3 Tips for Copywriting on Your Business Website
Chances are, if you have a website, you’ve given your copy a stab at one point or another.
I’m also going to guess that it was harder than you thought to write about yourself (or your business). Am I right?
When it comes to writing for your business website, the rules are different than they are for book writing, magazine writing, and many other kinds of writing.
In general, it’s more about the customer (or website visitor) than your business. (Sounds like a no-brainer, right?! But it’s sometimes really, really hard to write about yourself. 😳)
3 Tips for Copywriting on Your Business Website
1. PRIORITIZE EMOTIONS
In most industries, buying decisions are actually very emotional. Think about the emotional benefits of your product/service: how does it make people FEEL?
For instance, if you sell toothbrushes, the functional benefit is clean teeth. The emotional benefit, however, might be the confidence you feel when you go out for a date and have that first kiss!
2. DON’T FORGET THE CALL-TO-ACTION
Phenomenal copy means nothing if you aren’t doing what your business website is meant to do: convert visitors to customers!
Tell your visitors what the next step is with a call-to-action on every page. So whether you want them to call you, fill out your contact form, or buy something, make your CTA crystal clear.
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3. REMEMBER IT’S NOT ABOUT YOU
There are so many business websites out there that have homepages covered in accolades and “about us” information. That’s great, but why should I choose you (as a customer)? Focus on “you” (the customer) language, rather than “us” (the company).
🌟 BONUS TIP
Leave your amazing story and all those wonderful things about you for the About page!
Prioritize your product/service page(s) over your About Us page. Visitors will get there…but let them figure out if they need you before they figure out if they like you!