create perfect blogpost

How to Create the Perfect Blogpost [Infographic]

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If you’re blogging (or interested in blogging), the thing that keeps popping up for you may be the same question I get time and time again.

In fact, it may be the very thing that’s holding you back from starting your blog. 😳

The question is: what should be in my blogpost?

The struggle is different for every aspiring blogger:

▷ You may be unsure what to write about.
▷ You may have way too many ideas to know what to start with.
▷ You may feel like no one will read what you write.

And so on…

I have a secret for you.

You have something to say and the world wants to hear it. And a blog is the perfect way to do it.

The Anatomy of an Amazing Blogpost

Here’s what your blogpost should include to be the best it can be:

Title
Hook
Image
Formatting
Content
Links
Call-to-action

Title

I’m not joking when I say your blogpost is alllll about the title. Think about the last post or article you clicked on…it was because of the title, right?

Include keywords and phrases your audience might be searching for on Google, a number (if your post is the “5 Best Ways to Do XYZ”), a negative must-read (“Why You Shouldn’t Even Think About Doing ABC”), and super specific.

Want better SEO rankings for your blog?

Your blogpost titles can help you get them. 

Your blogpost title is about 50% of your battle when it comes to both optimizing your blogpost and enticing searchers to click on it.  

That’s the power of the title. 

Hook

Starting your post off with a hook will keep people around for the long haul (or the entire post, at least).

Try a quick intro and getting to the meat of the content, outlining what someone will take away or learn from the post, or a story.

Image

Each and every post should have at least one image. Not only does this keep interest throughout the post, but a post shared on social media will pull this image!

Don’t forget to optimize your images with alt text.

Pro Tip

For an easy DIY solution to create beautiful and unique content, check out Canva for easy-to-create branded imagery.

Formatting

I’m a self-proclaimed formatting nazi when it comes to blogposts. Have you ever read a post that isn’t formatted? (In other words, it is basically one big paragraph?)

By breaking up your posts with headers, bullets (if applicable), paragraphs, and visual elements, you’ll help readers get through your content. Plus, since we’re all scrollers these days, formatted content will help people get the gist of your post.​

Content

The meat of your blogpost should answer the question (or subject) of your blogpost title and give readers value.

Your post should ideally be anywhere between 500 – 2,500 words. These days, the more the better. (The highest ranking blogposts are about 1,200 – 1,500 words.)​

Incorporate links throughout your blogpost to other relevant blogposts or pages on your site.

It’s common for blogs to have a very high bounce rate (the percentage of people who visit only one page then leave), so it’s vital that you try to keep people around.​

Call-to-action

Speaking of keeping readers around, create a call-to-action for each and every post. What exactly do you want people to do next? Get crystal clear about this, because you can’t rely on your readers to take action when they don’t know what that looks like!

Great CTAs include: linking to other posts, linking to your contact page, or even give away a freebie in exchange for an email address!

Pro Tip

ConvertKit is my go-to for all things landing pages, email marketing, and now…sales! The best part? ConvertKit makes everything easy and user-friendly…no need to know any code!


How to Create the Perfect Blogpost [Infographic]

And that’s all there is to the perfect post!

How are you feeling? A little more ready to blog?


Want better SEO rankings for your blog?

Your blogpost titles can help you get them. 

Your blogpost title is about 50% of your battle when it comes to both optimizing your blogpost and enticing searchers to click on it.  

That’s the power of the title. 


Looking for even more expert writing advice?