{"id":4565,"date":"2025-06-04T00:16:00","date_gmt":"2025-06-04T00:16:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=4565"},"modified":"2025-06-15T00:37:23","modified_gmt":"2025-06-15T00:37:23","slug":"how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/","title":{"rendered":"How Social Selling is Replacing the Cold Sales Playbook [Podcast Ep. 10]"},"content":{"rendered":"\n<p>The era of endless cold calls and impersonal email blasts is over. Today, the most successful sales strategies are built on relationships, not just transactions. At the forefront of this transformation is&nbsp;social selling, a modern approach that replaces outdated sales tactics with genuine connections.<\/p>\n\n\n\n<p>We recently spoke with&nbsp;Allie Fisher, Head of Client Services and Strategy at <a href=\"https:\/\/www.modgirlmarketing.com\/\">ModGirl Marketing<\/a> and <a href=\"https:\/\/www.luminetics.io\/\">Luminetics<\/a>, on the&nbsp;<em><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/simply-smart-business-podcast\/id1807819161\">Simply Smart Business podcast<\/a><\/em>. With nearly two decades of digital marketing expertise, Allie offered powerful insights into why social selling is taking the lead and how businesses can master this game-changing strategy.<\/p>\n\n\n\n<p>Here&#8217;s how social selling is reshaping the sales landscape and how you can adapt to it successfully.<\/p>\n\n\n\n<p><strong><em>Watch the podcast video here:<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Master Social Selling, AI &amp; Storytelling with Allie Fisher | Simply Smart Business Podcast E10\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/il6eV3-Qqng?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong><em>Listen to the podcast here:<\/em><\/strong><\/p>\n\n\n\n<div id=\"buzzsprout-small-player-tags-allie-fisher\"><\/div><script type=\"text\/javascript\" charset=\"utf-8\" src=\"https:\/\/www.buzzsprout.com\/2468826.js?artist=&amp;container_id=buzzsprout-small-player-tags-allie-fisher&amp;player=small&amp;tags=allie+fisher\"><\/script>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2>What is Social Selling?<\/h2>\n\n\n\n<p>Social selling is the art of building relationships and trust through social media platforms like LinkedIn, Instagram, and Facebook. Unlike the cold sales playbook where the primary goal is to pitch, social selling prioritizes&nbsp;value and rapport.<\/p>\n\n\n\n<p>\u201cSocial selling is exactly how it sounds,\u201d Allie explained during the podcast. \u201cIt\u2019s about being social. It\u2019s about building genuine connections before you even think about pitching your product or service.\u201d<\/p>\n\n\n\n<p>Gone are the days when sending a generic email was enough. Today\u2019s consumers are smarter, more discerning, and bombarded with offers daily. Social selling stands out because it puts the human element back into sales.<\/p>\n\n\n\n<h2>Why the Cold Sales Playbook Is Being Left Behind<\/h2>\n\n\n\n<h3>1. Buyers Expect Personalization<\/h3>\n\n\n\n<p>The rise of digital platforms means buyers have access to countless options at their fingertips. They now expect&nbsp;personalized, meaningful interactions&nbsp;from brands. The old spray-and-pray approach of mass messaging no longer resonates.<\/p>\n\n\n\n<p>Allie shared a crucial point about why cold sales efforts often fail. \u201cWhen a C-suite executive gets an unpersonalized pitch in their inbox, you\u2019re just noise in their already busy day,\u201d she said. \u201cThe difference with social selling is that it\u2019s built on engagement and understanding your prospect before you reach out.\u201d<\/p>\n\n\n\n<h3>2. Relationships Build Trust (&amp; Conversions)<\/h3>\n\n\n\n<p>People do business with those they trust. Cold sales tactics don\u2019t establish that trust, but social selling can. By consistently engaging with your prospects\u2019 content, starting meaningful conversations, and providing value, you create connections that naturally lead to sales.