{"id":4616,"date":"2025-07-17T17:21:00","date_gmt":"2025-07-17T17:21:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=4616"},"modified":"2025-08-15T00:45:44","modified_gmt":"2025-08-15T00:45:44","slug":"the-fractional-cmo-playbook-when-to-hire-one-what-roi-to-expect-podcast-ep-15","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2025\/07\/17\/the-fractional-cmo-playbook-when-to-hire-one-what-roi-to-expect-podcast-ep-15\/","title":{"rendered":"The Fractional CMO Playbook: When to Hire One &#038; What ROI to Expect [Podcast Ep. 15]"},"content":{"rendered":"\n<p>Are you feeling stretched thin managing your marketing on top of everything else? You&#8217;re not alone \u2013 and as <a href=\"https:\/\/www.dybmedia.org\/\">Dylan Bennett<\/a> <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/digital-marketing-that-works-fractional-cmo-insights\/id1807819161?i=1000721836553\">shared on the Simply Smart Business podcast<\/a>, that\u2019s exactly where a fractional CMO can step in and deliver real results for growing businesses.<\/p>\n\n\n\n<p>Let\u2019s break down what a fractional CMO actually does, why small and midsize companies are increasingly turning to this flexible leadership model, and how Dylan\u2019s hands-on approach delivers focus, strategy, and growth \u2013 without the price tag of a full-time exec.<\/p>\n\n\n\n<p><strong><em>Watch the podcast video here:<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Digital Marketing &amp; Fractional CMO Insights with Dylan Bennett | Simply Smart Business Podcast E15\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bYipHMCq0sA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong><em>Listen to the podcast here:<\/em><\/strong><\/p>\n\n\n\n<div id=\"buzzsprout-small-player-tags-dylan-bennett\"><\/div><script type=\"text\/javascript\" charset=\"utf-8\" src=\"https:\/\/www.buzzsprout.com\/2468826.js?artist=&amp;container_id=buzzsprout-small-player-tags-dylan-bennett&amp;player=small&amp;tags=dylan+bennett\"><\/script>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2>What Is a Fractional CMO?<\/h2>\n\n\n\n<p>A fractional CMO is your \u201cchief marketing officer,\u201d just not on your payroll full-time. Dylan described it simply: \u201cI function as your CMO, but only part-time. I\u2019m not a dedicated member of your team, but I lead your department.\u201d <\/p>\n\n\n\n<p>He fills the leadership and strategy gap, guiding marketing just as a permanent executive would, but in a way that matches your business\u2019s needs and budget.<\/p>\n\n\n\n<p>Here\u2019s what that looks like in practice:<\/p>\n\n\n\n<p>\u25b7 Stepping in as the leader for your marketing department, no matter your business size<\/p>\n\n\n\n<p>\u25b7 Creating strategy, setting goals, tracking KPIs, and making sure execution gets done<\/p>\n\n\n\n<p>\u25b7 Supporting your team \u2013 hiring, training, or even managing contractors and vendors<\/p>\n\n\n\n<p>\u25b7 Guiding your business through periods of transition, scaling, or new market entry\u2014without locking you into a full-time hire<\/p>\n\n\n\n<p>Dylan emphasized that many small businesses simply don\u2019t need, or can\u2019t afford, an in-house CMO, but that \u201cdoesn\u2019t mean they don\u2019t need the expertise.\u201d<\/p>\n\n\n\n<h2>Who Should Consider a Fractional CMO?<\/h2>\n\n\n\n<p>Dylan works with owners and teams who are great at what they do, but not necessarily at marketing. Maybe you\u2019re a founder who wears too many hats, your marketing feels fragmented, or your current team doesn\u2019t have strategic experience.<\/p>\n\n\n\n<p>You\u2019re ready for a fractional CMO if:<\/p>\n\n\n\n<p>\u25b7 You have a team (or want to assemble one) but lack strategic leadership<\/p>\n\n\n\n<p>\u25b7 Marketing tasks are taking you away from running your business<\/p>\n\n\n\n<p>\u25b7 You want to grow and need marketing guidance without hiring full-time senior staff<\/p>\n\n\n\n<p>\u25b7 You\u2019re overwhelmed by marketing decisions and want a seasoned roadmap<\/p>\n\n\n\n<p>\u25b7 You want to make data-driven choices but need help setting up tracking and metrics<\/p>\n\n\n\n<p>As Dylan put it, \u201cI help with strategy\u2026 the whole nine yards in terms of what a normal CMO would do, but only part-time.\u201d<\/p>\n\n\n\n<h2>What Does a Fractional CMO Do Day to Day?