Facebook Admin Roles: Which Admin Role is Right For Your Facebook Page?

If you manage a Facebook page and have ever had to give access to other managers, you know there’s a lot to choose from.

Facebook management roles

From Admin, Editor, and Moderator to Advertiser and Analyst to fully customized options, you have a lot of choices when adding managers.

But which is best for your Facebook page? You’ll get the full definitive guide to Facebook role management here.

Admin

As you can imagine, as the highest level of access, Admin members will be able to do everything possible with the Facebook business page.

Per Facebook’s description, Admins:

Can manage all aspects of the Page. They can publish and send Messenger messages as the Page, respond to and delete comments on the Page, post from Instagram to Facebook, create ads, see who created a post or comment, view insights, and assign Page roles. If an Instagram account is connected to the Page, they can post from Facebook to Instagram, respond to and delete comments, send Direct messages, sync business contact info and create ads.

Editor

Editors have nearly the same permissions as Admins, other than the ability to assign pages roles. This role would be perfect for your second in command or highly trusted contractor who needs to edit many aspects, but doesn’t necessarily need the ability to edit managers and page roles.

Per Facebook’s description, Editors:

Can publish content and send Messenger messages as the Page, respond to and delete comments on the Page, create ads, see who created a post or comment, post from Instagram to Facebook, and view insights. If an Instagram account is connected to the Page, they can post to Instagram from Facebook, respond to and delete comments, send Direct messages, sync business contact info and create ads.


Moderator

At this stage, these roles can no longer post content, but can manage it.

Per Facebook’s description, Moderators:

Can send Messenger messages as the Page, respond to and delete comments on the Page, create ads, see who created a post or comment, and view insights. If an Instagram account is connected to the Page, they can respond to Instagram comments, send Direct messages and create ads.

Advertiser

Just as the name suggests, this Facebook role is perfect for anyone managing your Facebook (and Instagram) advertising.

Per Facebook’s description, Advertisers:

Can create ads, see who created a post or comment, and view insights. If an Instagram account is connected to the Page, they can create ads.

Analyst

The most important aspect for Analysts is they can view Insights, so this role is great for interns or other employees and contractors who simply need to see Facebook data.

Per Facebook’s description, Analysts:

Can see which admin created a post or comment and view insights.

Custom

As you can imagine, there’s a lot you can do with custom roles. These are great for managers who need a little of this or that from each of the roles above.

Per Facebook’s description, Custom Roles:

These people have a combination of permissions.


In addition to custom roles, there are also plenty of third party apps available that will allow contractors or employees to create and post contact from elsewhere.


Want to get a good look at all of the roles in one easy place? I created a handy dandy chart for you!

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