{"id":3880,"date":"2023-09-30T16:28:20","date_gmt":"2023-09-30T16:28:20","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=3880"},"modified":"2023-09-30T16:28:21","modified_gmt":"2023-09-30T16:28:21","slug":"why-you-shouldnt-wait-for-an-emergency-to-do-seo","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/","title":{"rendered":"Why You Shouldn&#8217;t Wait for an Emergency to do SEO"},"content":{"rendered":"\n<p>Search Engine Optimization is a fundamental part of digital marketing that can significantly improve the visibility and ranking of your website on search engines like Google. <\/p>\n\n\n\n<p><em>And you probably already know that. <\/em><\/p>\n\n\n\n<p>And yet&#8230;many businesses only tend to focus on SEO after things have gone wrong \u2014 such as a drop in website traffic or a downturn in sales. This is a problem, as reacting to SEO emergencies can cost you more time, money, and effort, while also affecting your business&#8217;s reputation. <\/p>\n\n\n\n<p>In this post, we&#8217;ll explore why you shouldn&#8217;t wait for an emergency to do SEO, and provide some examples of SEO emergencies that could have been avoided, had there been proper ongoing SEO work in place.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2023\/09\/emergency-1024x683.jpg\" alt=\"\" class=\"wp-image-3881\" srcset=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2023\/09\/emergency-1024x683.jpg 1024w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2023\/09\/emergency-300x200.jpg 300w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2023\/09\/emergency-768x512.jpg 768w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2023\/09\/emergency.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Why You Shouldn&#8217;t Wait for an Emergency to do SEO<\/h2>\n\n\n\n<h4>SEO is a continuous process<\/h4>\n\n\n\n<p>One of the essential reasons for not waiting for an SEO emergency is that SEO is a continuous process that requires time and dedication. In other words: SEO isn&#8217;t a one-time set-it-and-forget-it activity. <\/p>\n\n\n\n<p>Search engines continuously update and improve their algorithms, so your website&#8217;s SEO must keep up to stay relevant and maintain ranking. By investing in ongoing SEO work, you can ensure that your website receives consistent updates, optimization, and monitoring for any potential issues.<\/p>\n\n\n\n<h4>Emergencies can harm your website&#8217;s reputation<\/h4>\n\n\n\n<p>When SEO problems arise and are left unattended, it can hurt your website&#8217;s reputation in the long run. Rank drops can lead to reduced website traffic, which can cause your website to lose credibility. <\/p>\n\n\n\n<p>In severe cases, search engines may even penalize your website by removing it or reducing its rankings altogether, which can be difficult to recover from. Regular SEO work can mitigate these risks and ensure that your website maintains its reputation and ranking.<\/p>\n\n\n\n<h4>SEO impacts your bottom line<\/h4>\n\n\n\n<p>Without a robust SEO strategy in place, your website&#8217;s ranking and visibility may suffer, leading to a decrease in organic traffic and conversions. This can hurt your business&#8217;s bottom line as you may lose lead generation opportunities, sales, and revenue. <\/p>\n\n\n\n<p>Regular SEO work can help you stay competitive by keeping your website&#8217;s ranking high in search engine results pages (SERP) and maintaining a steady stream of conversions and revenue.<\/p>\n\n\n\n<h2>What does a potential SEO emergency look like?<\/h2>\n\n\n\n<p>Some examples of SEO emergencies that could have been avoided by ongoing SEO work include:<\/p>\n\n\n\n<p>\u25b7 Unexpected algorithm updates that affect your website&#8217;s ranking.<br>\u25b7 Loss of backlinks or an increase in broken links, resulting in a decrease in ranking.<br>\u25b7 Technical errors, such as slow page load speed, that impact user experience.<br>\u25b7 Security issues like malware or hacking can negatively affect your website&#8217;s reputation and ranking.