{"id":471,"date":"2016-09-09T04:49:00","date_gmt":"2016-09-09T04:49:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=450"},"modified":"2021-04-13T18:55:46","modified_gmt":"2021-04-13T18:55:46","slug":"how-to-start-using-social-media-for-your-business","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/","title":{"rendered":"How to Start Using Social Media For Your Business"},"content":{"rendered":"\n<p>So you don\u2019t have any social media accounts for your business; or perhaps you just started a new business. <\/p>\n\n\n\n<p>While you may be in the minority (according to this&nbsp;<a href=\"http:\/\/www.socialmediaexaminer.com\/SocialMediaMarketingIndustryReport2014.pdf\">2014 Social Media Examiner report<\/a>, only 3% of marketers surveyed&nbsp;<em>don\u2019t<\/em>&nbsp;use social media for their businesses), don\u2019t fret. Getting started can be simple.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/nickiong.com\/app\/uploads\/2021\/02\/business-social-media-1024x683.jpg\" alt=\"\" class=\"wp-image-451\"\/><\/figure>\n\n\n\n<h2>1. Remember you\u2019re not an expert\u2026yet.<\/h2>\n\n\n\n<p>The fact that you\u2019re a novice means a few things as you start your social media journey.<\/p>\n\n\n\n<h3>Start small and grow.\u00a0<\/h3>\n\n\n\n<p>One of the problems we see with a lot of small businesses starting out on social media is that they want to join every network under the sun. While you should definitely snap up all of the networks you can, Tweeting, Facebooking, YouTubing, Instagramming, and so on all at the same time usually ends in a great big headache. Instead, start with a single network that you know your customer base uses regularly.<\/p>\n\n\n\n<h3>Experiment.\u00a0<\/h3>\n\n\n\n<p>Since you\u2019re new to social media, the sky\u2019s the limit! Once you feel comfortable, experiment with different types of posts, different social media platforms, and reaching your audience in new and different ways.<\/p>\n\n\n\n<script async=\"\" data-uid=\"9a4e83d7d9\" src=\"https:\/\/nickiong.ck.page\/9a4e83d7d9\/index.js\"><\/script>\n<br>\n\n\n\n<h2>2. Listen and learn.<\/h2>\n\n\n\n<p>Your #1 priority for your business is your customer. That doesn\u2019t change when you use&nbsp;social media.<\/p>\n\n\n\n<p>Keep your customer in mind with everything you do online. From the platforms you choose to use to the way you post, listen to your customers for guidance on what you\u2019re doing right\u2026and where you could improve.<\/p>\n\n\n\n<p>Use engagements and other metrics to measure how your social media efforts are doing. Then, continue doing what gets the best engagement and experiment with content, timeliness, and platform for those posts not performing.<\/p>\n\n\n\n<h2>3. Don\u2019t speak unless spoken to.<\/h2>\n\n\n\n<p>That\u2019s actually just a joke. Don\u2019t be afraid to speak up and continue to experiment along the way.<\/p>\n\n\n\n<p>However, be subtle in your approach when you enter a social media conversation. For example, let\u2019s say\u00a0you own a local hardware store and you\u2019re monitoring conversations in your area on Twitter. You \u201coverhear\u201d someone talking about doing some remodeling in their home. Your next move could make or break a sale. <\/p>\n\n\n\n<p>While it would be in your best interest to mention that person and help them with a link to a post you did recently about \u201c10 Questions to Ask Before Remodeling Your Home,\u201d do so subtly.<\/p>\n\n\n\n<p>Remember not to oversell and don\u2019t be too pushy with social media.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em><strong>What are your best tips and tricks for starting social media?<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img src=\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&#038;d=mm&#038;r=g\" class=\"wp-block-author-meta__image\">\n  <\/div>\n  <span class=\"wp-block-author-meta__byline\">By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><div class=\"wp-block-social-share alignright\">\n  <span>Share:<\/span>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--facebook\" data-sharer=\"facebook\" data-hashtag=\"hashtag\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Post to Facebook\">\n    <svg class=\"facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.426\" height=\"22.426\" viewBox=\"0 0 22.426 22.426\"><defs><clipPath id=\"a\"><path d=\"M0,9.731H22.427V-12.695H0Z\" transform=\"translate(-0.001 12.695)\"><\/path><\/clipPath><\/defs><g transform=\"translate(1)\"><g transform=\"translate(-1 