{"id":434,"date":"2014-10-27T20:03:00","date_gmt":"2014-10-27T20:03:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=213"},"modified":"2021-04-13T18:15:02","modified_gmt":"2021-04-13T18:15:02","slug":"how-to-rank-better-internationally-best-practices-for-good-international-seo","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2014\/10\/27\/how-to-rank-better-internationally-best-practices-for-good-international-seo\/","title":{"rendered":"How to Rank Better Internationally: Best Practices for Good International SEO"},"content":{"rendered":"\n

Sometimes we focus too much on US traffic, as many of us are national and not international. <\/p>\n\n\n\n

For those companies who do business internationally, however, it\u2019s important to remember that the world is flat and the Internet is no exception.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Target the right search engines<\/h2>\n\n\n\n

Not every country is as in love with Google as we are here in the states. If you\u2019re targeting a certain audience, make sure you focus on what they use.<\/p>\n\n\n\n

Below are the most popular search engines by country in 2012.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Target the right keywords<\/h2>\n\n\n\n

Just as you would target locations in the US, think about your prime areas for business around the globe.<\/p>\n\n\n\n

Should you think about an ad campaign targeting localized areas with specific location-based landing pages? Should you use Google AdWords? Facebook? Yahoo?<\/p>\n\n\n\n

Think about local slang, different terms for your products or services, and why an international prospect would become a customer.<\/p>\n\n\n\n

Think about language barriers<\/h2>\n\n\n\n

Does your website translate? Since many browsers offer translation tools, there is not necessarily a need to have your website or pages rewritten in that language. However, it may be beneficial to spend the money to have a translator check to make sure your content makes sense.<\/p>\n\n\n\n