{"id":536,"date":"2018-04-18T18:49:00","date_gmt":"2018-04-18T18:49:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=536"},"modified":"2021-04-13T13:59:16","modified_gmt":"2021-04-13T13:59:16","slug":"starting-a-new-business-here-are-7-tips-you-need-to-know","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2018\/04\/18\/starting-a-new-business-here-are-7-tips-you-need-to-know\/","title":{"rendered":"Starting a New Business? Here Are 7 Tips You Need to Know."},"content":{"rendered":"\n<p><em>The following post is based off of&nbsp;content from a&nbsp;<a href=\"https:\/\/2018.jacksonville.wordcamp.org\/\">WordCamp Jax<\/a>&nbsp;presentation by&nbsp;<a href=\"https:\/\/twitter.com\/OneEightyDig\">Wesley Lewis<\/a>&nbsp;of&nbsp;<a href=\"https:\/\/oneeighty.digital\/\">OneEighty.Digital<\/a>.<\/em><\/p>\n\n\n\n<p>When you\u2019re just starting your business, there\u2019s a lot to worry about. I get it. But here are some key areas that you should be thinking about as you kickstart your dream.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/nickiong.com\/app\/uploads\/2021\/03\/female-entrepreneur-1024x683.jpg\" alt=\"\" class=\"wp-image-538\"\/><\/figure><\/div>\n\n\n\n<h2>1. Know yourself.<\/h2>\n\n\n\n<p>With business, as life, it\u2019s important to know yourself completely before starting a new venture.<\/p>\n\n\n\n<p>For instance, if you know you want to start a business but don\u2019t know what you want to do, start by getting to know yourself. You can try taking (legitimate) personality tests, identify your strengths and weaknesses, and by asking people in your circles.<\/p>\n\n\n\n<p>Learn as much as you can about yourself to hone in on the best business idea for you.<\/p>\n\n\n\n<h2>2. Determine your market.<\/h2>\n\n\n\n<p><a href=\"https:\/\/nickiong.com\/simplesprout\/2020\/01\/11\/3-easy-ways-to-conquer-digital-marketing-for-your-side-or-new-business-right-away\/\">Successful businesses know their ideal markets.<\/a>\u00a0If you don\u2019t know who you\u2019re talking to, your business will not make it.<\/p>\n\n\n\n<p>Wesley had some great fishing&nbsp;analogy for this:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cDo you know who you\u2019re fishing for?\u201d<\/p><p>and<\/p><p>\u201cWho am I good bait for?\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p>It\u2019s a great idea to look at your target market from both angles (get it\u2026angler?!): what market&nbsp;is best for you and&nbsp;what market&nbsp;are you best for?<\/p>\n\n\n\n<h2>3. Determine your client.<\/h2>\n\n\n\n<p>Similarly, you need to determine your ideal client, which is a little different than your ideal market. This will help you hone in clearly on the&nbsp;<em>person<\/em>&nbsp;you want to work with.<\/p>\n\n\n\n<p>Networking can help in a big way here. Get out there and start talking to people, sharing your name and what you do.<\/p>\n\n\n\n<p>It comes down to this:<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">&#8220;You&#8217;re looking for someone who&#8217;s looking for someone like you.&#8221; &#8211; <a href=\"https:\/\/twitter.com\/OneEightyDig?ref_src=twsrc%5Etfw\">@OneEightyDig<\/a> on finding your ideal client <a href=\"https:\/\/twitter.com\/hashtag\/wcjax?src=hash&amp;ref_src=twsrc%5Etfw\">#wcjax<\/a><\/p>\u2014 Nicki Ong (@nicki_ong) <a href=\"https:\/\/twitter.com\/nicki_ong\/status\/982614492440940544?ref_src=twsrc%5Etfw\">April 7, 2018<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<h2>4. Build relationships.<\/h2>\n\n\n\n<p>The best businesses build real, deep, and lasting relationships. The value of doing so is truly endless.<\/p>\n\n\n\n<p>So take the time and energy to build relationships that you can grow. (If nothing else, as they say,&nbsp;working with an existing customer is cheaper than&nbsp;acquiring a new customer.)<\/p>\n\n\n\n<p>Wesley shared these tips on building relationships:<\/p>\n\n\n\n<ul><li>Listen<\/li><li>Ask questions<\/li><li>Be honest and open<\/li><li>Be helpful<\/li><\/ul>\n\n\n\n<script async=\"\" data-uid=\"9a4e83d7d9\" src=\"https:\/\/nickiong.ck.page\/9a4e83d7d9\/index.js\"><\/script>\n<br>\n\n\n\n<h2>5. Build your team.<\/h2>\n\n\n\n<p>How much time are you spending on activities that aren\u2019t your strengths? How often are you trying to do tasks that are outside the realm of what you want to learn?<\/p>\n\n\n\n<p>Don\u2019t try to do it all yourself. Build a team!<\/p>\n\n\n\n<p>Look around you and grow a team where each member brings their specific strengths to the table. Get comfortable with outsourcing and relying on quality contractors to help you in the areas where you need help.<\/p>\n\n\n\n<h2>6. Get a process down.<\/h2>\n\n\n\n<p>The longer you work for yourself, the better processes you will create. As Wesley shared in his presentation, process is priceless. Investing in better processes will undoubtedly make your business run more smoothly and effectively.