<\/p>\n\n\n\n<p>Allie likened this to \u201cwining and dining\u201d prospects. \u201cYou\u2019re not just jumping straight to the pitch. Social selling is about showing up consistently, engaging with their posts, and leaving thoughtful comments. These small actions slowly build trust over time.\u201d<\/p>\n\n\n\n<h3>3. The Power of Digital Presence<\/h3>\n\n\n\n<p>Your online presence plays a major role in how others perceive your expertise and credibility. A disorganized LinkedIn profile or sparse social media history can turn prospects away before they even read your message.<\/p>\n\n\n\n<p>\u201cAll too often, sales teams come to us frustrated because they\u2019re not getting responses,\u201d Allie noted. \u201cWhen we check their profiles, they haven\u2019t optimized them! It\u2019s no wonder people won\u2019t respond when they see a generic, incomplete profile.\u201d<\/p>\n\n\n\n<p>A strong online presence makes prospects more likely to engage with you and view you as a trusted authority.<\/p>\n\n\n\n<h2>How to Succeed with Social Selling<\/h2>\n\n\n\n<h3>1. Optimize Your LinkedIn Profile<\/h3>\n\n\n\n<p>LinkedIn is the heart of social selling. Your profile serves as your digital first impression, so make it count. Here are some tips Allie suggests for profile optimization:<\/p>\n\n\n\n<p>\u25b7 Use a professional headshot. Avoid blank images or informal selfies.<\/p>\n\n\n\n<p>\u25b7Tailor your headline to communicate your expertise.<\/p>\n\n\n\n<p>\u25b7Include a compelling \u201cAbout\u201d section that highlights your value and what you bring to your connections.<\/p>\n\n\n\n<p>\u25b7Add work experience and accomplishments to position yourself as a leader in your field.<\/p>\n\n\n\n<p>\u201cThink of your LinkedIn profile as your personal brand landing page,\u201d Allie said. A polished, optimized profile immediately sets you apart.<\/p>\n\n\n\n<h3>2. Engage Authentically with Prospects<\/h3>\n\n\n\n<p>Social selling isn\u2019t just about posting; it\u2019s about&nbsp;engaging. Leave thoughtful comments on your prospects\u2019 posts, share their content, and start conversations based on their interests or pain points.<\/p>\n\n\n\n<p>But one critical mistake Allie warned against: generic comments. \u201cDon\u2019t just say, \u2018Great post!\u2019 That won\u2019t get you noticed in a meaningful way. Instead, take five minutes to really read what they\u2019ve shared and leave a response that sparks dialogue.\u201d<\/p>\n\n\n\n<h3>3. Practice Consistency<\/h3>\n\n\n\n<p>Social selling isn\u2019t an overnight solution. It requires consistency, patience, and regular effort. Aim to:<\/p>\n\n\n\n<p>\u25b7Engage daily with your prospects\u2019 content.<\/p>\n\n\n\n<p>\u25b7Post value-driven updates on your own profile.<\/p>\n\n\n\n<p>\u25b7Send personalized messages, but only after building rapport.<\/p>\n\n\n\n<p>\u201cConsistency is key,\u201d Allie emphasized. \u201cDon\u2019t get discouraged if results don\u2019t come right away. The work you\u2019re doing now to build relationships will pay off in the long run.\u201d<\/p>\n\n\n\n<h3>4. Use Social Cues Online<\/h3>\n\n\n\n<p>One of the most impactful pieces of advice Allie shared is to treat social media like you would an in-person conversation. \u201cYou wouldn\u2019t walk up to someone on the street and immediately pitch them your product,\u201d she explained. \u201cWhy would you do it online?\u201d<\/p>\n\n\n\n<p>Approach social selling with the same respect and thoughtfulness you would use in face-to-face interactions. Build rapport first, foster dialogue, and then find an opportunity to pitch if it\u2019s appropriate.