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<\/figure>\n\n\n\nSEO Basics: What is it and why does it matter?<\/h2>\n\n\n\n
SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your online visibility. <\/p>\n\n\n\n
This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people. <\/p>\n\n\n\n
Let\u2019s break down why<\/em> SEO is so important.<\/strong><\/p>\n\n\n\n There are only 10 spots \u2014 that\u2019s right, just 10 \u2014 on a Google search page. Ask yourself: when you type in a Google search, how often do you venture off the first page onto the second, third, or twentieth page of the search results? <\/p>\n\n\n\n Chances are, you rarely have to because the first few options on that very first Google page contain the information you requested in your search query. <\/p>\n\n\n\n That first page is incredibly valuable real estate \u2014 and that\u2019s why good SEO is so important. If you want people to find your website, you need to make sure it appears on that coveted first page of Google search results.<\/p>\n\n\n\n For those who in the room who love stats, here’s what this looks like:<\/p>\n\n\n\n The top 3 Google search results get 54.4% of all clicks.<\/p>Source: Backlinko<\/cite><\/blockquote><\/figure>\n\n\n\n The magic of SEO occurs when you combine the art of content<\/a> using a data-driven approach<\/a>. These ingredients include:<\/p>\n\n\n\n Think about the words that potential customers might type into Google when searching for businesses like yours<\/a>. <\/p>\n\n\n\n For example, if you own a pet groomer in Los Angeles, some relevant keywords might be “la pet groomer,” “los angeles dog groomer,” or “la cat groomer.”<\/em><\/p>\n\n\n\n Consider how you can acquire more relevant incoming links<\/a> from other websites that link back to yours. <\/p>\n\n\n\n When done correctly, backlinks signal to Google that your site is popular and trustworthy \u2014 two qualities that will help improve your authority and search ranking.<\/p>\n\n\n\n From blogposts<\/a> to images<\/a> to videos<\/a>, content is what helps potential customers understand what services or products you offer \u2014 and whether they want to buy them from you! That’s why it’s important to make sure your content is not only optimized, but well-written and informative.<\/p>\n\n\n\n By including all of these elements on your website (in addition to making sure your site is designed well and easy to navigate), you’ll be well on your way to boosting your search engine ranking\u2014and driving more traffic (and customers!) to your site.<\/p>\n\n\n\n As a savvy business owner, you know that SEO is important for driving traffic to your website. But the world of SEO can feel daunting, especially if you’re just getting started. <\/p>\n\n\n\n This guide has given you the basics of what you need to know about SEO, so that you can start optimizing your site and boosting your traffic today!<\/p>\n\n\n\n Check, check, check. That’s the sound of you checking off your SEO to-do list. Don’t miss a single opportunity to optimize your website and web presence by leveraging the Ultimate SEO Checklist.<\/p>\n\n\n\nHow Does SEO Work?<\/h2>\n\n\n\n
KEYWORDS <\/h4>\n\n\n\n
BACKLINKS <\/h4>\n\n\n\n
CONTENT<\/h4>\n\n\n\n
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<\/figure>\n<\/div>\n\n\n\nDIY Your Search Engine Optimization with the Ultimate SEO Checklist<\/h5>\n\n\n\n
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