Losing Content Confidence? 3 Things You Shouldn’t Do When You Create Content

Creating content can be hard and it’s easy to get caught up in all the “rules” you’re supposed to follow and lose sight of your authentic voice in the process.

Here are three things you should never do when creating content, or you risk losing your content confidence for good.

3 Things You Shouldn’t Do When You Create Content

1. Don’t try to be someone you’re not.

The worst thing you can do when creating content is trying to be someone you think your audience wants you to be. It seems so simple, but what’s the best thing you can do? Be yourself!

The more genuine and authentic you are, the more your audience will appreciate and connect with your content. Trying to be someone else is a surefire way to lose your content confidence, so be yourself and let your unique voice shine through.

2. Don’t compare yourself to others.

It’s so easy to get caught up in comparing ourselves to others, but it’s something we need to avoid at all costs if we want to maintain our content confidence.

Whether you see how many followers a competitor has or how full their programs are, comparison will only breed envy and self-doubt, neither of which are helpful when trying to create quality content.

Remember that comparison is the thief of joy, so just focus on being the best version of yourself, and don’t worry about what everyone else is doing. (Plus, keep in mind that what you see publicly is never the whole story.)

3. Don’t let perfectionism hold you back.

Aiming for perfection is a surefire way to lose your content confidence because it’s simply not achievable. Say it with me now: done is better than perfect.

There’s no such thing as perfect content, so don’t let the pursuit of perfectionism hold you back from putting your incredible thoughts and ideas out there into the world. Embrace any imperfections and know that your audience will still appreciate your content regardless.


Creating content can be tough, but it’s important to remember that authenticity, originality, and imperfections are what make us human…and also what make great content!

So next time you sit down to create, just relax, be yourself, and let your unique voice shine through loud and clear.

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