5 Reasons (Excuses) For Why You’re Not Blogging

There are plenty of reasons excuses not to blog. Whether you’re just starting and don’t know what to do or find that you don’t have enough time or nothing to write about, blogging can be overwhelming.

Making excuses isn’t the answer. Start with a strategy and combat the excuses you’re making. After all, a blog could be the best long-term strategy for your business.

Here are 5 reasons excuses you’re not blogging.

1. “I don’t know where to start.”

When you first decide to blog, it’s overwhelming. Take a moment to move past that.

Ready to move on? Ok.

When you blog, it’s alright to just start writing. Write about anything and everything. Start brainstorming your heart out. Whether you’re nervous or uncomfortable about writing, usually just sitting down and starting to type will push you past that initial hesitation. If you are still have a tough time, check #5 below.

If the problem is that you just don’t know about what to write about, move onto #3.

2. “There’s not enough time.”

This one is a true excuse. There is always enough time…as long as you make it.

The only way you can create time is on your own terms. For some, spending a few hours on a Saturday or Sunday will take care of blogging for the next week or two. For others, 15 minutes a day will do the trick.

Once you get going, blogging will become a habit and the time to put together a post will take less and less time.

3. “There’s nothing to write about.”

Let’s knock this excuse right out the park: there’s plenty to write about.

We’ve written for plenty of industries that are not in the least bit “sexy”; in other words, not the world’s most interesting content. There’s always a way to create content that your audience will love.

Try taking the tid-bits of information you give your clients or potential clients everyday with something like FAQ posts. Or how about a 2-minute talking head video answering a question or sharing a helpful tip? Top 10 lists or bulleted lists are another great way to share information and get people to click.

The point is: the ability to create content is endless; you just need to get a little creative.

4. “My audience won’t like what I’m writing.”

Here’s a secret for you: not everyone is paying attention to you and your blog. Even if you’re using social media or other outlets to publish your content, not everyone is clicking and reading. I mention that because many new bloggers get nervous about the spotlight on them. Don’t worry…the spotlight doesn’t turn on right away.

A blog is very much an experiment. You’ll find some posts that you think are great don’t get a lot of clicks or perform well on the search engines; while others that you didn’t think were all that great end up being your best performers. And that’s ok.

Learn and measure as much as you can. Continue doing what’s working and stop (or alter) what isn’t.

5. “I don’t like to/want to write.”

This is less of an excuse and more of a real reason not to blog. If you truly don’t enjoy writing for your blog and don’t want to…outsource it.

Find a rockstar writer either in-house who enjoys to write and understands the industry or hire a professional blogger.

Either way, a blog will establish your company as the expert in your field and is a powerful long-term marketing strategy.

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So stop making excuses. It’s time to get out there and start blogging!