<\/p>\n\n\n\n<h3>5. Don\u2019t Overdepend on Automation<\/h3>\n\n\n\n<p>AI tools for automating outreach may seem tempting, but Allie noted that they can harm your credibility if used improperly. AI-written messages often come across as impersonal and generic.<\/p>\n\n\n\n<p>Instead of relying on bots or generic templates, invest time in understanding who your prospects are and what they need. Tailor your outreach to reflect that understanding.<\/p>\n\n\n\n<h2>Closing the Cold Call Chapter<\/h2>\n\n\n\n<p>Social selling doesn\u2019t just replace the cold sales playbook; it redefines it. By shifting the focus to relationships, personalization, and human connection, social selling aligns with the modern buyer\u2019s expectations.<\/p>\n\n\n\n<p>If you\u2019re ready to step into this new era of sales, start with these steps:<\/p>\n\n\n\n<p>\u25b7 Polish your LinkedIn profile and make it work for you.<\/p>\n\n\n\n<p>\u25b7 Commit to meaningful, consistent engagement on social platforms.<\/p>\n\n\n\n<p>\u25b7 Replace generic pitches with tailored, authentic approaches.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Want to learn more about how social selling can transform your sales strategy? Listen to the full&nbsp;<em>Simply Smart Business podcast episode<\/em>&nbsp;featuring Allie Fisher for actionable advice and real-world examples.<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/simply-smart-business-podcast\/id1807819161\">Don\u2019t forget to subscribe to the podcast for more episodes packed with actionable marketing tips!<\/a><\/p>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img src=\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&#038;d=mm&#038;r=g\" class=\"wp-block-author-meta__image\">\n  <\/div>\n  <span class=\"wp-block-author-meta__byline\">By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\"><div class=\"wp-block-social-share alignright\">\n  <span>Share:<\/span>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--facebook\" data-sharer=\"facebook\" data-hashtag=\"hashtag\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Post to Facebook\">\n    <svg class=\"facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.426\" height=\"22.426\" viewBox=\"0 0 22.426 22.426\"><defs><clipPath id=\"a\"><path d=\"M0,9.731H22.427V-12.695H0Z\" transform=\"translate(-0.001 12.695)\"><\/path><\/clipPath><\/defs><g transform=\"translate(1)\"><g transform=\"translate(-1 0)\" clip-path=\"url(#a)\"><g transform=\"translate(-0.001 -0.002)\"><path d=\"M9.731,4.866A11.213,11.213,0,0,0-1.482-6.348,11.213,11.213,0,0,0-12.7,4.866,11.215,11.215,0,0,0-3.235,15.943V8.107H-6.082V4.866h2.848V2.394C-3.235-.416-1.56-1.967,1-1.967a17.26,17.26,0,0,1,2.51.219V1.011H2.1A1.62,1.62,0,0,0,.27,2.762v2.1H3.379l-.5,3.242H.27v7.836A11.215,11.215,0,0,0,9.731,4.866\" transform=\"translate(12.696 6.348)\"><\/path><\/g><\/g><\/g><\/svg>\n  <\/a>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--twitter\" data-sharer=\"twitter\" data-title=\"How Social Selling is Replacing the Cold Sales Playbook [Podcast Ep. 10]\" data-via=\"\" data-hashtags=\"\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Post to Twitter\">\n    <svg class=\"twitter\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.823\" height=\"18.599\" viewBox=\"0 0 20.823 18.599\"><path d=\"M.017,16.542A8.149,8.149,0,0,0,6.264,14.6,4.385,4.385,0,0,1,2.3,11.354a4.616,4.616,0,0,0,1.853-.106A4.668,4.668,0,0,1,.779,6.62a4.463,4.463,0,0,0,1.87.523A5.1,5.1,0,0,1,1.361.872,11.97,11.97,0,0,0,10.224,5.8c-.027-.3-.064-.571-.077-.841A4.729,4.729,0,0,1,11.5,1.293,3.948,3.948,0,0,1,15.314.137a3.855,3.855,0,0,1,2.114,1.248.261.261,0,0,0,.294.091,8.327,8.327,0,0,0,2.395-1c.037-.022.077-.04.154-.077a4.664,4.664,0,0,1-1.779,2.506c0,.015.01.033.013.048.258-.051.515-.1.766-.157s.518-.143.773-.23.5-.194.779-.263c-.191.267-.375.541-.575.8a9.21,9.21,0,0,1-1.428,1.478.392.392,0,0,0-.1.263,14.265,14.265,0,0,1-.3,3.355,14.637,14.637,0,0,1-2.294,5.349,11.948,11.948,0,0,1-3.833,3.575,11.008,11.008,0,0,1-3.86,1.357,11.86,11.86,0,0,1-3.615.022,10.933,10.933,0,0,1-3.7-1.251C.746,17.047.375,16.813,0,16.59.007,16.575.01,16.56.017,16.542Z\" transform=\"translate(0 -0.035)\" fill=\"#1a1818\"><\/path><\/svg>\n  <\/a>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--pinterest\" data-sharer=\"pinterest\" data-description=\"\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Post to Pinterest\">\n    <svg class=\"pinterest\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.436\" height=\"20.453\" viewBox=\"0 0 20.436 20.453\"><circle cx=\"10.218\" cy=\"10.218\" r=\"10.218\" fill=\"#fff\"><\/circle><path d=\"M10.218,0A10.221,10.221,0,0,0,6.492,19.738,9.837,9.837,0,0,1,6.526,16.8c.185-.8,1.194-5.08,1.194-5.08a3.722,3.722,0,0,1-.3-1.514c0-1.421.824-2.481,1.85-2.481a1.284,1.284,0,0,1,1.3,1.438,20.2,20.2,0,0,1-.849,3.406,1.486,1.486,0,0,0,1.514,1.85c1.817,0,3.213-1.917,3.213-4.676a4.032,4.032,0,0,0-4.272-4.154A4.422,4.422,0,0,0,5.55,10.024a3.989,3.989,0,0,0,.757,2.33.3.3,0,0,1,.067.294c-.076.32-.252,1.018-.286,1.161-.042.185-.151.227-.345.135-1.278-.6-2.077-2.456-2.077-3.961C3.667,6.761,6,3.8,10.42,3.8a6,6,0,0,1,6.3,5.9c0,3.524-2.22,6.358-5.3,6.358a2.715,2.715,0,0,1-2.338-1.177l-.639,2.43A11.132,11.132,0,0,1,7.174,20,10.227,10.227,0,1,0,10.218,0Z\" fill=\"#1a1818\"><\/path><\/svg>\n  <\/a>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--email\" data-sharer=\"email\" data-title=\"How Social Selling is Replacing the Cold Sales Playbook [Podcast Ep. 10]\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Send via Email\">\n    <svg class=\"email\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.532\" height=\"15.772\" viewBox=\"0 0 22.532 15.772\"><path d=\"M226.532,522.563a.565.565,0,0,0-.563-.563H204.563a.565.565,0,0,0-.563.563v1.557l11.266,5.633,11.266-5.633Z\" transform=\"translate(-204 -522)\" fill=\"#343232\"><\/path><path d=\"M226.532,530.236l-11.266,5.633L204,530.236v10.57a.565.565,0,0,0,.563.563h21.405a.565.565,0,0,0,.563-.563Z\" transform=\"translate(-204 -525.597)\" fill=\"#1a1818\"><\/path><\/svg>\n  <\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The era of endless cold calls and impersonal email blasts is over. Today, the most successful sales strategies are built on relationships, not just transactions. At the forefront of this transformation is&nbsp;social selling, a modern approach that replaces outdated sales&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4459,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Social Selling is Replacing the Cold Sales Playbook [Podcast Ep. 10] - simple sprout studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Social Selling is Replacing the Cold Sales Playbook [Podcast Ep. 10] - simple sprout studio\" \/>\n<meta property=\"og:description\" content=\"The era of endless cold calls and impersonal email blasts is over. Today, the most successful sales strategies are built on relationships, not just transactions. At the forefront of this transformation is&nbsp;social selling, a modern approach that replaces outdated sales...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/\" \/>\n<meta property=\"og:site_name\" content=\"simple sprout studio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplesproutstudio\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/nickiongcom\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T00:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-15T00:37:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2025\/04\/podcast-simple-sprout.