<\/h2>\n\n\n\n<p>Dylan highlighted several roles he fills as a fractional CMO:<\/p>\n\n\n\n<h4>1. Strategic Oversight<\/h4>\n\n\n\n<p>He leads marketing strategy\u2014setting direction, choosing the right channels (social, email, SEO, etc.), and making sure every campaign aligns with business objectives.<\/p>\n\n\n\n<h4>2. Team Leadership &amp; Training<\/h4>\n\n\n\n<p>Dylan mentors, hires, and trains team members. For some companies, he helps build a marketing department from scratch; for others, he plugs into an existing team to boost results.<\/p>\n\n\n\n<h4>3. Execution &amp; Systems<\/h4>\n\n\n\n<p>He doesn\u2019t just create strategies\u2014he rolls up his sleeves and gets processes in place, so marketing gets done, week after week. Think: workflow checklists, templates, and a structured content calendar.<\/p>\n\n\n\n<h4>4. KPIs &amp; Reporting<\/h4>\n\n\n\n<p>With digital marketing, everything is measurable. Dylan sets up dashboards so you aren\u2019t guessing whether marketing is working. He reviews campaign metrics and adjusts tactics so your spend translates to real leads and sales.<\/p>\n\n\n\n<h4>5. Scalability<\/h4>\n\n\n\n<p>Whether your business is growing, shifting, or just needs stability, a fractional CMO offers the expertise to adapt quickly. Dylan\u2019s approach includes making himself \u201credundant,\u201d so as your in-house team gains confidence, you aren\u2019t dependent on outside help forever.<\/p>\n\n\n\n<h2>Fractional vs. Full-Time CMO: Cost &amp; Commitment<\/h2>\n\n\n\n<p>Hiring a CMO full-time could run from $180K to $300K+ per year, plus benefits. Dylan\u2019s fractional engagements usually run 1\u20133 days per week or on a project\/retainer basis, often at a fraction of the total cost of bringing someone in full-time.<\/p>\n\n\n\n<p>The benefits to your business are immediate:<\/p>\n\n\n\n<p>\u25b7 Senior leadership and marketing expertise<br>\u25b7 No payroll overhead or long-term employment contracts<br>\u25b7 Flexible engagement \u2013 ramp up or down as needed<\/p>\n\n\n\n<p>Dylan explained, \u201cI\u2019m not on your payroll technically, but I function as a leader for that department\u2026 The only real cost is your time and how to learn how to do it\u201d&#8230;unless you want someone to build the playbook for you.<\/p>\n\n\n\n<h2>Measuring ROI: What Should You Track?<\/h2>\n\n\n\n<p>Dylan is a big believer in \u201cactionable metrics.\u201d Why? Because digital marketing lets you see exactly what\u2019s working. Here\u2019s what you\u2019ll want to track:<\/p>\n\n\n\n<p>\u25b7 Website traffic and conversions<br>\u25b7 Social and email engagement<br>\u25b7 Leads and sales directly from your campaigns<br>\u25b7 Cost per lead and cost per acquisition<br>\u25b7 Results from specific workflows\/systems (i.e., content repurposing, as Dylan outlined)<\/p>\n\n\n\n<p>Dylan points out that with digital, \u201cYou post something on Instagram or YouTube, you\u2019re seeing exactly how many people saw it\u2026 how many clicked\u2026 every single step.\u201d You can identify weaknesses quickly and focus your efforts on what actually drives results.<\/p>\n\n\n\n<h2>Are You Ready for a Fractional CMO? [Checklist]<\/h2>\n\n\n\n<p>Here\u2019s a quick checklist (based on Dylan\u2019s real client experiences):<\/p>\n\n\n\n<p>\ud83d\udd32 You\u2019re regularly unsure about next steps or priorities in marketing<\/p>\n\n\n\n<p>\ud83d\udd32 Marketing feels sporadic or disconnected from business goals<\/p>\n\n\n\n<p>\ud83d\udd32 You want repeatable systems, not just quick fixes<\/p>\n\n\n\n<p>\ud83d\udd32 You\u2019re willing to dedicate time and attention to leadership meetings each week<\/p>\n\n\n\n<p>\ud83d\udd32 You\u2019re ready to let an expert lead and follow a strategic path<\/p>\n\n\n\n<p>\ud83d\udd32 You have at least some budget for marketing (ad spend, team, or tools)<\/p>\n\n\n\n<p>\ud83d\udd32 You want marketing you can measure \u2013 and results you can count on<\/p>\n\n\n\n<p>If you\u2019ve checked at least half these boxes, you may be ready to bring in a fractional CMO and start seeing clearer, more strategic, and ultimately more profitable marketing.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Dylan concludes: \u201cA fractional CMO brings in someone to lead your team with expertise or with some actual background in it. That gives [small businesses] somebody that can lead that team with an area of expertise.