{"id":272,"date":"2018-09-05T00:24:00","date_gmt":"2018-09-05T00:24:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=272"},"modified":"2021-08-02T13:32:39","modified_gmt":"2021-08-02T13:32:39","slug":"how-to-use-google-search-console-to-get-keyword-data-in-google-analytics","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2018\/09\/05\/how-to-use-google-search-console-to-get-keyword-data-in-google-analytics\/","title":{"rendered":"How to Set Up & Use Google Search Console to Get Keyword Data in Google Analytics"},"content":{"rendered":"\n

Since Google Analytics stopped sharing keyword data over the past few years, we have to rely on other methods to gather ranking and clickthrough keyword data. Tools like Moz<\/a> are great for this, but unfortunately cost money.<\/p>\n\n\n\n

Instead, Google offers us a different option, but it involves a bit of set up.<\/p>\n\n\n\n

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You can use Google Search Console<\/a> (formerly Google Webmaster Tools) to see (most) of your keyword data.<\/p>\n\n\n\n

Why \u201cmost\u201d?<\/strong> Unfortunately, we\u2019re starting to see \u201cnot set\u201d keywords through this tool, similar to how we started seeing \u201cnot provided\u201d keywords<\/a> in the past. While the number is growing, you can still get a good idea of the keywords people are using to find your website, your average ranking, and Click Through Rate (CTR).<\/p>\n\n\n\n

How to set up Google Search Console<\/h2>\n\n\n\n

To get started, you\u2019ll need to set up a Search Console account for your website. Having this account offers additional benefits like being able to see what errors Google sees on your website and being notified of them immediately.<\/p>\n\n\n\n

  1. Go to Google Search Console<\/a> and click on the red \u201cAdd Property\u201d in the top right.<\/li>
  2. Input your website\u2019s URL and verify using one of the options given.<\/li><\/ol>\n\n\n\n

    You\u2019re all done! Feel free to check out some of the options Search Console gives you while you\u2019re here.<\/p>\n\n\n\n

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    \"\"<\/figure>\n<\/div>\n\n\n\n
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    How to connect Search Console to Analytics<\/h2>\n\n\n\n

    Now for the good stuff.<\/p>\n\n\n\n

    When you go to Acquisition > Search Console > [Any section], you\u2019ll see this screen if Search Console and Analytics are currently not connected.<\/p>\n\n\n\n

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    1. Start by clicking on the \u201cSet up Search Console data sharing\u201d button.<\/p>\n\n\n\n

    2. When you are redirected to the Admin > Property Settings section, scroll to the bottom and click \u201cAdjust Search Console.\u201d<\/p>\n\n\n\n

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    3. Click \u201cEdit\u201d in Search Console Settings.<\/p>\n\n\n\n

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    4. Once you\u2019re taken to your Google Search Console, choose the property you\u2019d like to associate.<\/p>\n\n\n\n

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    5. Click save at the bottom of the page.<\/p>\n\n\n\n

    6. Click save again in your Analytics Admin settings.<\/p>\n\n\n\n

    Now when you go to Acquisition > Search Engine Optimization > Queries, you should see keyword data!<\/p>\n\n\n\n

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    \n \n <\/div>\n By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n