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>SEO is a continuous process that requires attention, dedication, and ongoing work to ensure that your website remains competitive and visible on search engines. And sadly, waiting for an SEO emergency to occur before paying attention to SEO work can be costly, time-consuming, and damaging to your reputation. <\/p>\n\n\n\n<p>By investing consistently in SEO work, you can mitigate these risks and maintain a robust SEO strategy that keeps your website ranking highly in search engines, generating traffic, leads, and revenue. Don&#8217;t wait for an SEO emergency to address your website&#8217;s SEO needs; start investing in it now.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-group wp-block-about\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-large wp-block-about__image\"><img loading=\"lazy\" width=\"764\" height=\"800\" src=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2023\/09\/seo-audit.jpeg\" alt=\"\" class=\"wp-image-3884\" srcset=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2023\/09\/seo-audit.jpeg 764w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2023\/09\/seo-audit-287x300.jpeg 287w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h4 class=\"wp-block-about__heading\">Get started with SEO before it&#8217;s an emergency. <\/h4>\n\n\n\n<p>With an SEO audit, we\u2019ll be able to get a better sense of your website foundation \u2014&nbsp;and whether it&#8217;s strong enough to build SEO tactics. <\/p>\n\n\n\n<p>From problem areas to opportunities, and ending with a priority list, this audit will be one of the best gifts you can give your business.<\/p>\n\n\n\n<p><strong>With this special link, you&#8217;ll save over 50% on our SEO audit!<\/strong><\/p>\n\n\n\n<p><strong>Regular Price: <\/strong><s>$500<\/s><br><strong>Your Price: <\/strong>$249<\/p>\n\n\n\n<div class=\"wp-block-buttons wp-block-about__buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/nickiong.ck.page\/products\/seo-audit?promo=7F7A43E0I9&amp;step=checkout\">SEO Audit my Website!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img src=\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&#038;d=mm&#038;r=g\" class=\"wp-block-author-meta__image\">\n  <\/div>\n  <span class=\"wp-block-author-meta__byline\">By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\"><div class=\"wp-block-social-share alignright\">\n  <span>Share:<\/span>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--facebook\" data-sharer=\"facebook\" data-hashtag=\"hashtag\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Post to Facebook\">\n    <svg class=\"facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.426\" height=\"22.426\" viewBox=\"0 0 22.426 22.426\"><defs><clipPath id=\"a\"><path d=\"M0,9.731H22.427V-12.695H0Z\" transform=\"translate(-0.001 12.695)\"><\/path><\/clipPath><\/defs><g transform=\"translate(1)\"><g transform=\"translate(-1 0)\" clip-path=\"url(#a)\"><g transform=\"translate(-0.001 -0.002)\"><path d=\"M9.731,4.866A11.213,11.213,0,0,0-1.482-6.348,11.213,11.213,0,0,0-12.7,4.866,11.215,11.215,0,0,0-3.235,15.943V8.107H-6.082V4.866h2.848V2.394C-3.235-.416-1.56-1.967,1-1.967a17.26,17.26,0,0,1,2.51.219V1.011H2.1A1.62,1.62,0,0,0,.27,2.762v2.1H3.379l-.5,3.242H.27v7.836A11.215,11.215,0,0,0,9.731,4.866\" transform=\"translate(12.696 6.348)\"><\/path><\/g><\/g><\/g><\/svg>\n  <\/a>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--twitter\" data-sharer=\"twitter\" data-title=\"Why You Shouldn&#8217;t Wait for an Emergency to do SEO\" data-via=\"\" data-hashtags=\"\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Post to Twitter\">\n    <svg class=\"twitter\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.823\" height=\"18.599\" viewBox=\"0 0 20.823 18.599\"><path