0)\" clip-path=\"url(#a)\"><g transform=\"translate(-0.001 -0.002)\"><path d=\"M9.731,4.866A11.213,11.213,0,0,0-1.482-6.348,11.213,11.213,0,0,0-12.7,4.866,11.215,11.215,0,0,0-3.235,15.943V8.107H-6.082V4.866h2.848V2.394C-3.235-.416-1.56-1.967,1-1.967a17.26,17.26,0,0,1,2.51.219V1.011H2.1A1.62,1.62,0,0,0,.27,2.762v2.1H3.379l-.5,3.242H.27v7.836A11.215,11.215,0,0,0,9.731,4.866\" transform=\"translate(12.696 6.348)\"><\/path><\/g><\/g><\/g><\/svg>\n  <\/a>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--twitter\" data-sharer=\"twitter\" data-title=\"How to Start Using Social Media For Your Business\" data-via=\"\" data-hashtags=\"\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Post to Twitter\">\n    <svg class=\"twitter\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.823\" height=\"18.599\" viewBox=\"0 0 20.823 18.599\"><path d=\"M.017,16.542A8.149,8.149,0,0,0,6.264,14.6,4.385,4.385,0,0,1,2.3,11.354a4.616,4.616,0,0,0,1.853-.106A4.668,4.668,0,0,1,.779,6.62a4.463,4.463,0,0,0,1.87.523A5.1,5.1,0,0,1,1.361.872,11.97,11.97,0,0,0,10.224,5.8c-.027-.3-.064-.571-.077-.841A4.729,4.729,0,0,1,11.5,1.293,3.948,3.948,0,0,1,15.314.137a3.855,3.855,0,0,1,2.114,1.248.261.261,0,0,0,.294.091,8.327,8.327,0,0,0,2.395-1c.037-.022.077-.04.154-.077a4.664,4.664,0,0,1-1.779,2.506c0,.015.01.033.013.048.258-.051.515-.1.766-.157s.518-.143.773-.23.5-.194.779-.263c-.191.267-.375.541-.575.8a9.21,9.21,0,0,1-1.428,1.478.392.392,0,0,0-.1.263,14.265,14.265,0,0,1-.3,3.355,14.637,14.637,0,0,1-2.294,5.349,11.948,11.948,0,0,1-3.833,3.575,11.008,11.008,0,0,1-3.86,1.357,11.86,11.86,0,0,1-3.615.022,10.933,10.933,0,0,1-3.7-1.251C.746,17.047.375,16.813,0,16.59.007,16.575.01,16.56.017,16.542Z\" transform=\"translate(0 -0.035)\" fill=\"#1a1818\"><\/path><\/svg>\n  <\/a>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--pinterest\" data-sharer=\"pinterest\" data-description=\"\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Post to Pinterest\">\n    <svg class=\"pinterest\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.436\" height=\"20.453\" viewBox=\"0 0 20.436 20.453\"><circle cx=\"10.218\" cy=\"10.218\" r=\"10.218\" fill=\"#fff\"><\/circle><path d=\"M10.218,0A10.221,10.221,0,0,0,6.492,19.738,9.837,9.837,0,0,1,6.526,16.8c.185-.8,1.194-5.08,1.194-5.08a3.722,3.722,0,0,1-.3-1.514c0-1.421.824-2.481,1.85-2.481a1.284,1.284,0,0,1,1.3,1.438,20.2,20.2,0,0,1-.849,3.406,1.486,1.486,0,0,0,1.514,1.85c1.817,0,3.213-1.917,3.213-4.676a4.032,4.032,0,0,0-4.272-4.154A4.422,4.422,0,0,0,5.55,10.024a3.989,3.989,0,0,0,.757,2.33.3.3,0,0,1,.067.294c-.076.32-.252,1.018-.286,1.161-.042.185-.151.227-.345.135-1.278-.6-2.077-2.456-2.077-3.961C3.667,6.761,6,3.8,10.42,3.8a6,6,0,0,1,6.3,5.9c0,3.524-2.22,6.358-5.3,6.358a2.715,2.715,0,0,1-2.338-1.177l-.639,2.43A11.132,11.132,0,0,1,7.174,20,10.227,10.227,0,1,0,10.218,0Z\" fill=\"#1a1818\"><\/path><\/svg>\n  <\/a>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--email\" data-sharer=\"email\" data-title=\"How to Start Using Social Media For Your Business\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Send via Email\">\n    <svg class=\"email\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.532\" height=\"15.772\" viewBox=\"0 0 22.532 15.772\"><path d=\"M226.532,522.563a.565.565,0,0,0-.563-.563H204.563a.565.565,0,0,0-.563.563v1.557l11.266,5.633,11.266-5.633Z\" transform=\"translate(-204 -522)\" fill=\"#343232\"><\/path><path d=\"M226.532,530.236l-11.266,5.633L204,530.236v10.57a.565.565,0,0,0,.563.563h21.405a.565.565,0,0,0,.563-.563Z\" transform=\"translate(-204 -525.597)\" fill=\"#1a1818\"><\/path><\/svg>\n  <\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group wp-block-cta wp-block-cta--outline\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-cta__heading\">Want to get more great social media marketing tips?<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons wp-block-cta__buttons alignright\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/nickiong.com\/simplesprout\/category\/social-media-marketing\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>So you don\u2019t have any social media accounts for your business; or perhaps you just started a new business. While you may be in the minority (according to this&nbsp;2014 Social Media Examiner report, only 3% of marketers surveyed&nbsp;don\u2019t&nbsp;use social media&#8230;<\/p>\n","protected":false},"author":2,"featured_media":682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Start Using Social Media For Your Business - simple sprout studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Start Using Social Media For Your Business - simple sprout studio\" \/>\n<meta property=\"og:description\" content=\"So you don\u2019t have any social media accounts for your business; or perhaps you just started a new business. While you may be in the minority (according to this&nbsp;2014 Social Media Examiner report, only 3% of marketers surveyed&nbsp;don\u2019t&nbsp;use social media...