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nicki_ong\" \/>\n<meta name=\"twitter:site\" content=\"@simplesprout_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"5 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#organization\",\"name\":\"simple sprout studio\",\"url\":\"https:\/\/nickiong.com\/simplesprout\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/simplesproutstudio\",\"https:\/\/www.instagram.com\/simplesproutstudio\/\",\"https:\/\/www.linkedin.com\/company\/simplesproutstudio\/\",\"https:\/\/www.youtube.com\/channel\/UCBuYzre3hXI0n9LVOuHRyVA\",\"https:\/\/twitter.com\/simplesprout_\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/logo-simple-sprout-sm.svg\",\"width\":127,\"height\":70,\"caption\":\"simple sprout studio\"},\"image\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#website\",\"url\":\"https:\/\/nickiong.com\/simplesprout\/\",\"name\":\"simple sprout studio\",\"description\":\"SEO + copy don&#039;t need to be hard. We make it simple.\",\"publisher\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/nickiong.com\/simplesprout\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2025\/04\/podcast-simple-sprout.jpg\",\"width\":1350,\"height\":900},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/#webpage\",\"url\":\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/\",\"name\":\"How Social Selling is Replacing the Cold Sales Playbook [Podcast Ep. 10] - simple sprout studio\",\"isPartOf\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/#primaryimage\"},\"datePublished\":\"2025-06-04T00:16:00+00:00\",\"dateModified\":\"2025-06-15T00:37:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/\",\"url\":\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/\",\"name\":\"How Social Selling is Replacing the Cold Sales Playbook [Podcast Ep. 10]\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/#webpage\"},\"author\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#\/schema\/person\/4a76bb8c831c145fce98d93c7de96dce\"},\"headline\":\"How Social Selling is Replacing the Cold Sales Playbook [Podcast Ep. 10]\",\"datePublished\":\"2025-06-04T00:16:00+00:00\",\"dateModified\":\"2025-06-15T00:37:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#organization\"},\"image\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/#primaryimage\"},\"articleSection\":\"Podcast\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nickiong.com\/simplesprout\/2025\/06\/04\/how-social-selling-is-replacing-the-cold-sales-playbook-podcast-ep-10\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#\/schema\/person\/4a76bb8c831c145fce98d93c7de96dce\",\"name\":\"Nicki Ong\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&d=mm&r=g\",\"caption\":\"Nicki Ong\"},\"description\":\"Founder\/marketing therapist at simple sprout studio, SEO + blog copywriter, mama, wife, fitness\/nutrition enthusiast, forever optimist\",\"sameAs\":[\"http:\/\/nickiong.com\/\",\"https:\/\/www.facebook.com\/nickiongcom\",\"https:\/\/www.instagram.com\/nickiongcom\/\",\"https:\/\/www.linkedin.com\/in\/nickiong\/\",\"https:\/\/www.pinterest.com\/nickiongcom\",\"https:\/\/twitter.com\/nicki_ong\",\"https:\/\/www.youtube.com\/channel\/UCl0ZF7s_Mr0VjF51m-Pqhow\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/posts\/4565"}],"collection":[{"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/comments?post=4565"}],"version-history":[{"count":2,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/posts\/4565\/revisions"}],"predecessor-version":[{"id":4567,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/posts\/4565\/revisions\/4567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/media\/4459"}],"wp:attachment":[{"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/media?parent=4565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/categories?post=4565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/tags?post=4565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}