{"id":544,"date":"2021-02-20T02:25:00","date_gmt":"2021-02-20T02:25:00","guid":{"rendered":"https:\/\/nickiong.com\/wp\/?p=325"},"modified":"2022-04-05T14:24:20","modified_gmt":"2022-04-05T14:24:20","slug":"is-blogging-good-for-seo-5-reasons-why-your-blog-will-optimize-your-website","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2021\/02\/20\/is-blogging-good-for-seo-5-reasons-why-your-blog-will-optimize-your-website\/","title":{"rendered":"Is Blogging Good for SEO? 5 Reasons Why Your Blog Will Optimize Your Website"},"content":{"rendered":"\n

You may have heard that you need to blog to establish your expertise or to showcase how you can help your clients.<\/p>\n\n\n\n

You may feel like every other business out there has a blog, so you should too.<\/p>\n\n\n\n

But what about for SEO<\/a>? If you’re serious about attracting your target audience using the search engines, then you need to be blogging.<\/p>\n\n\n\n

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But why? What exactly makes a blog so great for SEO? Here are 5 reasons why your blog will help optimize your website.<\/p>\n\n\n\n

1. Your blog targets unique long tail keywords.<\/h2>\n\n\n\n

Looking to raise your visibility quickly? Look no further than your blog.<\/p>\n\n\n\n

While your website may focus on more general keywords and phrases, like “fitness coaching services,” your blog can target far more specific keywords (called long tail keywords<\/a>) that your target audience is searching for.<\/p>\n\n\n\n

Terms like “workout motivation tips” may not have a place on your website, but they most certainly have a place on your blog. And guess what? It’s likely that your potential customers are searching for them!<\/p>\n\n\n\n

Read more: Find out what your audience is searching for using the Google Ads Keyword Planner.<\/a><\/strong><\/em><\/p>\n\n\n\n

2. Your blog targets questions your audience is asking online.<\/h2>\n\n\n\n

Do you get asked the same questions over and over? You don’t have to think of new, exciting ideas when your FAQs are some of the best content you have going for you.<\/p>\n\n\n\n

Use the frequent questions your audience asks to create powerful blog content. After all, if leads and clients are asking you, people are certainly Googling these questions too.<\/p>\n\n\n\n

This tactic will also save valuable customer service time. Instead of answering the same questions over and over, you’ll be able to direct leads and customers to the posts you’ve already created.<\/p>\n\n\n\n

Read more:\u00a0Learn how FAQs are some of the best blogposts for your business.<\/a><\/strong><\/em><\/p>\n\n\n\n

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It’s pointless to blog without SEO.<\/strong><\/h5>\n\n\n\n

If your blog isn\u2019t showing up in the search engines or you\u2019re not getting the traffic or rankings you know you\u2019re capable of, this step-by-step course is for you. <\/p>\n\n\n\n

This course proves that you shouldn\u2019t even think<\/em> about blogging unless you\u2019re going to optimize it for the search engines.<\/p>\n\n\n\n

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I’m ready to optimize my blog<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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3. Your blog creates consistent, fresh content.<\/h2>\n\n\n\n

Search engines love websites that are lived in \u2013 those where content is getting updated regularly. A blog does just that.<\/p>\n\n\n\n

Try creating quality and valuable blog content at least <\/em>once a week, if not more. At the very least, make sure you\u2019re blogging at least once a month.<\/p>\n\n\n\n

Remember, each new post is a new page on your website. So one a month is 12 new pages in a year, and one a week is 52 new pages in a year!<\/p>\n\n\n\n

Read more: Learn how to get your website indexed faster.<\/a><\/strong><\/em><\/p>\n\n\n\n

4. Your blog will attract relevant incoming links.<\/h2>\n\n\n\n

The more relevant incoming links coming to your website, the more trust you\u2019ll build with the search engines.<\/p>\n\n\n\n

One great way to attract some awesome links? Providing valuable content that other bloggers can\u2019t help but link to, because it provides the best answer online to a given question or topic.<\/p>\n\n\n\n

Similarly, you\u2019ll also create great opportunities to link internally between pages on your site. When you mention a topic or elude to something you\u2019ve already written about, link to it! That way, your readers will be intrigued enough to click and learn more. (The \u201cread more\u201d links I\u2019m including in each section in this post are a perfect example of this.)<\/p>\n\n\n\n

Read more: Learn 4 easy ways to optimize your website that you might have forgotten.<\/a><\/strong><\/em><\/p>\n\n\n\n

5. Your blog will attract leads, improving your conversion rates.<\/h2>\n\n\n\n

Last, but certainly not least, since your blog is using targeted keywords to answer specific queries your audience is asking, it has the unique opportunity to attract the target audience you\u2019re looking for.<\/p>\n\n\n\n

A blog opens the way for more engaged traffic that has a high potential to convert, depending on the posts.<\/p>\n\n\n\n

Remember to keep the post subject in mind when choosing a call-to-action. Will your visitors be interested in a free download to join your email list? Will they be ready to call you or contact you?<\/p>\n\n\n\n

Read more: <\/strong><\/em>How to use conversion-centered design to grow conversions.<\/strong><\/em><\/a><\/p>\n\n\n\n

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Now that you\u2019re armed with five reasons why your blog will help with your SEO efforts, it\u2019s time to start blogging.<\/p>\n\n\n\n

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\n \n <\/div>\n By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n