How to Start Using Social Media For Your Business

So you don’t have any social media accounts for your business; or perhaps you just started a new business.

While you may be in the minority (according to this 2014 Social Media Examiner report, only 3% of marketers surveyed don’t use social media for their businesses), don’t fret. Getting started can be simple.

1. Remember you’re not an expert…yet.

The fact that you’re a novice means a few things as you start your social media journey.

Start small and grow. 

One of the problems we see with a lot of small businesses starting out on social media is that they want to join every network under the sun. While you should definitely snap up all of the networks you can, Tweeting, Facebooking, YouTubing, Instagramming, and so on all at the same time usually ends in a great big headache. Instead, start with a single network that you know your customer base uses regularly.

Experiment. 

Since you’re new to social media, the sky’s the limit! Once you feel comfortable, experiment with different types of posts, different social media platforms, and reaching your audience in new and different ways.


2. Listen and learn.

Your #1 priority for your business is your customer. That doesn’t change when you use social media.

Keep your customer in mind with everything you do online. From the platforms you choose to use to the way you post, listen to your customers for guidance on what you’re doing right…and where you could improve.

Use engagements and other metrics to measure how your social media efforts are doing. Then, continue doing what gets the best engagement and experiment with content, timeliness, and platform for those posts not performing.

3. Don’t speak unless spoken to.

That’s actually just a joke. Don’t be afraid to speak up and continue to experiment along the way.

However, be subtle in your approach when you enter a social media conversation. For example, let’s say you own a local hardware store and you’re monitoring conversations in your area on Twitter. You “overhear” someone talking about doing some remodeling in their home. Your next move could make or break a sale.

While it would be in your best interest to mention that person and help them with a link to a post you did recently about “10 Questions to Ask Before Remodeling Your Home,” do so subtly.

Remember not to oversell and don’t be too pushy with social media.


What are your best tips and tricks for starting social media?

Want to get more great social media marketing tips?