{"id":309,"date":"2018-02-18T04:15:00","date_gmt":"2018-02-18T04:15:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=309"},"modified":"2021-04-13T03:18:47","modified_gmt":"2021-04-13T03:18:47","slug":"how-to-get-the-most-out-of-your-video-on-the-web","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2018\/02\/18\/how-to-get-the-most-out-of-your-video-on-the-web\/","title":{"rendered":"How to Get the Most Out of Your Video On the Web"},"content":{"rendered":"\n

It\u2019s no secret that video is the next great frontier in your web marketing efforts. Even a simple \u201ctalking head\u201d video can do wonders when it comes to improving your web presence on the search engines. <\/p>\n\n\n\n

But even the most powerful video needs the right marketing: it needs to be put in front of your ideal audience on the places they visit online.<\/p>\n\n\n\n

Even if your video has the potential to go viral, it doesn\u2019t matter if no one ever sees it.<\/strong><\/p>\n\n\n\n

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1. Start with a great video.<\/h2>\n\n\n\n

For basic tips on creating a video your audience would love, check out this post<\/a> and this post<\/a>.<\/p>\n\n\n\n

2. Get your videos on the right networks.<\/h2>\n\n\n\n

For starters, where does your video go? Everywhere. Or, at least, everywhere that makes sense to your audience.<\/p>\n\n\n\n

YouTube<\/a><\/strong> is going to be first on the list, of course. With YouTube, your video is that much more likely to show up in a Google (or Bing) search result.<\/p>\n\n\n\n

Another great option is Vimeo<\/a><\/strong>. However, be warned that you can only upload so many videos with a free account.<\/p>\n\n\n\n

You\u2019ll also want to upload your video to Facebook<\/strong><\/a>. You may want to experiment with uploading directly to Facebook (as videos autoplay) as well as linking over to your YouTube or Vimeo video. Results will vary for different businesses and industries, so experiment!<\/p>\n\n\n\n

Additional video networks to try include (but aren\u2019t limited to): Flickr<\/strong><\/a>, Vevo<\/strong><\/a>, and Veoh<\/strong><\/a>.<\/p>\n\n\n\n