{"id":501,"date":"2020-08-08T02:12:00","date_gmt":"2020-08-08T02:12:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=501"},"modified":"2021-08-02T13:22:56","modified_gmt":"2021-08-02T13:22:56","slug":"4-important-reasons-you-should-be-checking-your-analytics-monthly","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2020\/08\/08\/4-important-reasons-you-should-be-checking-your-analytics-monthly\/","title":{"rendered":"4 Important Reasons You Should Be Checking Your Analytics Monthly"},"content":{"rendered":"\n

Using data to drive your marketing decisions isn\u2019t a new concept. But how many well intentioned business owners are forgetting to do it, just the same?<\/p>\n\n\n\n

Checking your Google Analytics reports monthly isn\u2019t just going to help your marketing efforts, it\u2019s going to help your business.<\/p>\n\n\n\n

Here are 4 important reasons you should be checking your Analytics monthly.<\/p>\n\n\n\n

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1. Free<\/h2>\n\n\n\n

Like many of our favorite Google products, Google Analytics comes free of charge.<\/p>\n\n\n\n

For small business owners everywhere, this price tag is as good as it gets \u2013 especially when you can get such invaluable data from it.<\/p>\n\n\n\n

2. Easy to use<\/h2>\n\n\n\n

Once you get the hang of it, Google Analytics is extremely user friendly. What\u2019s more is that you\u2019ll be able to make your monthly Analytics check nice and easy by using Dashboards and emailing it monthly.<\/p>\n\n\n\n

With Dashboards, you can customize the information you receive from your Analytics account (so as to not get sucked into the black hole of data). That way, you get only the details that matter to you and your business.<\/p>\n\n\n\n

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Check, check, check. That’s the sound of you checking off your SEO to-do list. Don’t miss a single opportunity optimizing your website and web presence by leveraging the Ultimate SEO Checklist.<\/p>\n\n\n\n

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3. Proactive<\/h2>\n\n\n\n

I can\u2019t tell you the number of times I\u2019ve been able to find an issue via Google Analytics on a client\u2019s website prior to them finding out from their own customers.<\/p>\n\n\n\n

Proactively monitoring your data means that you\u2019ll be the first to know if something \u2013 good or<\/em> bad \u2013 is happening on your site.<\/p>\n\n\n\n

4. Track everything<\/h2>\n\n\n\n

From general tracking (like channels that are bringing visitors to your website) to high level campaign tracking to conversion tracking<\/a>, you can quite literally track everything that\u2019s happening on your website. <\/p>\n\n\n\n

These insights are invaluable when it comes to making marketing decisions and giving credit where credit is due.<\/p>\n\n\n\n

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How do you use Google Analytics to build your business?<\/strong><\/em><\/p>\n\n\n\n

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\n \n <\/div>\n By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n