d=\"M.017,16.542A8.149,8.149,0,0,0,6.264,14.6,4.385,4.385,0,0,1,2.3,11.354a4.616,4.616,0,0,0,1.853-.106A4.668,4.668,0,0,1,.779,6.62a4.463,4.463,0,0,0,1.87.523A5.1,5.1,0,0,1,1.361.872,11.97,11.97,0,0,0,10.224,5.8c-.027-.3-.064-.571-.077-.841A4.729,4.729,0,0,1,11.5,1.293,3.948,3.948,0,0,1,15.314.137a3.855,3.855,0,0,1,2.114,1.248.261.261,0,0,0,.294.091,8.327,8.327,0,0,0,2.395-1c.037-.022.077-.04.154-.077a4.664,4.664,0,0,1-1.779,2.506c0,.015.01.033.013.048.258-.051.515-.1.766-.157s.518-.143.773-.23.5-.194.779-.263c-.191.267-.375.541-.575.8a9.21,9.21,0,0,1-1.428,1.478.392.392,0,0,0-.1.263,14.265,14.265,0,0,1-.3,3.355,14.637,14.637,0,0,1-2.294,5.349,11.948,11.948,0,0,1-3.833,3.575,11.008,11.008,0,0,1-3.86,1.357,11.86,11.86,0,0,1-3.615.022,10.933,10.933,0,0,1-3.7-1.251C.746,17.047.375,16.813,0,16.59.007,16.575.01,16.56.017,16.542Z\" transform=\"translate(0 -0.035)\" fill=\"#1a1818\"><\/path><\/svg>\n  <\/a>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--pinterest\" data-sharer=\"pinterest\" data-description=\"\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Post to Pinterest\">\n    <svg class=\"pinterest\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.436\" height=\"20.453\" viewBox=\"0 0 20.436 20.453\"><circle cx=\"10.218\" cy=\"10.218\" r=\"10.218\" fill=\"#fff\"><\/circle><path d=\"M10.218,0A10.221,10.221,0,0,0,6.492,19.738,9.837,9.837,0,0,1,6.526,16.8c.185-.8,1.194-5.08,1.194-5.08a3.722,3.722,0,0,1-.3-1.514c0-1.421.824-2.481,1.85-2.481a1.284,1.284,0,0,1,1.3,1.438,20.2,20.2,0,0,1-.849,3.406,1.486,1.486,0,0,0,1.514,1.85c1.817,0,3.213-1.917,3.213-4.676a4.032,4.032,0,0,0-4.272-4.154A4.422,4.422,0,0,0,5.55,10.024a3.989,3.989,0,0,0,.757,2.33.3.3,0,0,1,.067.294c-.076.32-.252,1.018-.286,1.161-.042.185-.151.227-.345.135-1.278-.6-2.077-2.456-2.077-3.961C3.667,6.761,6,3.8,10.42,3.8a6,6,0,0,1,6.3,5.9c0,3.524-2.22,6.358-5.3,6.358a2.715,2.715,0,0,1-2.338-1.177l-.639,2.43A11.132,11.132,0,0,1,7.174,20,10.227,10.227,0,1,0,10.218,0Z\" fill=\"#1a1818\"><\/path><\/svg>\n  <\/a>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--email\" data-sharer=\"email\" data-title=\"Why You Shouldn&#8217;t Wait for an Emergency to do SEO\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Send via Email\">\n    <svg class=\"email\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.532\" height=\"15.772\" viewBox=\"0 0 22.532 15.772\"><path d=\"M226.532,522.563a.565.565,0,0,0-.563-.563H204.563a.565.565,0,0,0-.563.563v1.557l11.266,5.633,11.266-5.633Z\" transform=\"translate(-204 -522)\" fill=\"#343232\"><\/path><path d=\"M226.532,530.236l-11.266,5.633L204,530.236v10.57a.565.565,0,0,0,.563.563h21.405a.565.565,0,0,0,.563-.563Z\" transform=\"translate(-204 -525.597)\" fill=\"#1a1818\"><\/path><\/svg>\n  <\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group wp-block-card wp-block-card--simple\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"has-text-align-center wp-block-card__heading\">ready for more?<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-card__text\">We&#8217;ve got you covered\u2026and we&#8217;ll keep it simple. <br>Every week, we&#8217;ll pop in your inbox with awesome SEO and blogging tips made easy.<\/p>\n<\/div><\/div>\n\n\n\n<script async=\"\" data-uid=\"ce152ef9a4\" src=\"https:\/\/nickiong.ck.page\/ce152ef9a4\/index.js\"><\/script>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization is a fundamental part of digital marketing that can significantly improve the visibility and ranking of your website on search engines like Google. And you probably already know that. And yet&#8230;many businesses only tend to focus on&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3881,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Shouldn&#039;t Wait for an Emergency to do SEO - simple sprout studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Shouldn&#039;t Wait for an Emergency to do SEO - simple sprout studio\" \/>\n<meta property=\"og:description\" content=\"Search Engine Optimization is a fundamental part of digital marketing that can significantly improve the visibility and ranking of your website on search engines like Google. And you probably already know that. And yet&#8230;many businesses only tend to focus on...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"simple sprout studio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplesproutstudio\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/nickiongcom\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-30T16:28:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-30T16:28:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2023\/09\/emergency.