{"id":498,"date":"2020-08-22T02:05:00","date_gmt":"2020-08-22T02:05:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=498"},"modified":"2021-04-13T18:30:59","modified_gmt":"2021-04-13T18:30:59","slug":"marketing-to-teens-stay-away-from-facebook","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2020\/08\/22\/marketing-to-teens-stay-away-from-facebook\/","title":{"rendered":"Marketing to Teens? Stay Away from Facebook."},"content":{"rendered":"\n<p>If your business is one that targets teenagers, it\u2019s vital that you keep their current social media flavor of the month in mind.&nbsp;<\/p>\n\n\n\n<p>While the parents of your teen targets will love engaging with your business on Facebook, their teens&nbsp;will prefer other networks.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/nickiong.com\/app\/uploads\/2021\/03\/teens-on-their-phones.jpg\" alt=\"\" class=\"wp-image-499\"\/><\/figure><\/div>\n\n\n\n<h2>Go mobile<\/h2>\n\n\n\n<p>It should be no surprise that teens love their smart phones. In fact, according to this&nbsp;<a href=\"https:\/\/abcnews.go.com\/US\/teens-spend-hours-screens-entertainment-day-report\/story?id=66607555\">recent article<\/a>,&nbsp;teenagers&nbsp;spend over&nbsp;<em>7 hours a day<\/em>&nbsp;on their phones. That means that your marketing plan needs to be optimized for mobile devices.<\/p>\n\n\n\n<p>Starting with your website, ensure your\u00a0site is responsive\u00a0and ready to be accessed easily via mobile. Then, any content that you create \u2013 from your blogposts to email newsletters to social media content \u2013 should be easily accessible via mobile as well.<\/p>\n\n\n\n<h2>Connect on their level<\/h2>\n\n\n\n<p>For teens, social media is where they like to connect. Speak their language and engage with them on their favorite network(s).<\/p>\n\n\n\n<p>Keep up to date with current trends and get creative with your marketing strategies to engage your teen audience.<\/p>\n\n\n\n<script async=\"\" data-uid=\"9a4e83d7d9\" src=\"https:\/\/nickiong.ck.page\/9a4e83d7d9\/index.js\"><\/script>\n<br>\n\n\n\n<h2>Takes one to know one<\/h2>\n\n\n\n<p>If you\u2019re not able to get inside the head of your teen target audience as well as you wish, why not get one on board?<\/p>\n\n\n\n<p>Consider hiring a local intern and using the teen&nbsp;employee to better understand the audience. No one knows a teen better than a fellow teen.<\/p>\n\n\n\n<h2>Use the right network<\/h2>\n\n\n\n<p>Social media platforms come and go and what\u2019s popular for the teenage population is likely much different than what their parents enjoy using. As we\u2019ve discussed, it\u2019s&nbsp;crucial to stay on top of this. After all, there\u2019s no sense trying to engage with an audience on a network they don\u2019t use.<\/p>\n\n\n\n<p>Be consistent with your testing and regularly check to ensure you\u2019re always using the best network(s).<\/p>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img src=\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&#038;d=mm&#038;r=g\" class=\"wp-block-author-meta__image\">\n  <\/div>\n  <span class=\"wp-block-author-meta__byline\">By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><div class=\"wp-block-social-share alignright\">\n  <span>Share:<\/span>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--facebook\" data-sharer=\"facebook\" data-hashtag=\"hashtag\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2020\/08\/22\/marketing-to-teens-stay-away-from-facebook\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Post to Facebook\">\n    <svg class=\"facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.426\" height=\"22.426\" viewBox=\"0 0 22.426 22.426\"><defs><clipPath id=\"a\"><path d=\"M0,9.731H22.427V-12.695H0Z\" transform=\"translate(-0.001 12.695)\"><\/path><\/clipPath><\/defs><g transform=\"translate(1)\"><g transform=\"translate(-1 0)\" clip-path=\"url(#a)\"><g transform=\"translate(-0.001 -0.002)\"><path d=\"M9.731,4.866A11.213,11.213,0,0,0-1.482-6.348,11.213,11.213,0,0,0-12.7,4.866,11.215,11.215,0,0,0-3.235,15.943V8.107H-6.082V4.866h2.848V2.394C-3.235-.416-1.56-1.967,1-1.967a17.26,17.26,0,0,1,2.51.219V1.011H2.1A1.62,1.62,0,0,0,.27,2.762v2.1H3.379l-.5,3.242H.27v7.836A11.215,11.215,0,0,0,9.731,4.866\" transform=\"translate(12.696 6.348)\"><\/path><\/g><\/g><\/g><\/svg>\n  <\/a>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--twitter\" data-sharer=\"twitter\" data-title=\"Marketing to Teens? 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