{"id":437,"date":"2013-11-04T04:16:00","date_gmt":"2013-11-04T04:16:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=271"},"modified":"2021-04-13T13:09:58","modified_gmt":"2021-04-13T13:09:58","slug":"hubspot-marketing-grader-from-laura-fitton-aoc2013","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2013\/11\/04\/hubspot-marketing-grader-from-laura-fitton-aoc2013\/","title":{"rendered":"HubSpot Marketing Grader from Laura Fitton #aoc2013"},"content":{"rendered":"\n<p><em><a href=\"http:\/\/www.agentsofchangecon.com\/\">The Agents of Change Digital Marketing Conference<\/a>&nbsp;is an annual event put on by brilliant entrepreneur, marketer, zombie killer, and my old boss,&nbsp;<a href=\"https:\/\/twitter.com\/therichbrooks\">Rich Brooks<\/a>&nbsp;in Portland, Maine. You can follow the conversation by searching #aoc2013 on&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23aoc2013&amp;src=hash\">Twitter<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.facebook.com\/hashtag\/aoc2013\">Facebook<\/a>.<\/em><\/p>\n\n\n\n<p>Laura Fitton, one of HubSpot\u2019s finest, spoke at the conference a few weeks ago. While she spoke about Twitter during the conference and mentioned a ton of great points that you can find out by clicking through the presentation below. Laura\u2019s also great, brilliant, and flipping hilarious\u2026so be sure to&nbsp;<a href=\"https:\/\/twitter.com\/pistachio\">follow her on Twitter<\/a>.<\/p>\n\n\n\n<p>While Laura primarily spoke about Twitter at #aoc2013, I want to talk about&nbsp;<strong><a href=\"http:\/\/marketing.grader.com\/\">HubSpot\u2019s Marketing Grader<\/a>.&nbsp;<\/strong>It\u2019s a great tool for anyone doing any time of online marketing. Let\u2019s get right to it with the major points, shall we?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/nickiong.com\/app\/uploads\/2021\/02\/website-grading-1024x683.jpg\" alt=\"\" class=\"wp-image-272\"\/><\/figure><\/div>\n\n\n\n<h2>General Score<\/h2>\n\n\n\n<p>When you first run the report, you\u2019ll receive an overall score. Laura mentioned scores of 70+ are totally normal, so we\u2019re happy to have gotten a score of 80!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/nickiong.com\/app\/uploads\/2021\/02\/hubspot-marketer-general.png\" alt=\"\" class=\"wp-image-273\"\/><\/figure><\/div>\n\n\n\n<h2>Blog Score<\/h2>\n\n\n\n<p>For your blog, you\u2019ll be scored on complete 6 tasks, including:<\/p>\n\n\n\n<ol><li>Set up a blog<\/li><li>Set up an RSS feed<\/li><li>Link your blog from your homepage<\/li><li>Add social sharing buttons to your blog<\/li><li>Add social subscription options to your blog<\/li><li>Add an email subscription option to your blog<\/li><\/ol>\n\n\n\n<p>If you have all? Great! If you have a few more to work on? Do so!!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/nickiong.com\/app\/uploads\/2021\/02\/hubspot-marketer-blog.png\" alt=\"\" class=\"wp-image-274\"\/><\/figure><\/div>\n\n\n\n<script async=\"\" data-uid=\"9a4e83d7d9\" src=\"https:\/\/nickiong.ck.page\/9a4e83d7d9\/index.js\"><\/script>\n<br>\n\n\n\n<h2>Social Media Score<\/h2>\n\n\n\n<p>Next up: social media. Here, HubSpot will grade you on the following factors (even providing you with a handy, dandy checklist!):<\/p>\n\n\n\n<ul><li>Twitter account set up<\/li><li>Facebook account set up<\/li><li>Links to social media accounts from your homepage<\/li><li>Twitter account break down<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/nickiong.com\/app\/uploads\/2021\/02\/hubspot-social.png\" alt=\"\" class=\"wp-image-276\"\/><\/figure><\/div>\n\n\n\n<h2>SEO Score<\/h2>\n\n\n\n<p>When it comes to SEO, HubSpot looks at 3 major points:<\/p>\n\n\n\n<ul><li>Image alt tags (for some sites, this will be more important than others)<\/li><li>Use company name in title tags<\/li><li>Unique page descriptions<\/li><\/ul>\n\n\n\n<p>Lastly, they\u2019ll provide a very incoming links to your website.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/nickiong.com\/app\/uploads\/2021\/02\/hubspot-seo.png\" alt=\"\" class=\"wp-image-277\"\/><\/figure><\/div>\n\n\n\n<h2>Lead Generation Score<\/h2>\n\n\n\n<p>Your blog, social, and SEO are all important, sure. But how about conversions? Lead generation is the next key item that the HubSpot Marketing Grader hones in on. These factors include:<\/p>\n\n\n\n<ul><li>Landing pages with lead generation forms<\/li><li>Marketing automation<\/li><li>Analytics installation<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/nickiong.com\/app\/uploads\/2021\/02\/hubspot-lead-gen.png\" alt=\"\" class=\"wp-image-278\"\/><\/figure><\/div>\n\n\n\n<h2>Mobile Score<\/h2>\n\n\n\n<p>Last, but certainly not least, mobile. Only two items on your checklist here:<\/p>\n\n\n\n<ul><li>Use @media queries or a mobile stylesheet<\/li><li>Add a meta viewport tag<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/nickiong.com\/app\/uploads\/2021\/02\/hubspot-mobile.png\" alt=\"\" class=\"wp-image-279\"\/><\/figure><\/div>\n\n\n\n<h4>HubSpot Marketing Grader: Worth it?<\/h4>\n\n\n\n<p>While I wouldn\u2019t rest all of your marketing efforts on this test, it is one of those great, quick ways to see how your efforts are paying off.&nbsp;<a href=\"http:\/\/marketing.grader.com\/\">Why not try it out?!<\/a><\/p>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img 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class=\"wp-block-cta__heading\">Want to get more amazing digital marketing tips?<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons wp-block-cta__buttons alignright\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/nickiong.com\/simplesprout\/category\/digital-marketing\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Agents of Change Digital Marketing Conference&nbsp;is an annual event put on by brilliant entrepreneur, marketer, zombie killer, and my old boss,&nbsp;Rich Brooks&nbsp;in Portland, Maine. You can follow the conversation by searching #aoc2013 on&nbsp;Twitter&nbsp;or&nbsp;Facebook. Laura Fitton, one of HubSpot\u2019s finest,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HubSpot Marketing Grader from Laura Fitton #aoc2013 - simple sprout studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nickiong.com\/simplesprout\/2013\/11\/04\/hubspot-marketing-grader-from-laura-fitton-aoc2013\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HubSpot Marketing Grader from Laura Fitton #aoc2013 - simple sprout studio\" \/>\n<meta property=\"og:description\" content=\"The Agents of Change Digital Marketing Conference&nbsp;is an annual event put on by brilliant entrepreneur, marketer, zombie killer, and my old boss,&nbsp;Rich Brooks&nbsp;in Portland, Maine. 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