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That’s right, dear reader. That’s exactly what I’m telling you!
In fact, starting before you’re ready by beginning with an email list is the perfect place to begin when you’re a new entrepreneur.
With some of the highest conversion rates of any digital marketing tactic, email marketing will most certainly give you the best bang for your buck.
What’s more: email marketing helps build and solidify relationships with your target audience — both those who are new to you and those who have known and worked with you for a long time.
According to OptinMonster, 99% of email users check their inboxes daily, so delivering valuable content with email marketing is invaluable.
Today we’re talking about 5 mind-blowing tips to create a powerful email list. Whether you have a website or not, these tips are perfect if you’re ready to (finally!) start email marketing.
1. Create a landing page
That’s right, you can create a landing page without a website. Landing pages are a great way to build up your fan base and grow your email list. Better yet, they can be used even after you’ve created a website.
Landing pages are simple, one-page sites that give visitors clear direction, information about your business, or share an offering in exchange for (you guessed it) an email address.
In fact, one of the best ways to grow your email list is to create a landing page and offer a valuable freebie — like a workshop or training, download, or anything else that would give your community value — in exchange for an email
ConvertKit is my go-to for all things landing pages, email marketing, and now…sales! The best part? ConvertKit makes everything easy and user-friendly…no need to know any code!
2. Leverage social media
Wondering how you can send more visitors to your landing page (and ultimately your email list)? Social media is a great start.
Here are a few ways to ensure you’re using social media to its fullest potential:
- Make sure your profile is full optimized — fill out all the information possible in your profile.
- Make it easy for your audience to get more information, including finding your incredible landing page.
- Clearly define your call-to-action clear and well defined. Make sure your customers or clients know precisely what you need or want them to do next.
- Create relevant, valuable content that speaks directly to your audience. Always consider how your content is driving your audience to your email list.
- Run simple ads to increase your reach and broaden your audience.
3. Give away free stuff
As we talked about with your landing page, there are plenty of great ways to engage your audience and give away something for free in exchange for an email address.
Freebies give value, build trust, and start a no-risk relationship with a new audience member. After all, new visitors or audience members are far more likely to grab something for free than buy something from you. However, looking long-term, those who have subscribed to your freebies will be far more likely to buy from you.
- Host a drawing for a free giveaway
- Host a free live or pre-recorded training, workshop, or masterclass
- Give away a free download, infographic, chapter of your new book, podcast, etc.
- Give away a free month to a service or subscription
- Offer a free email challenge (you can also use a tool like ConvertKit to set up automated emails for situations like this!)
4. Engage through another person or business’ platform
If you’re an expert in your niche, but you’re not quite ready to create your own website just yet, using someone else’s platform is a great way to get started.
From being showcased on a blog or podcast to speaking at a conference to having an article or press release written about you, there are plenty of opportunities to gain momentum for your email list.
No matter where you have a spotlight, ensure you always ask that the person or business links to your landing page or other spot to allow viewers or listeners to sign up for your email newsletter.
5. Publish articles online
There are opportunities to publish articles online on sites like Medium or LinkedIn. This way, you don’t need to have your own website, but you do have the opportunity to be found by potential customers and search engines.
While creating your own blog would be ideal, you still have the unique ability to create content on other platforms and drive readers back to your landing page or to sign up for your email newsletter.
When it comes to email, you get to show up in a super special place: your potential client or customer’s own backyard. It’s just about as close as you’ll get to being invited into their home on the first interaction.
With email marketing, you don’t have to fight for the top spot on Google or even worry about algorithms changing on social media and removing you from the chance of being in front of your audience.
Your email list will not be affected by any sudden changes that other platforms see; and that’s why it is vital to build a healthy email list even before your website goes live.
Get clear on reaching your target audience online
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