<\/p>\n\n\n\n<p>It doesn\u2019t need to be perfect right out of the gate, but it\u2019s important that you work towards these practices:<\/p>\n\n\n\n<ul><li><strong>Invest in efficiency.<\/strong>&nbsp;Similar to building your team, it\u2019s important to be as efficient as possible. For you, that may mean outsourcing certain administrative tasks. It may mean streamlining your payment process.<\/li><li><strong>Know how you work best.<\/strong>&nbsp;Again, the longer you work, the more you\u2019ll (continue) to learn about yourself. Continue getting more efficient in the way you work (e.g. time of day, location, type of work, and so on).<\/li><li><strong>Figure out your project flow.&nbsp;<\/strong>Similarly, you\u2019ll keep improving on your project flow as time goes on. It may change over time and it\u2019s best to continuously optimize your process along the way.<\/li><\/ul>\n\n\n\n<h2>7. Get clear on your pricing.<\/h2>\n\n\n\n<p>This is, by far, one of the biggest struggles for new business owners. It\u2019s time to get comfortable with talking about the money, though. After all, that\u2019s why we are in business!<\/p>\n\n\n\n<ul><li><strong>Remember that you are selling&nbsp;<em>yourself<\/em>.<\/strong>&nbsp;That\u2019s why the above points are so critical to the process; you have to get crystal clear on who you are, who you serve, and what you excel in, before talking about money.<\/li><li><strong>Don\u2019t be afraid to talk about money.<\/strong>&nbsp;Those business owners who avoid talking about money end up not making a whole lot; so get comfortable with the money.<\/li><li><strong>As you get better, you can charge more.&nbsp;<\/strong>Sure, you may need to charge less at first to get your name out there and gain experience. But over time, you can start charging more and more.<\/li><li><strong>Think of your long-term goals.&nbsp;<\/strong>The money you make should be tied to your goals. Don\u2019t ever forget them.<\/li><li><strong>Think of money in terms of value.&nbsp;<\/strong>How are you bringing value to your clients? Convert that value into dollars in order to determine your pricing.<\/li><li><strong>Never do anything for free.&nbsp;<\/strong>Perhaps you aren\u2019t gaining anything monetary; perhaps you provide a product or service in exchange for a referral, experience, or credibility. Regardless, you should never do&nbsp;<em>anything<\/em>&nbsp;completely for free.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>Thanks again to&nbsp;<a href=\"https:\/\/twitter.com\/OneEightyDig\">Wesley Lewis<\/a>&nbsp;of&nbsp;<a href=\"https:\/\/oneeighty.digital\/\">OneEighty.Digital<\/a>&nbsp;for the great content above!<\/em><\/p>\n\n\n\n<p><em><strong>Want to learn about where you should get started with your new business\u2019s digital marketing?\u00a0<a href=\"https:\/\/nickiong.com\/simplesprout\/2020\/01\/11\/3-easy-ways-to-conquer-digital-marketing-for-your-side-or-new-business-right-away\/\">Check out my post here!<\/a><\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img src=\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&#038;d=mm&#038;r=g\" class=\"wp-block-author-meta__image\">\n  <\/div>\n  <span class=\"wp-block-author-meta__byline\">By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><div class=\"wp-block-social-share alignright\">\n  <span>Share:<\/span>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--facebook\" data-sharer=\"facebook\" data-hashtag=\"hashtag\" data-url=\"https:\/\/nickiong.com\/simplesprout\/2018\/04\/18\/starting-a-new-business-here-are-7-tips-you-need-to-know\/\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Post to Facebook\">\n    <svg class=\"facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.426\" height=\"22.426\" viewBox=\"0 0 22.426 22.426\"><defs><clipPath id=\"a\"><path d=\"M0,9.731H22.427V-12.695H0Z\" transform=\"translate(-0.001 12.695)\"><\/path><\/clipPath><\/defs><g transform=\"translate(1)\"><g transform=\"translate(-1 0)\" clip-path=\"url(#a)\"><g transform=\"translate(-0.001 -0.002)\"><path d=\"M9.731,4.866A11.213,11.213,0,0,0-1.482-6.348,11.213,11.213,0,0,0-12.7,4.866,11.215,11.215,0,0,0-3.235,15.943V8.107H-6.082V4.866h2.848V2.394C-3.235-.416-1.56-1.967,1-1.967a17.26,17.26,0,0,1,2.51.219V1.011H2.1A1.62,1.62,0,0,0,.27,2.762v2.1H3.379l-.5,3.242H.27v7.836A11.215,11.215,0,0,0,9.731,4.866\" transform=\"translate(12.696 6.348)\"><\/path><\/g><\/g><\/g><\/svg>\n  <\/a>\n  <a href=\"javascript:void(0)\" class=\"wp-block-social-share__link wp-block-social-share__link--twitter\" data-sharer=\"twitter\" data-title=\"Starting a New Business? 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When you\u2019re just starting your business, there\u2019s a lot to worry about. I get it. But here are some key areas that you should be thinking about as&#8230;<\/p>\n","protected":false},"author":2,"featured_media":702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starting a New Business? 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