{"id":3034,"date":"2022-08-06T16:20:00","date_gmt":"2022-08-06T16:20:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=3034"},"modified":"2022-08-11T17:06:26","modified_gmt":"2022-08-11T17:06:26","slug":"5-steps-to-find-the-perfect-keywords-for-your-business","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2022\/08\/06\/5-steps-to-find-the-perfect-keywords-for-your-business\/","title":{"rendered":"5 Steps to Find the Perfect Keywords for Your Business"},"content":{"rendered":"\n

You know you need to match the keywords on your website or blog with the keywords your ideal clients are searching for on Google.<\/p>\n\n\n\n

But how do you find the right keywords?!<\/p>\n\n\n\n

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Keyword research<\/a> is how you find the perfect keywords for your business.<\/strong><\/p>\n\n\n\n

Keyword research helps you understand which words people use when searching for information on your niche or topic. It also helps you determine whether those words will be relevant to your audience.<\/p>\n\n\n\n

Let’s dive into the 5 steps to find the perfect keywords for your business.<\/p>\n\n\n\n

5 Steps to Find the Perfect Keywords for Your Business<\/h2>\n\n\n\n

1. BRAINSTORM YOUR KEYWORDS<\/h4>\n\n\n\n

You already intuitively know what your customers are searching for. (You are the expert in your business, after all.)<\/p>\n\n\n\n

So start by jotting down 15 – 20 keywords that you think your audience is searching for (or would be a good fit for you to be ranking for).<\/p>\n\n\n\n

\u25b7 Think problems (e.g. “no time to blog”)
\u25b7 Think solutions (e.g. “blog copywriting services”)
\u25b7 Think location (e.g. “web design services in [my location]”)
\u25b7 Think FAQs<\/a> (e.g. “how to decorate my toddler’s room”)
\u25b7 Think content opportunities (e.g. “10 things you didn’t know about florida lawncare”)<\/p>\n\n\n\n

2. AUDIT WHAT’S WORKING (AND WHAT’S NOT)<\/h4>\n\n\n\n

If you have an existing website, the audit is one of the best places to start. An SEO audit will help give you an idea of how visitors are finding you now – and why they’re not.<\/p>\n\n\n\n

The audit will also help identify which pages<\/em> searchers are finding and whether they’re converting or not. <\/p>\n\n\n\n

This invaluable information will undoubtedly help focus your keyword research efforts.<\/p>\n\n\n\n

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Need help with an SEO audit?<\/h3>\n<\/div>\n\n\n\n
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we can help<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

3. TALK TO YOUR AUDIENCE<\/h4>\n\n\n\n

One of the best \u2014 and least used \u2014\u00a0ways to find the right keywords for your audience is… (drum roll, please!) your audience!<\/p>\n\n\n\n

Talk to existing customers and friends, family, and acquaintances that fit a soulmate clients. You can ask them questions like:<\/p>\n\n\n\n

\u25b7 How would you find a business like mine?
\u25b7What keywords would you type into Google if you’re looking for a business like mine?
\u25b7 Where do you struggle with [your niche]?<\/p>\n\n\n\n

Start incorporating the same language your target audience is searching for with the keywords you’re using on your website and blog, as well as other digital marketing efforts.<\/p>\n\n\n\n

4. WHAT’S THE COMPETITION UP TO?<\/h4>\n\n\n\n

No, this isn’t a call to copy. In fact, you should use competitive research to ensure you’re doing things differently and better<\/em> than the competition.<\/p>\n\n\n\n

Simply get an idea of what your competition is doing: what keywords do they tend to use on their website or blog? Which ones are you missing?<\/p>\n\n\n\n

You might find a keyword or two that slipped through the cracks during the rest of your research.<\/p>\n\n\n\n

5. USE A KEYWORD RESEARCH TOOL<\/h4>\n\n\n\n

A keyword research tool is your last stop in the process because it’s going to take everything you’ve learned and either 1) confirm it, or 2) give you a better option.<\/p>\n\n\n\n

Keyword research tools like Ubersuggest<\/a> or Google Ads Keyword Planner<\/a> are powerful ways to ensure you’re using the right keywords for your audience.<\/strong><\/p>\n\n\n\n

With data like average search volume and competition (or difficulty), you’ll quickly see what keyword opportunities make sense (and don’t make sense) for your audience.<\/p>\n\n\n\n

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DIY Your Search Engine Optimization with the Ultimate SEO Checklist<\/h5>\n\n\n\n

Check, check, check. That’s the sound of you checking off your SEO to-do list. Don’t miss a single opportunity to optimize your website and web presence by leveraging the Ultimate SEO Checklist.<\/p>\n\n\n\n

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\n \n <\/div>\n By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n