{"id":60,"date":"2020-01-11T21:54:00","date_gmt":"2020-01-11T21:54:00","guid":{"rendered":"https:\/\/nickiong.com\/simplesprout\/?p=60"},"modified":"2021-04-13T02:04:14","modified_gmt":"2021-04-13T02:04:14","slug":"3-easy-ways-to-conquer-digital-marketing-for-your-side-or-new-business-right-away","status":"publish","type":"post","link":"https:\/\/nickiong.com\/simplesprout\/2020\/01\/11\/3-easy-ways-to-conquer-digital-marketing-for-your-side-or-new-business-right-away\/","title":{"rendered":"3 Easy Ways to Conquer Digital Marketing for Your Side (or New) Business Right Away"},"content":{"rendered":"\n<p>When you\u2019re just starting out \u2013 whether with a side business or a brand new business \u2013 there\u2019s plenty that feels overwhelming.<\/p>\n\n\n\n<p>Digital marketing, depending on your knowledge, experience, and time commitments, is&nbsp;both a big opportunity and an overwhelming behemoth.<\/p>\n\n\n\n<p><strong>Stop and take a deep breath.<\/strong><\/p>\n\n\n\n<p>When it comes to marketing \u2013 or anywhere in your business, for that matter \u2013 it\u2019s critical that you prioritize and refuse to get bogged down in the areas that don\u2019t truly matter in the long run.<\/p>\n\n\n\n<p>Here are&nbsp;3 easy ways to conquer digital marketing for your business right away.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/new-business-digital-marketing-1024x683.jpg\" alt=\"\" class=\"wp-image-61\" srcset=\"https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/new-business-digital-marketing-1024x683.jpg 1024w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/new-business-digital-marketing-300x200.jpg 300w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/new-business-digital-marketing-768x512.jpg 768w, https:\/\/nickiong.com\/app\/uploads\/sites\/2\/2021\/03\/new-business-digital-marketing.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2>1. Know who you\u2019re talking to.<\/h2>\n\n\n\n<p>Who is your ideal audience? When you close your eyes, can you picture what the person or people look like?<\/p>\n\n\n\n<p><strong>If you\u2019re picture everyone, think again.<\/strong>&nbsp;No one has time to push out their message to everyone.&nbsp;<em>Everyone<\/em>&nbsp;is never going to be the audience for any business.<\/p>\n\n\n\n<p>When you create content or information for your marketing efforts, it\u2019s critical that you gear everything towards this audience. It will affect everything: from the way you speak and the language you use, to the platforms you use (such as your website, content creation, social media, and so on), the&nbsp;<em>type&nbsp;<\/em>of content you create (blogposts, articles, podcasts, social media posts), and so on.<\/p>\n\n\n\n<p>So if you don\u2019t know who you\u2019re talking to, stop right now and figure it out.<\/p>\n\n\n\n<h2>2. Learn from others\u2026and do it better.<\/h2>\n\n\n\n<p>It\u2019s really important to get an idea of what else is out there before you taking too many steps into your marketing efforts for your business.<\/p>\n\n\n\n<p>Find out: what\u2019s being done already? What types of contents are similar companies creating? Are they successful in their efforts?<\/p>\n\n\n\n<p>Find out what the competition is doing&#8230;learn from it\u2026then do it better.<\/p>\n\n\n\n<p>For example, if you find a like company is using Facebook as part of their marketing plan, are posting (seemingly great content) regularly, perhaps have a large fan base, but are getting no engagement; you may reconsider whether Facebook is right for your audience.<\/p>\n\n\n\n<script async=\"\" data-uid=\"9a4e83d7d9\" src=\"https:\/\/nickiong.ck.page\/9a4e83d7d9\/index.js\"><\/script>\n<br>\n\n\n\n<h2>3. Build your website (or online hub).<\/h2>\n\n\n\n<p>Even as a company that\u00a0<a href=\"https:\/\/nickiong.com\/simplesprout\/our-services\/\">designs\u00a0and\u00a0builds websites<\/a>, I will be honest and tell you: a website may not be the right hub for every company. It\u2019s certainly right for most, but perhaps not all.<\/p>\n\n\n\n<p>For example, if you are an artist selling your handmade products, it may be a better choice to start off with an Etsy page over your own website at first.<\/p>\n\n\n\n<p>In addition, it may not be the right choice to start off with a professionally designed website. It may be better to prioritize your budget needs and build your own site to start with. (There are plenty of decent services out there where you can do this!)<\/p>\n\n\n\n<p>Regardless of what is right for you:&nbsp;<strong>build a hub for your business<\/strong>. There should be a single place where you always direct potential customers back to from any of your marketing efforts.<\/p>\n\n\n\n<p>You should own this place as far as being able to control the content and the message. It could be a website (or blog),&nbsp;a Facebook group or page, or other social media profile. Be sure to have the setup to allow people to contact you in the way that makes sense for your business. Said another way, give people the opportunity to do business with you.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>And there you have it\u20263 easy ways to conquer digital marketing for your new business right now!<\/p>\n\n\n\n<p><em><strong>What are you doing in your own business\u2019s marketing efforts?<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-group wp-block-post-footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><div class=\"wp-block-author-meta\">\n  <div class=\"wp-block-author-meta__image-wrap\">\n    <img src=\"https:\/\/secure.gravatar.com\/avatar\/068eb63be25dcd4439f8625fb15c51d7?s=96&#038;d=mm&#038;r=g\" class=\"wp-block-author-meta__image\">\n  <\/div>\n  <span class=\"wp-block-author-meta__byline\">By Nicki Ong<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><div class=\"wp-block-social-share alignright\">\n  <span>Share:<\/span>\n  <a href=\"javascript:void(0)\" 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class=\"wp-block-cta__heading\">Want to get more amazing digital marketing tips?<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons wp-block-cta__buttons alignright\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/nickiong.com\/simplesprout\/category\/digital-marketing\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re just starting out \u2013 whether with a side business or a brand new business \u2013 there\u2019s plenty that feels overwhelming. Digital marketing, depending on your knowledge, experience, and time commitments, is&nbsp;both a big opportunity and an overwhelming behemoth&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":61,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Easy Ways to Conquer Digital Marketing for Your Side (or New) Business Right Away - simple sprout studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nickiong.com\/simplesprout\/2020\/01\/11\/3-easy-ways-to-conquer-digital-marketing-for-your-side-or-new-business-right-away\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Easy Ways to Conquer Digital Marketing for Your Side (or New) Business Right Away - simple sprout studio\" \/>\n<meta property=\"og:description\" content=\"When you\u2019re just starting out \u2013 whether with a side business or a brand new business \u2013 there\u2019s plenty that feels overwhelming. 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