{"id":369,"date":"2017-07-20T00:29:00","date_gmt":"2017-07-20T00:29:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=369"},"modified":"2021-04-13T03:41:42","modified_gmt":"2021-04-13T03:41:42","slug":"what-are-the-not-provided-keywords-in-my-google-analytics","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2017\/07\/20\/what-are-the-not-provided-keywords-in-my-google-analytics\/","title":{"rendered":"What Are the \u201cNot Provided\u201d Keywords In My Google Analytics?"},"content":{"rendered":"\n<p>Several years ago, Google Analytics started showing \u201cnot provided\u201d as an item listed in your keyword list as a way that searchers find you. <\/p>\n\n\n\n<p>What started as a small percentage of your keywords now accounts for upwards of 90% of your search keyword traffic. For example, on our site, we&nbsp;don\u2019t see more than 98% of our keywords thanks to \u201cnot provided\u201d!!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/google-analytics-1024x683.jpg\" alt=\"\" class=\"wp-image-370\" srcset=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/google-analytics-1024x683.jpg 1024w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/google-analytics-300x200.jpg 300w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/google-analytics-768x512.jpg 768w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/google-analytics.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h1>What are \u201cnot provided\u201d keywords?<\/h1>\n\n\n\n<p>When searchers are logged in to their Google accounts, their search queries are listed under the \u201cnot provided\u201d option. <\/p>\n\n\n\n<p>Since Google has put more pressure on searchers to create Google accounts \u2013 whether they use a Google product like Gmail, YouTube, Google Calendar, Google Docs, Google Analytics, etc. or not \u2013 a majority of searches (90%+, to be exact) are done by those logged into their accounts.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"710\" height=\"64\" src=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/not-provided.png\" alt=\"\" class=\"wp-image-371\" srcset=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/not-provided.png 710w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/not-provided-300x27.png 300w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/figure><\/div>\n\n\n\n<h2>3 Ways&nbsp;to Get Past \u201cNot Provided\u201d<\/h2>\n\n\n\n<p>When this category was originally introduced, you could simply create a filter to get past \u201cnot provided\u201d keywords&nbsp;in order to gain access from them.<\/p>\n\n\n\n<h3>1. Use Entrance Pages<\/h3>\n\n\n\n<p>Having pages specific to your service or product offerings on your website isn\u2019t just great for SEO, it\u2019s great for data collecting, too.<\/p>\n\n\n\n<p>By going to Behavior &gt; Site Content &gt; Landing Pages, you\u2019ll be able to see where visitors land on your website. From there, you can glean more about where your visitors come to first.<\/p>\n\n\n\n<p>Finding they aren\u2019t landing on the pages you want them to? You need to optimize more!<\/p>\n\n\n\n<script async=\"\" data-uid=\"9a4e83d7d9\" src=\"https:\/\/nickiong.ck.page\/9a4e83d7d9\/index.js\"><\/script>\n<br>\n\n\n\n<h3>2. Use Google Search Console<\/h3>\n\n\n\n<p>Do you use Google Search Console? If not, you should be. Simply <a href=\"https:\/\/search.google.com\/search-console\">go to the&nbsp;website<\/a>&nbsp;and verify your site.<\/p>\n\n\n\n<p>Once you\u2019ve verified, go to Search Traffic &gt; Search Queries. GWT has become much more exact over the years at the search volume and ranking for each of the major search terms for your website. So, it\u2019s a great secondary option to Google Analytics keywords.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"347\" src=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/search-queries-1024x347.png\" alt=\"\" class=\"wp-image-372\" srcset=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/search-queries-1024x347.png 1024w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/search-queries-300x102.png 300w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/search-queries-768x260.png 768w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/search-queries-1536x521.png 1536w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/search-queries.png 1822w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3>3. Use Search Engine Optimization\/Queries<\/h3>\n\n\n\n<p>Last, but certainly not least, by using your Google Analytics again, you can see which terms visitors are using to search for you. Not only that, but you\u2019ll also see your current ranking and impressions for each term.<\/p>\n\n\n\n<p>The caveat? In order to gain access to this data you\u00a0<em>will\u00a0<\/em>need to sign up for Google Search Console.<\/p>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img src=\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&#038;d=mm&#038;r=g\" class=\"wp-block-author-meta__image\">\n  <\/div>\n  <span class=\"wp-block-author-meta__byline\">By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><div class=\"wp-block-social-share alignright\">\n  <span>Share:<\/span>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--facebook\" data-sharer=\"facebook\" data-hashtag=\"hashtag\" 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What started as a small percentage of your keywords now accounts for upwards of 90% of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are the \u201cNot Provided\u201d Keywords In My Google Analytics? - simple sprout studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nickiong.com\/simplesprout\/2017\/07\/20\/what-are-the-not-provided-keywords-in-my-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are the \u201cNot Provided\u201d Keywords In My Google Analytics? - simple sprout studio\" \/>\n<meta property=\"og:description\" content=\"Several years ago, Google Analytics started showing \u201cnot provided\u201d as an item listed in your keyword list as a way that searchers find you. 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