{"id":470,"date":"2016-08-20T03:27:00","date_gmt":"2016-08-20T03:27:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=414"},"modified":"2021-09-18T15:24:47","modified_gmt":"2021-09-18T15:24:47","slug":"5-tips-for-a-successful-business-blog","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2016\/08\/20\/5-tips-for-a-successful-business-blog\/","title":{"rendered":"5 Tips for a Successful Business Blog"},"content":{"rendered":"\n<p>Everyone is starting a blog. Or telling&nbsp;<em>you<\/em>&nbsp;to start a blog. <\/p>\n\n\n\n<p>But where do you start? How do you make it a worthwhile piece of content where people are going to come and read what you\u2019ve written?<\/p>\n\n\n\n<p>Start with these 5 easy tips&nbsp;and you\u2019ll be on your way to pro blogging in no time!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/nickiong.com\/app\/uploads\/2021\/02\/successful-business-blog-1024x683.jpg\" alt=\"\" class=\"wp-image-415\"\/><\/figure><\/div>\n\n\n\n<h2>1. Identify your&nbsp;content<\/h2>\n\n\n\n<p>Writing a bunch of blogposts that could be for anyone may work for a personal blog, but not when it comes to business. When it comes a business blog, keep it to what you excel in: anything and everything that has to do with your business. Think of the unique content you could create.<\/p>\n\n\n\n<p><strong>Key questions to ask yourself:<\/strong><\/p>\n\n\n\n<ul><li>Will there be enough to write regular content (at least one post per week)?<\/li><li>What different and unique takes could you make on content in your industry?<\/li><\/ul>\n\n\n\n<h2>2. Identify your audience<\/h2>\n\n\n\n<p>Your audience more than likely consists of your customers and potential customers. Now, take a minute to think about this group of people: are there any audiences you\u2019re missing that would also be interested in your content? <\/p>\n\n\n\n<p>Really be creative \u2013 just like with your content \u2013 when you think abut your audience. It could be more widely spread than you think!<\/p>\n\n\n\n<p><strong>Key questions to ask yourself:<\/strong><\/p>\n\n\n\n<ul><li>Who is&nbsp;your primary audience?<\/li><li>Who are potential secondary audiences (related, but perhaps not&nbsp;<em>direct<\/em>&nbsp;customers)?<\/li><li>Who else might be interested in your content and have the ability to bring you business?<\/li><\/ul>\n\n\n\n<div class=\"wp-block-group wp-block-about\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-large wp-block-about__image\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/08\/blogpost-title-download-1024x1024.png\" alt=\"\" class=\"wp-image-1688\" srcset=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/08\/blogpost-title-download-1024x1024.png 1024w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/08\/blogpost-title-download-300x300.png 300w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/08\/blogpost-title-download-150x150.png 150w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/08\/blogpost-title-download-768x768.png 768w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/08\/blogpost-title-download.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h5 class=\"wp-block-about__heading\">Use your blogposts to rank #1 on Google<\/h5>\n\n\n\n<p class=\"wp-block-about__text\">Learn four simple steps that will take your blogpost title from blah to bam! for both your readers and the search engines. Get expert tools to use, blogpost title inspiration, and much more in this free, easy-to-use download. <\/p>\n\n\n\n<div class=\"wp-block-buttons wp-block-about__buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/nickiong.com\/simplesprout\/optimize-blog-title\/\">Increase my rankings with blogposts<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2>3. Create a plan<\/h2>\n\n\n\n<p>Like many things in business, choosing to blog is nothing \u2013 and will more than likely be unsuccessful \u2013 without a plan.<\/p>\n\n\n\n<p><strong>Key questions to ask yourself:<\/strong><\/p>\n\n\n\n<ul><li>Who will be creating the content?<\/li><li>What will the \u201cworkflow\u201d of content look like? For example, will one person be responsible for ideas, another for writing, another for editing?<\/li><li>Do you have the infrastructure for an editorial calendar ready to go?<\/li><\/ul>\n\n\n\n<h2>4. Create powerful content<\/h2>\n\n\n\n<p>Now that you\u2019ve done plenty of prep work, it\u2019s time to write. After all, your blog will be&nbsp;unsuccessful without creating powerful content to attract readers.<\/p>\n\n\n\n<p><strong>Key questions to ask yourself:<\/strong><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/nickiong.com\/simplesprout\/2016\/06\/01\/how-to-write-content-your-audience-will-love\/\">How can you write content that\u2019s right for your audience?<\/a><\/li><li><a href=\"https:\/\/nickiong.com\/simplesprout\/category\/search-engine-optimization\/\">How can you optimize your content so that your readers find you?<\/a><\/li><\/ul>\n\n\n\n<h2>5. Keep your readers coming back for more<\/h2>\n\n\n\n<p>Last, but certainly not least, we want to keep our readers interested in the long run. That means making it simple to interact with you and your blog, get regular email updates whenever you post something new, and more.<\/p>\n\n\n\n<p><strong>Key questions to ask yourself:<\/strong><\/p>\n\n\n\n<ul><li>Are you regularly creating links throughout your content that lead readers to other posts and pages on your site?<\/li><li>Do you have a call to action on every single post?<\/li><li>Do you have a subscription option that is easy to find?<\/li><li>Do you offer social media sharing options?<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Follow these easy steps and you\u2019ll be a blogging champ!&nbsp;<em><strong>What do you find the biggest barriers to your blogging success are? Tell us in the comments below!<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img src=\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&#038;d=mm&#038;r=g\" class=\"wp-block-author-meta__image\">\n  <\/div>\n  <span class=\"wp-block-author-meta__byline\">By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><div class=\"wp-block-social-share alignright\">\n  <span>Share:<\/span>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--facebook\" data-sharer=\"facebook\" data-hashtag=\"hashtag\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2016\/08\/20\/5-tips-for-a-successful-business-blog\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" 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Or telling&nbsp;you&nbsp;to start a blog. But where do you start? How do you make it a worthwhile piece of content where people are going to come and read what you\u2019ve written? Start with these 5&#8230;<\/p>\n","protected":false},"author":2,"featured_media":680,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips for a Successful Business Blog - simple sprout studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nickiong.com\/simplesprout\/2016\/08\/20\/5-tips-for-a-successful-business-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for a Successful Business Blog - simple sprout studio\" \/>\n<meta property=\"og:description\" content=\"Everyone is starting a blog. Or telling&nbsp;you&nbsp;to start a blog. 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