{"id":436,"date":"2013-10-24T04:07:00","date_gmt":"2013-10-24T04:07:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=268"},"modified":"2021-04-13T13:13:39","modified_gmt":"2021-04-13T13:13:39","slug":"4-web-marketing-tips-tricks-from-the-rich-brooks-creating-digital-nectar-aoc2013","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2013\/10\/24\/4-web-marketing-tips-tricks-from-the-rich-brooks-creating-digital-nectar-aoc2013\/","title":{"rendered":"4 Web Marketing Tips & Tricks from (The) Rich Brooks: Creating Digital Nectar #aoc2013"},"content":{"rendered":"\n

The Agents of Change Digital Marketing Conference<\/a> is an annual event put on by brilliant entrepreneur, marketer, zombie killer, and my old boss, Rich Brooks<\/a> in Portland, Maine. You can follow the conversation by searching #aoc2013 on Twitter<\/a> or Facebook<\/a>.<\/em><\/p>\n\n\n\n

Not only did he organize the conference, but Rich Brooks<\/a> spoke at AOC and offered some amazing advice \u2013 per usual \u2013 on \u201cdigital nectar.\u201d President of flyte new media<\/a>, you\u2019ll find some great information at the flyte blog<\/a> and the flyte email newsletter<\/a>; both of which Rich puts out regularly. He also blogs for Fast Company<\/a> and Social Media Examiner<\/a>.<\/p>\n\n\n\n

Rich offered a ton<\/em> of great tips during his presentation, but here are a few that we thought were especially great takeaways!<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Tip #1: Dissuade as often as you persuade<\/h2>\n\n\n\n

For nearly every business out there, you don\u2019t want just any <\/em>customer; you want the right<\/em> customer. That means that through your SEO and marketing, you need to dissuade<\/em> as many people as you persuade<\/em> to click your links, contact you, and subscribe.<\/p>\n\n\n\n

It doesn\u2019t mean that you\u2019re losing out on customers; it simply means that you are creating a more qualified customer<\/em>.<\/p>\n\n\n\n

The catch? <\/strong>You have to do the work to define that ideal customer for your business. What type of customer isn\u2019t going to cost you a lot with administrative tasks? Which customer doesn\u2019t need a lot of hand holding? What does your ideal customer like to do in their personal life and where do they spend their time when they\u2019re online? These answers will lead you to defining your ideal customer, so that you can dissuade those who do not fit this description.<\/p>\n\n\n\n

Tip #2: Get these 3 things right<\/h2>\n\n\n\n
  1. Create amazing, valuable content:<\/strong>\u00a0Whatever type of marketing you want to call it \u2013 inbound, content, education, blog, or article marketing \u2013 create\u00a0valuable\u00a0<\/em>content. Give your audience the type of content they\u00a0want\u00a0<\/em>and that will interest them.<\/li>
  2. Find the right channels:\u00a0<\/strong>Where does your audience spend their time online? Start by finding out where they spend their time and only be there. Don\u2019t waste your time on the channels where your customers don\u2019t hang out.<\/li>
  3. Improve your conversions:\u00a0<\/strong>Doing the first two right but still not converting? Well that\u2019s no good. Take the steps to discover where your customers aren\u2019t converting and test to see what is working and what isn\u2019t.<\/li><\/ol>\n\n\n\n