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"simple sprout studio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplesproutstudio\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/nickiongcom\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-09T04:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T18:55:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/04\/business-social-media-1024x683-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nicki_ong\" \/>\n<meta name=\"twitter:site\" content=\"@simplesprout_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#organization\",\"name\":\"simple sprout studio\",\"url\":\"https:\/\/nickiong.com\/simplesprout\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/simplesproutstudio\",\"https:\/\/www.instagram.com\/simplesproutstudio\/\",\"https:\/\/www.linkedin.com\/company\/simplesproutstudio\/\",\"https:\/\/www.youtube.com\/channel\/UCBuYzre3hXI0n9LVOuHRyVA\",\"https:\/\/twitter.com\/simplesprout_\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/logo-simple-sprout-sm.svg\",\"width\":127,\"height\":70,\"caption\":\"simple sprout studio\"},\"image\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#website\",\"url\":\"https:\/\/nickiong.com\/simplesprout\/\",\"name\":\"simple sprout studio\",\"description\":\"SEO + copy don&#039;t need to be hard. We make it simple.\",\"publisher\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/nickiong.com\/simplesprout\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/04\/business-social-media-1024x683-1.jpeg\",\"width\":1024,\"height\":683},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/#webpage\",\"url\":\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/\",\"name\":\"How to Start Using Social Media For Your Business - simple sprout studio\",\"isPartOf\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/#primaryimage\"},\"datePublished\":\"2016-09-09T04:49:00+00:00\",\"dateModified\":\"2021-04-13T18:55:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/\",\"url\":\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/\",\"name\":\"How to Start Using Social Media For Your Business\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/#webpage\"},\"author\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#\/schema\/person\/4a76bb8c831c145fce98d93c7de96dce\"},\"headline\":\"How to Start Using Social Media For Your Business\",\"datePublished\":\"2016-09-09T04:49:00+00:00\",\"dateModified\":\"2021-04-13T18:55:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#organization\"},\"image\":{\"@id\":\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/#primaryimage\"},\"articleSection\":\"Social media marketing\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nickiong.com\/simplesprout\/2016\/09\/09\/how-to-start-using-social-media-for-your-business\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#\/schema\/person\/4a76bb8c831c145fce98d93c7de96dce\",\"name\":\"Nicki Ong\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/nickiong.com\/simplesprout\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&d=mm&r=g\",\"caption\":\"Nicki Ong\"},\"description\":\"Founder\/marketing therapist at simple sprout studio, SEO + blog copywriter, mama, wife, fitness\/nutrition enthusiast, forever optimist\",\"sameAs\":[\"http:\/\/nickiong.com\/\",\"https:\/\/www.facebook.com\/nickiongcom\",\"https:\/\/www.instagram.com\/nickiongcom\/\",\"https:\/\/www.linkedin.com\/in\/nickiong\/\",\"https:\/\/www.pinterest.com\/nickiongcom\",\"https:\/\/twitter.com\/nicki_ong\",\"https:\/\/www.youtube.com\/channel\/UCl0ZF7s_Mr0VjF51m-Pqhow\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/posts\/471"}],"collection":[{"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":2,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"predecessor-version":[{"id":1364,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/posts\/471\/revisions\/1364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/media\/682"}],"wp:attachment":[{"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nickiong.com\/simplesprout\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}