How A Single Blogpost Can Send Untold Amounts of Traffic to Your Website
Around the beginning of this year, my brother wrote a blogpost tutorial called How to Build a Filterable Portfolio in WordPress Using jQuery Isotope.
Since it was published, this lone post has received over 4,500 pageviews…and you’ll see it’s still receiving regular traffic even to this day.
So how can something like this happen for your blogpost?
Discover a need
My brother was researching this topic so he decided to share his tutorial with other developers. Since he was doing the research anyway, he concurrently securing himself as the expert on the topic at the same time.
Though it can be intimidating to share information like this – after all, you may think it’s important to keep some secrets close to your chest – it’s actually valuable to share them online. If you’re not blogging about it, someone else certainly is.
Create a stellar title
Corey decided to name the post How to Build a Filterable Portfolio in WordPress Using jQuery Isotope. Other similar posts around the same subject included “Isotope + WordPress Tutorial,” “jQuery Isotope Tutorial,” and other similar titles. The difference? For this specific post, the “how to” was obviously the way to go.
Remember you can always experiment after the fact. Perhaps you try some subtitles in your post or maybe you go in and change the title after the fact to see if you get better rankings and more traffic.
Regardless, a great title will only help with SEO and your search engine rankings so that you continue to get visits to the post long after it’s been published. For this post:
- “jquery isotope wordpress” ranks #3 on Google
- “jquery isotope pagination” ranks #6 on Google
Get lots of comments
Not only has this post added a significant amount of visitors to our site based on this great resource, but it also got 17 likes on Facebook and 36 comments. For us, that’s pretty amazing. The number of comments and shares a blogpost receives is looked at positively by Google, so be sure to get people commenting and liking!
Get conversions
Sure, the traffic, comments, and rankings are great. But at the end of the day, let’s be serious: we want more people to be talking to us about our services. Since this post is geared for developers, it’s probably not going to get us much business.
However, posts like these are the ones that establish you as the authority in your niche which is very important. It also may keep these same visitors coming back for more of our posts, as well as subscribing to our blog or liking us on Facebook.
So while the benefits from your blogposts may not be immediate, there are certainly long-term benefits that you will see for years to come!