\/p>\n\n\n\n

Sort by any of the options to find some great keyword inspiration in the list. (My preference is to sort by the most clicks.)<\/p>\n\n\n\n

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This list gives me a good idea of what the most amount of people are searching in order to find my website \u2013 or sites like mine.<\/p>\n\n\n\n