{"id":3353,"date":"2022-10-19T13:37:00","date_gmt":"2022-10-19T13:37:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=3353"},"modified":"2022-10-30T01:29:48","modified_gmt":"2022-10-30T01:29:48","slug":"whats-more-important-than-high-search-engine-rankings","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2022\/10\/19\/whats-more-important-than-high-search-engine-rankings\/","title":{"rendered":"What’s More Important Than High Search Engine Rankings?"},"content":{"rendered":"\n

If you’re a business owner, chances are you’ve stressed about your website’s search engine ranking at some point. <\/p>\n\n\n\n

Why do entrepreneurs stress about ranking #1 on Google? \ud83e\udd14<\/p>\n\n\n\n

You’re 10X more likely to get clicks from a #1 result vs. a #10 search engine result.<\/p>Backlinko<\/cite><\/blockquote><\/figure>\n\n\n\n

Because you are ten times<\/em><\/strong> more likely to get clicks with a # 1 result than a # 10 result! \ud83d\ude31<\/p>\n\n\n\n

But here’s the thing a lot of entrepreneurs miss: you need to rank for the right<\/em> keywords, not just any ol’ keywords.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

So consider: what’s the intent of each page on your website? Is it to\u2026<\/p>\n\n\n\n

\u27a1\ufe0f Inform?
\u27a1\ufe0f Engage?
\u27a1\ufe0f Convert signups?
\u27a1\ufe0f Sell?<\/p>\n\n\n\n

You’re constantly moving your site visitors down the sales funnel\u2026but each page and each piece of content has a different goal. (Hint: it’s not always<\/em> to sell.)<\/p>\n\n\n\n

Your copy – and your keywords – need to follow suit.<\/p>\n\n\n\n

Think about the intention behind the keywords you’re ranking for (or want to rank for) and you’ll hit an even better goal than # 1 rankings: more sales and happy customers. <\/strong><\/p>\n\n\n\n

What’s the intent of each website page?<\/h4>\n\n\n\n

Is it to sell a product? <\/p>\n\n\n\n

Drive traffic to your blog? <\/p>\n\n\n\n

Get people to sign up for your newsletter? <\/p>\n\n\n\n

Once you know the intent of each page, you can start targeting keywords that reflect that intent. So, if you want people to buy a product from your website, you’ll want to target keywords that indicate buying intent, like “buy” or “purchase.”<\/p>\n\n\n\n

Quality over quantity<\/h4>\n\n\n\n

Ranking for the right keywords is much more important than simply ranking high in the search results. <\/p>\n\n\n\n

After all, what good is it to be #1 for a keyword that no one is searching for? Not only will you not get any clicks (and thus no sales), but you’ll also end up wasting a lot of time and money trying to rank for keywords that just aren’t worth it.<\/p>\n\n\n\n

The moral of the story? When it comes to SEO, quality trumps quantity every time.<\/p>\n\n\n\n

\n\n\n\n

So what’s more important than high search engine rankings? Targeting the right<\/em> keywords. <\/p>\n\n\n\n

If you want your website to actually drive traffic and sales, focus on quality over quantity when it comes to the keywords you’re targeting. A few well-chosen keywords will do more for your business than a million irrelevant ones. <\/p>\n\n\n\n

\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
DIY Your Search Engine Optimization with the Ultimate SEO Checklist<\/h5>\n\n\n\n

Check, check, check. That’s the sound of you checking off your SEO to-do list. Don’t miss a single opportunity to optimize your website and web presence by leveraging the Ultimate SEO Checklist.<\/p>\n\n\n\n

NEW: Grab the Ultimate SEO Checklist for Web Designers\/Developers, Digital Marketers, or Managers.<\/span><\/a><\/strong><\/p>\n\n\n\n

\n
DIY my SEO for free<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n\n\n\n
\n
\n
\n
\n \n <\/div>\n By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n