{"id":429,"date":"2014-10-07T05:10:00","date_gmt":"2014-10-07T05:10:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=185"},"modified":"2021-04-13T19:05:11","modified_gmt":"2021-04-13T19:05:11","slug":"how-to-engage-your-customers-the-right-way-through-social-media","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2014\/10\/07\/how-to-engage-your-customers-the-right-way-through-social-media\/","title":{"rendered":"How to Engage Your Customers (the RIGHT Way) Through Social Media"},"content":{"rendered":"\n

It\u2019s ironic that I started writing this post before<\/em> this situation made its debut<\/a>, making it that much more obvious that engaging customers the right<\/em> way via social media is a lesson not every company has learned.<\/p>\n\n\n\n

\"social<\/figure>\n\n\n\n

Make them feel special<\/h2>\n\n\n\n

No matter how small or large your company is, it makes your audience feel good to be called out and made to feel special. Just think about your own experiences dealing with companies or major social accounts.<\/p>\n\n\n\n

Case in point, I\u2019m a regular viewer of the \u201cLIVE! with Kelly & Michael\u201d show.<\/p>\n\n\n\n

One day, I tweeted to Kelly<\/a> that I loved her necklace. I honestly didn\u2019t think anything would come of it. I mean, why would it? Their account has thousands of followers, so why would they ever notice my little compliment?<\/p>\n\n\n\n

While I didn\u2019t get a response, I still got far more than I expected: a \u201cfavorite\u201d from the @KellyandMichael<\/a> crew. It was a small gesture, but I was ecstatic!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What\u2019s the takeaway?<\/strong><\/p>\n\n\n\n

Even the 1 second it takes to favorite a tweet can make all the difference. As a regular viewer, I didn\u2019t need <\/em>the producers (who probably maintain the account) to favorite my tweet. However, the fact that they did makes me feel special as a fan\u2026and that much more dedicated as a viewer.<\/p>\n\n\n\n

Not only should you treat your audience like gold, but you should call them out on a regular basis. Share a post a customer sent to you and give them credit or give props to your best client or customer.<\/p>\n\n\n\n