{"id":472,"date":"2016-10-13T04:57:00","date_gmt":"2016-10-13T04:57:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=453"},"modified":"2021-04-13T18:54:05","modified_gmt":"2021-04-13T18:54:05","slug":"3-questions-to-decide-is-pinterest-right-for-your-company","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2016\/10\/13\/3-questions-to-decide-is-pinterest-right-for-your-company\/","title":{"rendered":"3 Questions to Decide: Is Pinterest Right For Your Company?"},"content":{"rendered":"\n<p><strong>A picture is worth a thousand words.<\/strong>&nbsp;<\/p>\n\n\n\n<p>That\u2019s why platforms like Pinterest and Instagram have sky rocketed in popularity over the past few years. But like any social network, Pinterest isn\u2019t for every business.<\/p>\n\n\n\n<p>Here are three questions to ask yourself before putting effort into Pinterest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/nickiong.com\/app\/uploads\/2021\/03\/pinterest-marketing-1024x683.jpg\" alt=\"\" class=\"wp-image-456\"\/><\/figure>\n\n\n\n<h2>1. Do you have content that is photo-centric?<\/h2>\n\n\n\n<p>Photography businesses, any company in the wedding industry, tutorial bloggers, Mommy bloggers, and fashionistas can have it all on Pinterest. With a simple photo, bloggers and websites with photo-centric content can get a&nbsp;<em>ton<\/em>&nbsp;of traffic.<\/p>\n\n\n\n<p><strong>But is Pinterest just for those with a ton of photos?<\/strong><\/p>\n\n\n\n<p>No, many businesses can be creative about their Pinterest use. For a business like ours, photos may be hard to come by\u2026unless you\u2019re creative. <\/p>\n\n\n\n<p>Web development and marketing types like to use Pinterest for infographics, how-to\u2019s, and blogposts where a powerful image underlaying an interesting title is the focus.<\/p>\n\n\n\n<script async=\"\" data-uid=\"9a4e83d7d9\" src=\"https:\/\/nickiong.ck.page\/9a4e83d7d9\/index.js\"><\/script>\n<br>\n\n\n\n<h2>2. Do you have the time to devote to Pinterest?<\/h2>\n\n\n\n<p>It goes without saying that social media comes with a time commitment. With Pinterest, you\u2019ll not only need to commit to spending time pinning your own content, but you\u2019ll also need to spend time finding, following, and commenting. <\/p>\n\n\n\n<p><a href=\"https:\/\/nickiong.com\/simplesprout\/2016\/02\/04\/4-unique-ways-to-find-new-tweeps-on-twitter\/\">Similar to Twitter<\/a>, you won\u2019t be able to get away with simply pinning your own content. Follow these steps in order to be a sharing machine:<\/p>\n\n\n\n<ul><li>Add a Pinterest sharing option on your blog.<\/li><li>Create images from your blogposts that would share and link easily from Pinterest.<\/li><li>Share each and every one of your blogposts on your own account. Use keywords that make sense for the pin.<\/li><li>Create multiple boards that make sense for your content.<\/li><li>Find similar and like-minded pins and like or comment. Pay special attention to popular accounts and pins.<\/li><\/ul>\n\n\n\n<h2>3. Are women your target audience?<\/h2>\n\n\n\n<p>While a women-only customer base is not a prerequisite, it certainly doesn\u2019t hurt. I mean, a&nbsp;website full of pictures that show the latest fashion trend, hair tutorial, DIY tip, or wedding inspiration? It\u2019s like crack for women. It\u2019s done wonders for sites like&nbsp;<a href=\"http:\/\/www.pinterest.com\/theknot\/\">The Knot<\/a>.<\/p>\n\n\n\n<p>Pinterest certainly has male users, but think to women first as you create pins and boards for your business.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em><strong>Are you using Pinterest for your business? <\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img src=\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&#038;d=mm&#038;r=g\" class=\"wp-block-author-meta__image\">\n  <\/div>\n  <span class=\"wp-block-author-meta__byline\">By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><div class=\"wp-block-social-share alignright\">\n  <span>Share:<\/span>\n  <a 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class=\"wp-block-cta__heading\">Want to get more great social media marketing tips?<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons wp-block-cta__buttons alignright\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/nickiong.com\/simplesprout\/category\/social-media-marketing\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A picture is worth a thousand words.&nbsp; That\u2019s why platforms like Pinterest and Instagram have sky rocketed in popularity over the past few years. But like any social network, Pinterest isn\u2019t for every business. Here are three questions to ask&#8230;<\/p>\n","protected":false},"author":2,"featured_media":672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Questions to Decide: Is Pinterest Right For Your Company? - simple sprout studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nickiong.com\/simplesprout\/2016\/10\/13\/3-questions-to-decide-is-pinterest-right-for-your-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Questions to Decide: Is Pinterest Right For Your Company? - simple sprout studio\" \/>\n<meta property=\"og:description\" content=\"A picture is worth a thousand words.&nbsp; That\u2019s why platforms like Pinterest and Instagram have sky rocketed in popularity over the past few years. 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