{"id":438,"date":"2013-11-15T02:29:00","date_gmt":"2013-11-15T02:29:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=287"},"modified":"2022-04-30T16:59:07","modified_gmt":"2022-04-30T16:59:07","slug":"youtube-video-optimization-tips-and-tricks-from-james-wedmore-aoc2013","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2013\/11\/15\/youtube-video-optimization-tips-and-tricks-from-james-wedmore-aoc2013\/","title":{"rendered":"YouTube & Video Optimization Tips and Tricks from James Wedmore #aoc2013"},"content":{"rendered":"\n

The Agents of Change Digital Marketing Conference<\/a> is an annual event put on by brilliant entrepreneur, marketer, zombie killer, and my old boss, Rich Brooks<\/a> in Portland, Maine. You can follow the conversation by searching #aoc2013 on Twitter<\/a> or Facebook<\/a>.<\/em><\/p>\n\n\n\n

It\u2019s been quite some time since the Agents of Change Digital Marketing Conference, but I\u2019m still reeling from all the great information from it. <\/p>\n\n\n\n

Among some of the best advice was from James Wedmore, an expert on video marketing, branding, and coaching. James talked about a ton of great information \u2013 all of which I couldn\u2019t type fast enough \u2013 but I\u2019m going to focus on some of the main points that really stuck with me.<\/p>\n\n\n\n

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For even more of James\u2019s brilliance, make sure you follow him on Twitter<\/a>, Facebook<\/a>, and check out his website<\/a>. Better yet, check out his YouTube channel<\/a> for video inspiration!<\/p>\n\n\n\n

Some technical background<\/h2>\n\n\n\n

Before you even get started, there are two major keys to getting the most bang from your video and they\u2019ll both help you in the search engines.<\/p>\n\n\n\n

Keyword Research<\/h2>\n\n\n\n

Don\u2019t even pick up the camera until you start with keyword research<\/strong>. You can do some higher level research by using slick SEO keyword tools, but you can also take 30 seconds and do some searches on Google or YouTube.<\/p>\n\n\n\n

For example, if you\u2019re going to create a video about how to tie a scarf, do the search first<\/a>. It may cause you to change your original title (and therefore keywords) from a simple \u201cHow to Tie a Scarf\u201d to \u201c10 Unique Ways to Wear Your Scarf\u201d or \u201cWear a Cool Scarf in 30 seconds or Less!\u201d<\/p>\n\n\n\n

Get indexed better<\/h3>\n\n\n\n

While we\u2019re talking about SEO, James mentions that it\u2019s also important to include a video transcript in the description of your video. Sure, Google will use clues from your title, description, tags, etc., but why not\u00a0really<\/em>\u00a0help them by including the transcript as well?!<\/p>\n\n\n\n

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Get clear on reaching your target audience online<\/h5>\n\n\n\n

Are you a rockstar entrepreneur, but totally lost when it comes to marketing your business? Learn 10 simple tips for marketing your business online (for FREE!).<\/p>\n\n\n\n

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Help me reach my audience<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

Let\u2019s get creative<\/h2>\n\n\n\n

Now that the technical side is out of the way, it\u2019s time to talk creative.<\/p>\n\n\n\n

\u201cHook \u2019em fast\u201d<\/h3>\n\n\n\n

You only have a matter of seconds to hook your viewers before they lose interest. Just think of any YouTube video you\u2019ve watched\u2026how long did it take you to decide whether you were going to watch the entire thing or move on?<\/p>\n\n\n\n

James is especially great at this hook. More often than not, he\u2019ll use the first 10 seconds to tell viewers exactly <\/em>what they\u2019ll see in his videos.<\/p>\n\n\n\n