\u201d You get access to pro-level guidance, without the risk or expense of a full-timer.<\/p>\n\n\n\n<p><strong>Curious about making this a reality?<\/strong> Connect with Dylan Bennett on <a href=\"https:\/\/www.linkedin.com\/in\/the-dybennett\/\">LinkedIn<\/a> or <a href=\"https:\/\/www.instagram.com\/the_dybennett\">Instagram<\/a>, or reach out via <a href=\"https:\/\/dybmedia.org\">dybmedia.org<\/a> to see how a fractional CMO could help you finally nail your marketing, one strategic step at a time.<\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/simply-smart-business-podcast\/id1807819161\">Don\u2019t forget to subscribe to the podcast for more episodes packed with actionable marketing tips!<\/a><\/p>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img src=\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&#038;d=mm&#038;r=g\" class=\"wp-block-author-meta__image\">\n  <\/div>\n  <span class=\"wp-block-author-meta__byline\">By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\"><div class=\"wp-block-social-share alignright\">\n  <span>Share:<\/span>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--facebook\" data-sharer=\"facebook\" data-hashtag=\"hashtag\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2025\/07\/17\/the-fractional-cmo-playbook-when-to-hire-one-what-roi-to-expect-podcast-ep-15\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Post to Facebook\">\n    <svg class=\"facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.426\" height=\"22.426\" viewBox=\"0 0 22.426 22.426\"><defs><clipPath id=\"a\"><path d=\"M0,9.731H22.427V-12.695H0Z\" transform=\"translate(-0.001 12.695)\"><\/path><\/clipPath><\/defs><g transform=\"translate(1)\"><g transform=\"translate(-1 0)\" clip-path=\"url(#a)\"><g transform=\"translate(-0.001 -0.002)\"><path d=\"M9.731,4.866A11.213,11.213,0,0,0-1.482-6.348,11.213,11.213,0,0,0-12.7,4.866,11.215,11.215,0,0,0-3.235,15.943V8.107H-6.082V4.866h2.848V2.394C-3.235-.416-1.56-1.967,1-1.967a17.26,17.26,0,0,1,2.51.219V1.011H2.1A1.62,1.62,0,0,0,.27,2.762v2.1H3.379l-.5,3.242H.27v7.836A11.215,11.215,0,0,0,9.731,4.866\" transform=\"translate(12.696 6.348)\"><\/path><\/g><\/g><\/g><\/svg>\n  <\/a>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--twitter\" data-sharer=\"twitter\" data-title=\"The Fractional CMO Playbook: When to Hire One &#038; 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What ROI to Expect [Podcast Ep. 15]\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2025\/07\/17\/the-fractional-cmo-playbook-when-to-hire-one-what-roi-to-expect-podcast-ep-15\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Send via Email\">\n    <svg class=\"email\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.532\" height=\"15.772\" viewBox=\"0 0 22.532 15.772\"><path d=\"M226.532,522.563a.565.565,0,0,0-.563-.563H204.563a.565.565,0,0,0-.563.563v1.557l11.266,5.633,11.266-5.633Z\" transform=\"translate(-204 -522)\" fill=\"#343232\"><\/path><path d=\"M226.532,530.236l-11.266,5.633L204,530.236v10.57a.565.565,0,0,0,.563.563h21.405a.565.565,0,0,0,.563-.563Z\" transform=\"translate(-204 -525.597)\" fill=\"#1a1818\"><\/path><\/svg>\n  <\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you feeling stretched thin managing your marketing on top of everything else? You&#8217;re not alone \u2013 and as Dylan Bennett shared on the Simply Smart Business podcast, that\u2019s exactly where a fractional CMO can step in and deliver real&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4459,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Fractional CMO Playbook: When to Hire One &amp; What ROI to Expect [Podcast Ep. 15] - simple sprout studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nickiong.com\/simplesprout\/2025\/07\/17\/the-fractional-cmo-playbook-when-to-hire-one-what-roi-to-expect-podcast-ep-15\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Fractional CMO Playbook: When to Hire One &amp; What ROI to Expect [Podcast Ep. 15] - simple sprout studio\" \/>\n<meta property=\"og:description\" content=\"Are you feeling stretched thin managing your marketing on top of everything else? 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