{"id":57,"date":"2020-01-25T21:46:00","date_gmt":"2020-01-25T21:46:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=57"},"modified":"2021-04-13T18:49:46","modified_gmt":"2021-04-13T18:49:46","slug":"6-ways-to-engage-your-customers-the-right-way-through-social-media-part-ii","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2020\/01\/25\/6-ways-to-engage-your-customers-the-right-way-through-social-media-part-ii\/","title":{"rendered":"6 Ways to Engage Your Customers (the RIGHT Way) Through Social Media [Part II]"},"content":{"rendered":"\n

A few years ago, when we talked about engaging your customers<\/a>, we specifically saw how important it was that your customer\/client should be the center of your social media focus. <\/p>\n\n\n\n

Today, we\u2019ll take that a few steps further and quite a bit deeper.<\/p>\n\n\n\n

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It goes without saying that social media engagement for your business should be customer-centric\u2026but how do you start? Where do you begin building a social media following with your ideal customer in mind?<\/p>\n\n\n\n

Here are 6 tips that will help.<\/p>\n\n\n\n

1. Use the right channels and posts.<\/h2>\n\n\n\n

You simply cannot engage your audience without targeting the proper channels. While this seems like a simple concept, it\u2019s an easy mistake that plenty of companies make. <\/p>\n\n\n\n

If your content is not geared toward the right audience or on the right platform, then what\u2019s the point of marketing on social media at all?<\/p>\n\n\n\n

2. Personalize the interaction.<\/h2>\n\n\n\n

Personalize social interactions to your audience. What are they interested in? What will compel them to want to do business with you? <\/p>\n\n\n\n

Delight them and build your brand by building a personalized attitude and perception for your community.<\/p>\n\n\n\n

3. Listen.<\/h2>\n\n\n\n

Great social media marketing is done in the listening \u2013 not in the posting. Understand your customers\u2019 unique challenges by listening for them. <\/p>\n\n\n\n

Try following hashtags in your niche or regularly reading posts by your target customers. Once you hear your customers\u2019 needs, then you\u2019ll be able to act upon them.<\/p>\n\n\n\n