How to Drive Blog Readers to Your Call-to-Action

Do you have calls-to-action on your blog?

If not, it’s time to start creating some. If so, it’s time to start increasing how many conversions they get!

What’s a call-to-action?

A call-to-action (or CTA) is the next logical step a website visitor should take.

Not only should a CTA be enticing and interesting for your lead, but it should add unbelievable value.

Potential calls-to-action include: a contact form, a free download, a video training, webinar, or a coupon for your product.

Determining the right CTA balances a sense of urgency (without being overly salesy) with value that your unique target audience finds interesting, verging on can’t-live-without-it.

The perfect call-to-action transitions your website visitors through the sales cycle: from awareness to leads (and eventually customers).

But there’s a problem when it comes to calls-to-action. Most of us aren’t using them!

70% of small business B2B websites lack a call-to-action.

Small Biz Trends

In short, by opting in, you’ll be one step closer to converting those leads! And your blog is the perfect place to do it.

Why should you focus on improving bounce rates on your blog?

Your blog is perfect for driving readers to calls-to-action because it is non-salesy and valuable, so it only makes sense that when readers find value in your blogposts, they’ll want more value!

The Problem: Your Blog Has High Bounce Rates

However, websites with blogs inevitably have some of the highest bounce rates. (As a reminder, bounce rates are the percentage of visitors who visit one page and leave immediately.)

Why? Because so many visitors come directly to a blogpost, get their answer, then leave.

If you don’t capture the visitor’s information or direct them to a call-to-action, then you’ve lost a potential customer.

Blog Bounce Rate Case Study

By leveraging both SEO and a focus on calls-to-action on the blog, we were able to decrease the bounce rate for this client from an average 75% to an average of 45%

How to Drive Blog Readers to Your Call-to-Action

So how do you start driving your block readers to your call-to-action? Follow these steps:

1. Define your CTA goals

Start by determining your ultimate goals for your business:

  • Do you want to sell your course or digital product?
  • Do you want to sell your product?
  • Do you want to sell your service?

Now backtrack. What’s the step (or two or three) prior to customer conversion?

  • Download a freebie?
  • Sign up for an email newsletter?
  • Watch a webinar or masterclass?
  • Contact you for more information?

2. Always finish with the CTA

Your blogposts should always end with a call-to-action, so that as readers finish the post, they can take immediate action. So whether it’s reading a related post or downloading your ultimate guide about the blogpost they just read, they’re on to the next action step.

You can also incorporate calls-to-action as they make sense throughout your blogposts. However, don’t go overboard – too many calls-to-action will be overwhelming and cause visitors to leave.

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3. Incorporate email

By building an email list, you’ll have built-in readership. Every time you publish a new blogpost, be sure to include it in your email newsletter.

And how do you build the email list? By using your calls-to-action to gather email addresses of course!

4. Consider the copy

When it comes to calls-to-action, the words you use matter.

Instead of “Click here” or “Learn more,” try using the pain points your ideal audience faces. You can use “Make my life easier” or “I’m ready for more balance.”

Test your call-to-action copy and buttons by watching your data, tweaking the copy, then watching the results.

5. Make the CTA easy

Regardless of your call-to-action, you’ll likely need some sort of a form to gather information from your readers.

Make your form as simple as possible, with as few clicks as possible. Ideally, you’ll just need a first name and email address. That way, you’ll have higher CTA conversions.

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