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nicki_ong\" \/>\n<meta name=\"twitter:site\" content=\"@simplesprout_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"4 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#organization\",\"name\":\"simple sprout studio\",\"url\":\"https:\/\/nickiong.com\/simplesprout\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/simplesproutstudio\",\"https:\/\/www.instagram.com\/simplesproutstudio\/\",\"https:\/\/www.linkedin.com\/company\/simplesproutstudio\/\",\"https:\/\/www.youtube.com\/channel\/UCBuYzre3hXI0n9LVOuHRyVA\",\"https:\/\/twitter.com\/simplesprout_\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/logo-simple-sprout-sm.svg\",\"width\":127,\"height\":70,\"caption\":\"simple sprout studio\"},\"image\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#website\",\"url\":\"https:\/\/nickiong.com\/simplesprout\/\",\"name\":\"simple sprout studio\",\"description\":\"SEO + copy don&#039;t need to be hard. We make it simple.\",\"publisher\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/nickiong.com\/simplesprout\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2023\/09\/emergency.jpg\",\"width\":1350,\"height\":900},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/#webpage\",\"url\":\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/\",\"name\":\"Why You Shouldn't Wait for an Emergency to do SEO - simple sprout studio\",\"isPartOf\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/#primaryimage\"},\"datePublished\":\"2023-09-30T16:28:20+00:00\",\"dateModified\":\"2023-09-30T16:28:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/\",\"url\":\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/\",\"name\":\"Why You Shouldn&#8217;t Wait for an Emergency to do SEO\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/#webpage\"},\"author\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#\/schema\/person\/4a76bb8c831c145fce98d93c7de96dce\"},\"headline\":\"Why You Shouldn&#8217;t Wait for an Emergency to do SEO\",\"datePublished\":\"2023-09-30T16:28:20+00:00\",\"dateModified\":\"2023-09-30T16:28:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#organization\"},\"image\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/#primaryimage\"},\"articleSection\":\"Search engine optimization\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nickiong.com\/simplesprout\/2023\/09\/30\/why-you-shouldnt-wait-for-an-emergency-to-do-seo\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#\/schema\/person\/4a76bb8c831c145fce98d93c7de96dce\",\"name\":\"Nicki Ong\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&d=mm&r=g\",\"caption\":\"Nicki Ong\"},\"description\":\"Founder\/marketing therapist at simple sprout studio, SEO + blog copywriter, mama, wife, fitness\/nutrition enthusiast, forever optimist\",\"sameAs\":[\"http:\/\/nickiong.com\/\",\"https:\/\/www.facebook.com\/nickiongcom\",\"https:\/\/www.instagram.com\/nickiongcom\/\",\"https:\/\/www.linkedin.com\/in\/nickiong\/\",\"https:\/\/www.pinterest.com\/nickiongcom\",\"https:\/\/twitter.com\/nicki_ong\",\"https:\/\/www.youtube.com\/channel\/UCl0ZF7s_Mr0VjF51m-Pqhow\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/posts\/3880"}],"collection":[{"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/comments?post=3880"}],"version-history":[{"count":2,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/posts\/3880\/revisions"}],"predecessor-version":[{"id":3932,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/posts\/3880\/revisions\/3932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/media\/3881"}],"wp:attachment":[{"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/media?parent=3880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/categories?post=3880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/tags?post=3880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}