{"id":2800,"date":"2022-06-05T02:53:26","date_gmt":"2022-06-05T02:53:26","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=2800"},"modified":"2022-06-12T00:08:32","modified_gmt":"2022-06-12T00:08:32","slug":"how-to-learn-search-engine-optimization-for-diy-female-entrepreneurs","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2022\/06\/05\/how-to-learn-search-engine-optimization-for-diy-female-entrepreneurs\/","title":{"rendered":"How to Learn Search Engine Optimization for DIY Female Entrepreneurs"},"content":{"rendered":"\n

As a modern businesswoman, there’s no doubt you’ve heard of SEO. But do you know how to implement best practices? or take intentional actions to get closer to ranking #1 on Google for the right keywords and phrases?<\/p>\n\n\n\n

Read on to learn how to start putting the pieces into place.<\/p>\n\n\n\n

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What is SEO?<\/h2>\n\n\n\n

Before we dive any deeper, it’s important we’re all on the same page. So let’s get clear about what Search Engine Optimization is.<\/p>\n\n\n\n

Search Engine Optimization includes everything you can do both on and off your website to rank higher in organic search.<\/p><\/blockquote><\/figure>\n\n\n\n

That may feel daunting, but I promise: with a step-by-step formula and creating solid SEO habits, you can<\/em> have a high ranking website.<\/p>\n\n\n\n

Why should you learn how to do SEO?<\/h2>\n\n\n\n

Though Search Engine Optimization is on every female entrepreneur’s to-do list, you may not full understand its power. (And that’s ok!)<\/p>\n\n\n\n

So let’s talk about why SEO is so important for your web presence.<\/p>\n\n\n\n

1. SEO will increase your rankings<\/h4>\n\n\n\n

Using the right keywords and phrases, providing valuable long tail content<\/a>, and gaining relevant incoming links (along with hundreds of other factors) will ultimately help increase your rankings in the search engines.<\/p>\n\n\n\n

Ideally, you’ll want to shoot for the top three results in Google and the other search engines. (According to Advanced Web Ranking<\/a>, approximately 60% of searchers click the top three results.)<\/p>\n\n\n\n

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Using ongoing SEO, this client saw a huge increase in rankings (ultimately averaging a 1.1 ranking!)<\/figcaption><\/figure><\/div>\n\n\n\n

Rankings seem<\/em> like the ultimate goal of SEO, but there’s so much more…<\/p>\n\n\n\n

2. SEO will increase your traffic<\/h4>\n\n\n\n

First comes rankings, then comes…traffic!<\/p>\n\n\n\n

Once you boost your rankings, you’ll undoubtedly see an improvement in organic search traffic (as long as you’ve optimized correctly). <\/p>\n\n\n\n

As you can guess, the more eyes on your website and content, the more opportunities you have to sell and help your audience.<\/p>\n\n\n\n

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Using both SEO and blogging, this client saw a 820% increase in relevant organic search traffic<\/figcaption><\/figure>\n\n\n\n

3. SEO will increase your conversions<\/h4>\n\n\n\n

But even traffic isn’t everything, and as an entrepreneur, you know that.<\/p>\n\n\n\n

Conversions \u2014 whether it’s a free download, contact form completion, or product purchase \u2014 are the ultimate goal. And yes, SEO can help with conversions too!<\/p>\n\n\n\n

After all, when you have a clear message and the perfect offering for the right audience, better rankings + traffic = more conversions.<\/p>\n\n\n\n

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This client saw over a 307% increase in conversions thanks to ongoing SEO and blogging<\/figcaption><\/figure>\n\n\n\n

3 Ways to Learn Search Engine Optimization<\/h2>\n\n\n\n

Just like anything, there’s a number of different ways to learn how to do SEO for your website, blog, and overall web presence.<\/p>\n\n\n\n

1. LEARN BY EXPERIMENTING WITH SEO<\/h4>\n\n\n\n

There’s a lot to be said about learning on the fly and experimenting with your own website. <\/p>\n\n\n\n

You might know enough about SEO to be dangerous and are willing to try different tactics to see what works and what doesn’t.<\/p>\n\n\n\n

Perhaps you try: <\/p>\n\n\n\n

\u25b7 Using the keywords and phrases you think<\/em> your audience is searching for on your website<\/p>\n\n\n\n

\u25b7 Creating blog content on your own website (as well as others, for the link building benefits)<\/p>\n\n\n\n

\u25b7 Review your Analytics and data regularly, not quite<\/em> sure what you’re looking for<\/p>\n\n\n\n

These tactics might get you some<\/em> results, but let’s be honest, there’s a lot of room for error in the trial-and-error method.<\/p>\n\n\n\n

2. UTILIZE FREE SEO RESOURCES<\/h4>\n\n\n\n

Google “learn SEO” and there’s millions of results – 319 million, to be exact. \ud83d\ude33<\/p>\n\n\n\n

While many of these tutorials, posts, courses, and other resources are paid, many are free! There’s a ton of value in many of these free resources that will help move the needle when it comes to SEO.<\/p>\n\n\n\n

You’ll likely learn: <\/p>\n\n\n\n

\u25b7 Basic Search Engine Optimization principles, like setting up your website in a clean, SEO-friendly way<\/p>\n\n\n\n

\u25b7 Keyword research, to help find the right<\/em> keywords and phrases for your audience<\/p>\n\n\n\n

\u25b7 Basic link building, to build powerful and relevant backlinks to your site<\/p>\n\n\n\n

In fact, you’ll get all that and more with our free resource: the Ultimate SEO Checklist!<\/strong><\/p>\n\n\n\n

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DIY Your Search Engine Optimization with the Ultimate SEO Checklist<\/h5>\n\n\n\n

Check, check, check. That’s the sound of you checking off your SEO to-do list. Don’t miss a single opportunity to optimize your website and web presence by leveraging the Ultimate SEO Checklist.<\/p>\n\n\n\n

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DIY my SEO for free<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

3. GO DEEP WITH SEO COURSES<\/h4>\n\n\n\n

Again, free only goes so far with SEO.<\/p>\n\n\n\n

So then, there’s the third tier of learning: going deep with Search Engine Optimization coursework. <\/p>\n\n\n\n

Paid workshops and courses are for the DIYer who deeply understands the importance of SEO and is ready to implement it for her business.<\/p>\n\n\n\n

You’ll likely get:<\/p>\n\n\n\n

\u25b7 Expert and results-oriented teaching<\/p>\n\n\n\n

\u25b7 Step-by-step SEO tutorials<\/p>\n\n\n\n

\u25b7 Clear action items to take to move the needle with your SEO efforts<\/p>\n\n\n\n

\u25b7 Ongoing support for any SEO-related questions<\/p>\n\n\n\n

With the Ultimate SEO Checklist Mini-Course, you’ll find an up-leveled version of the checklist: with yours truly walking you through!<\/strong><\/p>\n\n\n\n

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Create a robust SEO strategy & become visible on the search engines<\/h5>\n\n\n\n

If you already downloaded the Ultimate SEO Checklist<\/span><\/a> and need a little more help, this mini-course has your name on it. Walk through the checklist with me and learn how to check each item off the list in under 90 minutes!<\/p>\n\n\n\n

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I’m ready to DIY SEO<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\n \n <\/div>\n By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n