{"id":317,"date":"2018-01-29T16:12:00","date_gmt":"2018-01-29T16:12:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=317"},"modified":"2021-04-13T03:26:57","modified_gmt":"2021-04-13T03:26:57","slug":"how-to-track-outbound-links-from-your-website-for-the-non-developer","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2018\/01\/29\/how-to-track-outbound-links-from-your-website-for-the-non-developer\/","title":{"rendered":"How to Track Outbound Links From Your Website (for the Non-Developer)"},"content":{"rendered":"\n<p>I can sing the praises of Google Analytics all day long\u2026but there are a few places where it falls short. Outbound link tracking is one of those places.<\/p>\n\n\n\n<p>For websites that rely on outbound linking to sponsors, partners, etc., it\u2019s&nbsp;crucial to have the statistics for those sponsors\/partners to back up the validity of said partnership. For other websites, tracking clicks to outbound links may be important for a particular campaign you\u2019re running or simply as a statistic of interest.<\/p>\n\n\n\n<p>Regardless of the reason, it\u2019s easy for even the non-developer to track these links. (Developers, there are also plenty of extra ways for you to track outbound links.&nbsp;<a href=\"http:\/\/www.axllent.org\/docs\/view\/track-outbound-links-with-analytics-js\/\">You can find instructions here to auto-track your links.<\/a>)<\/p>\n\n\n\n<p>For those of us who are non-developers and willing to manually track links, here\u2019s what you\u2019ll need to do.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/track-outbound-links-1024x683.jpg\" alt=\"\" class=\"wp-image-318\" srcset=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/track-outbound-links-1024x683.jpg 1024w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/track-outbound-links-300x200.jpg 300w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/track-outbound-links-768x512.jpg 768w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/track-outbound-links.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2>1. Tracking code<\/h2>\n\n\n\n<p>Be sure that you\u2019re using the new Universal Analytics (analytics.js in your tracking code). If you\u2019re using the old Analytics tracking code (ga.js), you\u2019ll need to follow&nbsp;<a href=\"http:\/\/www.axllent.org\/docs\/view\/track-outbound-links-with-google-ga-js\/\">this tutorial<\/a>&nbsp;instead.<\/p>\n\n\n\n<h2>2. Add your code<\/h2>\n\n\n\n<p>Start by editing&nbsp;the page where your link is located.&nbsp;If you\u2019re using WordPress or another CMS, you\u2019ll need to go into the \u201cText\u201d or HTML tab.<\/p>\n\n\n\n<p>For a text-based link, here\u2019s an example of the code you\u2019ll need to input.<\/p>\n\n\n\n<p><code>&lt;a href=\"http:\/\/www.example.com\" onclick=\"ga('send','event','Sponsor Links','Example.com')\" target=\"_blank\">Learn more about Example.com by clicking here.&lt;\/a><\/code><\/p>\n\n\n\n<p>The only things you\u2019ll need to change in this example are:<\/p>\n\n\n\n<ul><li>\u201chttp:\/\/www.example.com\u201d: enter the link you\u2019re sending people to here<\/li><li>\u2018Sponsor Links\u2019: this is the name of your Event campaign as you will see it in Google Analytics. For each individual campaign, use a different name.<\/li><li>\u2018Example.com\u2019: this is the name of your Event, so be as specific as possible here<\/li><li>Learn more about Example.com by clicking here.: include your unique content here; this is what visitors will see before they click your link.<\/li><\/ul>\n\n\n\n<p><strong><em>Important:<\/em><\/strong>&nbsp;Once you input this code into your Text tab in WordPress, you&nbsp;<em>must<\/em>&nbsp;<em>always<\/em>&nbsp;edit that page in the \u201cText\u201d tab. If you go back to the \u201cVisual\u201d tab, your code will be lost.<\/p>\n\n\n\n<h2>3. Check your Google Analytics<\/h2>\n\n\n\n<p>Once your code has been applied, you\u2019ll be able to track clicks on your outbound links under Behavior &gt; Events.<\/p>\n\n\n\n<p>If you have a sponsor or partner, simply click down to that company\u2019s name and download the PDF report to send to them. You can also set up auto-emails to send weekly or daily.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em><strong>Happy coding!<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img src=\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&#038;d=mm&#038;r=g\" class=\"wp-block-author-meta__image\">\n  <\/div>\n  <span class=\"wp-block-author-meta__byline\">By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><div class=\"wp-block-social-share alignright\">\n  <span>Share:<\/span>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--facebook\" data-sharer=\"facebook\" data-hashtag=\"hashtag\" 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Outbound link tracking is one of those places. For websites that rely on outbound linking to sponsors, partners, etc., it\u2019s&nbsp;crucial&#8230;<\/p>\n","protected":false},"author":2,"featured_media":318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Track Outbound Links From Your Website (for the Non-Developer) - simple sprout studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nickiong.com\/simplesprout\/2018\/01\/29\/how-to-track-outbound-links-from-your-website-for-the-non-developer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Track Outbound Links From Your Website (for the Non-Developer) - simple sprout studio\" \/>\n<meta property=\"og:description\" content=\"I can sing the praises of Google Analytics all day long\u2026but there are a few places where it falls short. 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