{"id":425,"date":"2014-03-21T21:15:00","date_gmt":"2014-03-21T21:15:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=119"},"modified":"2021-04-13T04:01:27","modified_gmt":"2021-04-13T04:01:27","slug":"video-search-engine-optimization-a-lesson-from-wistia","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2014\/03\/21\/video-search-engine-optimization-a-lesson-from-wistia\/","title":{"rendered":"Video Search Engine Optimization: A Lesson from Wistia"},"content":{"rendered":"\n<p>More and more, video is becoming an integral part of your web marketing campaign. Unfortunately, your video can\u2019t only be a quick, point-and shoot, throw-up-online video; but you also don\u2019t need to purchase a professional camera and camera crew, either.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/nickiong.com\/app\/uploads\/2021\/01\/video-search-engine-optimization-1024x683.jpg\" alt=\"\" class=\"wp-image-122\"\/><\/figure><\/div>\n\n\n\n<h2>Start with a great video<\/h2>\n\n\n\n<p>Here are some easy tips so that anyone can get started with video:<\/p>\n\n\n\n<p><strong>Have a decent camera.<\/strong>\u00a0I\u2019ve seen beautiful videos shot from smart phones. Point being: the camera just needs to be\u00a0<em>decent<\/em>. Simple test: make sure that your video isn\u2019t grainy.<\/p>\n\n\n\n<p><strong>Don\u2019t shake it.<\/strong>\u00a0A shaky video is a surefire way to look like an amateur. So it\u2019s an easy fix: invest in a tripod so that you don\u2019t have to rely on a steady hand.<\/p>\n\n\n\n<p><strong>Watch your lighting.<\/strong>\u00a0Good lighting is another easy fix. Shoot with natural lighting (a cloudy day is best to avoid shadows) or with strong indoor lighting.<\/p>\n\n\n\n<p><strong>Use decent editing software.\u00a0<\/strong>Again, the keyword is\u00a0<em>decent<\/em>. You don\u2019t need super high tech editing software in order to create a great video. There are plenty of great, inexpensive (and even free!) video editors out there.<\/p>\n\n\n\n<script async=\"\" data-uid=\"9a4e83d7d9\" src=\"https:\/\/nickiong.ck.page\/9a4e83d7d9\/index.js\"><\/script>\n<br>\n\n\n\n<h2>Get the most out of your video with marketing<\/h2>\n\n\n\n<p>Now it\u2019s time to get out there and market your video. For that, we\u2019re going to share this great \u2013 you guessed it \u2013 video that the folks over at&nbsp;Wistia&nbsp;created.<\/p>\n\n\n\n<div style=\"text-align: center\"><iframe allowtransparency=\"true\" title=\"Wistia video player\" allowfullscreen=\"\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/s68ed0wp0e\" width=\"750\" height=\"420\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img src=\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&#038;d=mm&#038;r=g\" class=\"wp-block-author-meta__image\">\n  <\/div>\n  <span class=\"wp-block-author-meta__byline\">By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n<div 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Unfortunately, your video can\u2019t only be a quick, point-and shoot, throw-up-online video; but you also don\u2019t need to purchase a professional camera and camera crew, either&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":1187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Search Engine Optimization: A Lesson from Wistia - simple sprout studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nickiong.com\/simplesprout\/2014\/03\/21\/video-search-engine-optimization-a-lesson-from-wistia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Search Engine Optimization: A Lesson from Wistia - simple sprout studio\" \/>\n<meta property=\"og:description\" content=\"More and more, video is becoming an integral part of your web marketing campaign. 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