{"id":452,"date":"2015-07-30T02:58:00","date_gmt":"2015-07-30T02:58:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=296"},"modified":"2021-04-13T03:48:16","modified_gmt":"2021-04-13T03:48:16","slug":"how-to-motivate-your-customers-online","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2015\/07\/30\/how-to-motivate-your-customers-online\/","title":{"rendered":"How to Motivate Your Customers Online"},"content":{"rendered":"\n

No matter what business you\u2019re in, one thing is important (and always right): your customer<\/strong>. <\/p>\n\n\n\n

Customers are the reason we are in business and it\u2019s important to keep them happy, engaged, and motivated.<\/p>\n\n\n\n

While new customers are great, they are also much more costly than getting business from existing customers. Between the marketing and sales time acquiring new customers, you\u2019ll probably find spending the time on your existing customers is the key. <\/p>\n\n\n\n

So how do you spend your time with them online? How do you keep them motivated?<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Find out who they are<\/h2>\n\n\n\n

It may seem counterintuitive to start here, but do you know who your customer is? Your ideal<\/em> customer?<\/p>\n\n\n\n

What do they look like, demographically? Where do they spend their time finding businesses like yours online? What interests them? What do they want to know about?<\/p>\n\n\n\n

Find out what they like<\/h2>\n\n\n\n

Again, find out what interests your audience.<\/p>\n\n\n\n

If you run a local hardware store and you have a blog and a Facebook page, sharing your specials on lumber may be great. But what about a blogpost on a great DIY project that you can do over the weekend? (And, oh by the way, you have all of the necessary tools and materials to complete said project.)<\/p>\n\n\n\n