Guest blogging is a wonderful thing: both for the blog owner and the guest blogger.
Why, you ask?
Guest blogging is great for the blog owner because:
▷ Exposure to a new audience
▷ New content/voice
▷ No need to create content for the day!
Guest blogging is great for the guest blogger because:
▷ Exposure to a new audience
▷ Link back to your website
▷ You don’t need your own blog to be a blogger
Now that we have that settled, let’s talk about how to start the relationship from both sides.
Guest Blogging Success for the Blog Owner
You have a blog of your own and you more than likely have moments, even days, of writer’s block.
You may even feel like you are constantly creating the same content.
Or perhaps you want to create more content, but simply don’t have the bandwidth.
If any of these sound like you, guest blogging may be the perfect opportunity.
How to get started
Create a page on your website.
If you want to have regular guest bloggers, it’s not bad practice to create a page with your guest blogging rules. That way, everything is clearly spelled out for any possible bloggers.
Do a simple Google search for “[your industry] guest blog” to get some ideas of what you should include.
Join sites or forums like MyBlogGuest.com.
This is a great way to connect with prospective guest bloggers and offer them the opportunity to blog.
Look to your existing network.
Share that your blog has a guest blogging opportunity on your Facebook, Twitter, LinkedIn, Instagram, and other social media accounts.
Also, send great writers that you know a personal email or phone call and ask if they’ll consider posting on your blog.
How to set up a guest blogging program
Ground rules are key to the success of any guest blogging relationship. Make sure they are clearly spelled out before agreeing to post any guest blogpost. Some typical rules include:
▷ Final editorial edits – as the owner of the blog, you hold the right to edit any content as well as only agree to posting after reading the post
▷ Maximum post length (e.g. 750 words)
▷ Maximum post links (e.g. 2 links total)
▷ Posts will be clearly marked as “guest posts”
▷ Unique posts – they cannot be copied from elsewhere online
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Guest Blogging Success for the Guest Blogger
As the guest blogger, your process is similar to that of the blog owner.
Often the most difficult step as the guest blogger isn’t writing the post, it’s figuring out which blog to go after. Here are some of your best resources:
Start by doing basic searches; take your industry search term and simply add “guest blogging” or “guest blog” after it.
So let’s say you’re a chef who specializes in organic cooking. You might want to search for “organic cooking guest blog.”
Like blog owners, MyBlogGuest.com is an excellent resource for connecting.
Crafting the perfect initial email to the blog owner is key. Start by getting their attention so they don’t immediately scrap your email (your email subject is important here, too).
Then, compliment a recent blog post they published. This shows that you either a) regularly read their blog and understand their audience, or b) did your homework and read a number of posts on the blog.
Next, share a few options for possible guest blog posts so the blog owner has several options to choose from. Make sure you have or can have these posts ready to go should the blog owner give the “ok” to post.
Finish by showing your other writing work (if applicable). This could either be a link to other posts you’ve done or an attached PDF of posts.
To stay with our organic chef example, here’s what a guest blogger might write to a blog owner:
Once you’ve agreed to do a guest post, make sure you understand what you’re getting out of the deal. Ideally, this would be defined sooner rather than later (even before you contact the blog owner).
Weigh the rules against what you’re getting out of it. They won’t give you a link? I might think twice. They’ll only give you one? Ok, that’ll do.
Guest blogging is fun for everyone!
Guest blogging is great for everyone involved. Even if you own a blog yourself, try to take the opportunity to do more guest posts. You’ll be glad you did!
Now get out there and start blogging!