Facebook Cover Photos: Need-to-Know Tips & Inspiration Before You Create the Perfect Cover

By Nicki Ong

Your Facebook business page needs a cover photo; simple as that. Without one (much like your profile image or About section), it looks uninhabited.

However, before you slap any old picture up there, there are a few things you should know about Facebook cover photos.

Size matters

One of the most important factors in creating a beautiful cover photo is getting the sizing right. Here are a few important sizing parameters:

Covers display at 820 pixels wide x 312 pixels tall on your Page on computers and 640 pixels wide x 360 pixels tall on smartphones.
Covers must be at least 400 pixels wide and 150 pixels tall.
Loads fastest as an sRGB JPG file and less than 100 kilobytes.
Covers display at 170×170 pixels on your Page on computers, 128×128 pixels on smartphones and 36×36 pixels on most feature phones.

Follow the rules

While the old 20% text rule has since been removed, there are still certain rules that your business page should follow with its cover.

Be authentic: your cover shouldn’t be misleading in any way
Public: remember that your cover photo is always live to the public
Unique: the cover should be your own and not an advertisement for a partnering company

Facebook cover inspiration

Now that we have the logistics out of the way, let’s focus on the fun! Here are some brands doing some really cool – though often simple – things with their Facebook covers.

Adidas